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Google Tone: Noisy URL Sharing From Google Google are forever playing around with their new acquisitions to create new tools and toys for the rest of us. One idea, built in a single afternoon for fits and giggles, is Google Tone. Before long, this fun little idea was being used regularly around the Google offices, and a new publicly available extension was born… What Is ...
With other advertising costs always escalating, YouTube can provide a low cost way to increase brand awareness and reach potential new customers. Before we begin, here’s a few statistics about YouTube to give you an idea of the potential volume of traffic and revenue we could be talking about here: There are on average 1 billion YouTube mobile video views every day As of 21 ...
Site speed. Forever on the ‘To Do’ list, rarely prioritised, especially by the over 30s. I am one so I can say that. It doesn’t matter how many times I bemoan site owners for not treating it as a priority, the sheer finickity nature of improving site speed means they often avoid addressing it for vast swathes of time.
This is the transcript for our new video. Hello, today I’m going to share four tips for increasing your social media engagement. First one is brand voice consistency. Now, you probably have a brand voice already, whether you know it or not, for your offline activities, whereby you’ll speak in a certain manner, depending on what product or services and who your audience is.
In days gone by we digital marketers may have referred to ourselves as SEOs. Obviously SEO is a fundamental part of what we do, but the term is just not broad enough to encompass everything we need to do these days to build successful campaigns and reach our goals. As we have changed and adapted, has the public perception of the industry changed? At the start it was easy, a ...
Sometimes it can be hard to see past vanity metrics to what really matters for any site – final conversions. You can have all the impressions in AdWords, all the clicks in Analytics, the lowest bounce rate; but if your users aren’t converting then what is the point? Types of Conversion A conversion can be anything you want it to be, ideally something that can be tracked.
The entire notion of campaigning has been to engage and increase your audience, so it makes sense that Social Media was a natural platform for charities to utilise. But what effect has it had? How are charities making the most from Social Media, and is there anything else they could be doing to use budgets more effectively and grow their reach? Here’s what charities can expect ...
I doubt there’s many people in the world with an email account who don’t receive at least 3 marketing emails every single day. But what factors decide whether recipients read them or send the straight to the trash file? Database How you acquire your database is very much an individual choice. Some companies only market to existing customers, or those who have agreed to be em ...
This is the transcript for our new video. Hello. Today I just want to do a quick video regarding how a non-profit should use digital marketing and what it can actually do for them. Traditionally, charities and non-profits are quite still centred or seem to be centred around telephoning people, traditional mail, TV advertising, events, stuff like that.
This is the transcript for our new video. Hello. Today we’re going to look quickly at getting started with social media advertising. We talked in previous videos about where companies that don’t use social media enough or don’t see it as a priority for their business. Social media advertising is kind of the same thing.
The bods at Facebook were recently berated in the news for ‘experimenting’ on us like a troop of Rhesus monkeys. The media ‘shock horror’ reaction caused quite a few ripples, with the aeonian use of words like ‘MASSIVE SCALE MANIPULATION’, ‘PSYCHOLOGICAL EXPERIMENTS’, and ‘ATTEMPT TO CONTROL YOUR EMOTIONS’.
With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available. This is an attractive option for many brands in search of connecting with customers and seeing a tangible return on investment. Let’s look at the options available, and how your business will benefit.
It’s never been easy getting yourself heard, especially in the music industry. With the advent of the internet it’s now easy to put yourself out there, but getting heard by the right people is incredibly hard. Getting noticed in the vast ocean of aspiring artists all posting videos, writing blogs, utilising social media is like trying to stand out in…well, an ocean of other aspiring artists.
YouTube is a great marketing tool and can help build brand awareness in record time. In this short guide we look at ways to utilise this fantastic resource to enhance your Video Marketing and Digital Marketing efforts. From branding and strategy, to population and social media tips, here’s what your business needs to know when it comes to YouTube.
This is the transcript for our new video. Hi, there. Today we’re just going to briefly look at a few tips for creating Meta data for your website. The first thing to think about is what Meta data is. The papers will have you thinking it’s all this sort of Snowden-based stuff and really exciting, but actually it’s information about information or data about data.
Meta data is only one piece of the SEO jigsaw, however it is a pretty big and important part. Getting it wrong or being lazy will hold you at a disadvantage to your competitors, and hinder your ability to rank well for targeted search terms. Here we will look at which Meta tags you need to employ on your website and why, plus tips for creating effective Meta data.