laura rich

  • A New Phase for Street Fight

    After seven years of total obsession with the digital and mobile disruption that has taken place in local marketing, I have decided to step down from my position as Street Fight’s CEO. As an entrepreneur, you feel a deep attachment to the company/product/ideas you birthed into the world, and I feel good about the passing of the baton to my co-founder, David Hirschman.

    Street Fight- 21 readers -
  • Local Merchant Report Analyst Offers Office Hours for the First Time

    Local Merchant Report Analyst Offers Office Hours for the First Time May 1, 2017 by Laura Rich Leave a Comment Filed Under: Street Fight Insights For most companies in the local marketing technology sector, local merchants are the backbone of the industry, the massive potential and promise of the disruptive, transformative solutions that have exploded onto the scene in the last ten years.

    Street Fight- 23 readers -
  • Street Fight Summit 2016

    <—-Back to Street Fight OCT. 25TH, 2016 • Tribeca Next price increase 9/28/2016 — register now and save! Street Fight Summit explores the dynamic innovation taking place in the way businesses market to, transact with, and stay connected to consumers at the local level. Get your ticket now and join thousands of innovators and influencers in local who have experienced Street ...

    Street Fight- 11 readers -
  • Why Are Enterprise Marketers Such a Slippery, Elusive Market?

    Why Are Enterprise Marketers Such a Slippery, Elusive Market? July 5, 2016 by Laura Rich Leave a Comment Filed Under: Uncategorized 6 The truth is, they aren’t. But when it comes to local, they’re often sticking to the tried-and-true — which means traditional media and email marketing. In a survey we conducted of 200 executives at some of the biggest brands and retailers, ...

    Street Fightin Paid Search EMail- 19 readers -
  • The Local Merchant Report 2015 – Coming Soon!

    Product Description Combining results from a survey of 500 local businesses conducted by Thrive Analytics for Street Fight and in-depth interviews with merchants and operators, the third edition of The Local Merchant Report is the only resource for understanding how merchants are approaching local marketing.

    Street Fight- 17 readers -
  • New York: The Original ‘On Demand’ Economy?

    New York City is a buzz of anything you want, anywhere you want it, at almost any time you want it: Cars come when they’re called. Chinese food is delivered seemingly before you put down the phone. Personal assistants fetch the tiniest, most frivolous items. Hair stylists will come to your home, and bodegas are open twenty-four hours a day. This is basic New York.

    Street Fight- 6 readers -
  • Mobile Media Summit Chicago Speakers Announced

    The third-annual Mobile Media Summit Chicago is on July 29th at the exclusive Mid-American Club. The summit will bring together the biggest names in advertising and marketing to discuss how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. We have a terrific lineup of speakers including Matthew Jackson, General Manager of Di ...

    Street Fight- 6 readers -