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How Pokémon GO Can Boost Your Local Business July 18, 2016 - Posted by Laura Monroe to Local Marketing It’s been a little over a week since Pokémon GO was first launched, yet already this augmented reality game (in which players search for imaginary creatures in the real world through their phones) has morphed into a major marketing tool for small businesses.
Stitch Fix: Humans + Artificial Intelligence = Customer Service July 5, 2016 - Posted by Laura Monroe to News In 2015, Business Insider declared that Stitch Fix is changing the way that women shop for clothes, but it seems that over the past couple of years this innovative e-commerce startup has done so much more—providing a road map that could transform the way small businesses connect and .
Millennial Small Business Owners Commit to the Long-Term July 5, 2016 - Posted by Laura Monroe to News A recent study conducted by Wells Fargo focused on the state of small businesses owned by millennials has revealed that millennial small business owners are committed to their businesses for the long term and willing to take financial risk and incur debt to grow and expand those businesses.
New Report Shows Missed Opportunities on Social Media May 26, 2016 - Posted by Laura Monroe to News A new report from Sprout Social, based on analysis of 247,000 public social profiles (93,000 on Facebook, 114,000 on Twitter, and 40,000 on Instagram), reveals a startling insight: within the realm of social media, there is a distinct disconnect between customer expectations and company respon.
How to Market a Yoga Studio May 20, 2016 - Posted by Laura Monroe to Local Marketing The yoga market continues to be one of the fastest growing industries in the United States, with studios popping up in the most unlikely of places and thousands of new yoga teachers getting certified every year.
News Roundup: Uber, Best Home Businesses, Seasonal Hiring May 11, 2016 - Posted by Laura Monroe to News The small business world is ever-evolving, and so are the trends that currently guide short-term and long-term success for everything from startups to long established businesses. Knowing what’s out there can help you make smarter business decisions that put you on the ro ...
Infographic: 2016 Mother’s Day Purchase Trends May 3, 2016 - Posted by Laura Monroe to News While the history of Mother’s Day can be traced all the way back to the spring celebrations of ancient Greece, in the twenty-first century, this holiday has become bigger than ever. In fact, in the United States Mother’s Day has emerged as the third largest holiday for consumer spending.
Local Businesses Partner Up Online May 3, 2016 - Posted by Laura Monroe to Business Matters/ Local Marketing You know the local business networking opportunities like chambers of commerce, neighborhood merchant associations, Rotary Clubs, and the like. Meet the next generation: Online platforms designed to help local, vertically related businesses work together in sharing c ...
4 New Videos That Made Us Think… April 19, 2016 - Posted by Laura Monroe to Business Matters/ Local Marketing …about small business management, marketing, and life after work. Topics range from surviving in the high pressure world of Silicon Valley to building lasting traffic to your website to designing customer happiness. And puppies make an appearance.
5 Fresh Starts on Managing Your Business April 12, 2016 - Posted by Laura Monroe to News In today’s competitive business world, dynamic leadership has become more important than ever. Business leadership has long been the force that keeps everything working together seamlessly and the company continuously moving forward, but these days it can mean the difference between bus ...
Clicks to Bricks: eCommerce Retailers Open Local Stores April 5, 2016 - Posted by Laura Monroe to News Local shops have battled chain stores for years. Now, get ready for a new competitor, the online merchant with a neighborhood store. Some consumers still want to touch, feel and try on the merchandise. And online retailers have the funding.
4 New Ways to Reach Your Target Audience March 29, 2016 - Posted by Laura Monroe to News Digital or online marketing is no different than traditional marketing in that you need to find the best way to connect with your target market. Fortunately, the digital marketing world is ever evolving, with new tools and technologies emerging every day that help small businesses bette ...
5 Takes on What’s New in Customer Experience for Small Business March 22, 2016 - Posted by Laura Monroe to News In an increasingly competitive market, customer service has become a key differentiator for brands across all industries, which makes your strategic approach to customer experience all the more important.
This Week’s Trending Marketing Insights and Tips March 15, 2016 - Posted by Laura Monroe to News Marketing can make or break a small business, and the industry is changing all the time, so it’s important for small business owners to stay on top of the latest marketing trends. Of course, mobile continues to be a priority, but there are other marketing angles that continue to ...
Survey: What Consumers Want from Local Business Websites March 9, 2016 - Posted by Laura Monroe to Business Websites/ Local Marketing/ News BrightLocal’s annual consumer survey was recently released, which focused on what consumers are looking for in local business websites. The survey was aimed at exploring both the information consumers expect and want (and don’t want) to ...
Mobile Payments News: Google Goes Hands Free and More March 9, 2016 - Posted by Laura Monroe to News Google just released its latest in mobile payment tools: a new app called Hands Free that allows customers to pay for items at retail stores by simply informing the cashier: “I’ll pay with Google.
How Scammers Game Google to Steal Your Customers March 2, 2016 - Posted by Laura Monroe to News The New York Times recently published the results of an investigation into a growing problem in the world of Google ads. In a classic bait and switch scheme, scammers place their ads citing fake locations that make them appear to be local businesses on Google’s search pages.
The Impact of Marketing Automation on SMBs [Infographic] February 24, 2016 - Posted by Laura Monroe to News With all this talk about marketing automation (also commonly referred to as customer relationship management, or CRM, tools), let’s look a little more closely at what this is and how it can help you grow your business.
Government Study Shows Women-Owned Businesses Less Likely to Win Federal Contracts February 12, 2016 - Posted by Laura Monroe to News According to a new report released by the US Commerce Department, the odds of women-owned businesses winning a federal contract are approximately 21 percent lower than for similar companies owned by men.
Nielsen Set to Track Facebook and Twitter Activity January 25, 2016 - Posted by Laura Monroe to News Nielsen announced this week that it will include Facebook conversation for the first time as part of its Nielsen Twitter TV ratings, with plans to integrate Instagram sometime in the near future.