laura rich

  • A New Phase for Street Fight

    After seven years of total obsession with the digital and mobile disruption that has taken place in local marketing, I have decided to step down from my position as Street Fight’s CEO. As an entrepreneur, you feel a deep attachment to the company/product/ideas you birthed into the world, and I feel good about the passing of the baton to my co-founder, David Hirschman.

    Street Fight- 22 readers -
  • Local Merchant Report Analyst Offers Office Hours for the First Time

    Local Merchant Report Analyst Offers Office Hours for the First Time May 1, 2017 by Laura Rich Leave a Comment Filed Under: Street Fight Insights For most companies in the local marketing technology sector, local merchants are the backbone of the industry, the massive potential and promise of the disruptive, transformative solutions that have exploded onto the scene in the last ten years.

    Street Fight- 23 readers -
  • Why Are Enterprise Marketers Such a Slippery, Elusive Market?

    Why Are Enterprise Marketers Such a Slippery, Elusive Market? July 5, 2016 by Laura Rich Leave a Comment Filed Under: Uncategorized 6 The truth is, they aren’t. But when it comes to local, they’re often sticking to the tried-and-true — which means traditional media and email marketing. In a survey we conducted of 200 executives at some of the biggest brands and retailers, ...

    Street Fightin Paid Search EMail- 19 readers -