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Hot on the heels of the 2015 Digital Bowl, we’d like to offer marketers a few guidelines for making their television advertisement shine in the digital world, even if they’re not spending millions of dollars on a 30 second spot. Why? Because digital done well can support your TV ad by amplifying it’s message and driving more value from your investment.
The weeks leading up to Valentine’s Day are go time for flower shops, candy brands, and jewelry stores. But brands that offer traditional Valentine’s Day gifts aren’t the only ones that can capitalize on the day. With 62% of consumers participating, Americans spent more than $17 billion on the holiday last year.
Studying user behavior in Google Analytics can teach you a lot about a website’s strengths and weaknesses. If you examine the right behavior, you’ll gain the insights you need to ultimately improve the path to conversions. Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.
Holistic SEO: The Foundation of Your Conversion Funnel posted by Laura Scott | October 16, 2014 | 4 comments Understanding your customers’ purchase behavior is crucial to maximizing the return from your marketing efforts. What is pulling them into your conversion funnel? Where do they exit? What is the difference between a visitor and a converter? One objective of holisti ...