laura scott

  • Taking the brand/agency partnership to the next level

    Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some brand/agency partnerships so successful, while others fail? This SMX West session explored the payoff of successful partnerships and how to take those partnerships to the next level.

    Search Engine Landin SEO- 18 readers -
  • Seasonal SEO: Identifying your merriest times of the year

    Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, according to NRF.

    Search Engine Landin SEO- 19 readers -
  • Video: Convert Better with Holistic SEO

    Studying user behavior in Google Analytics can teach you a lot about a website’s strengths and weaknesses. If you examine the right behavior, you’ll gain the insights you need to ultimately improve the path to conversions. Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.

    RKGBlogin SEO Google- 12 readers -
  • Holistic SEO: The Foundation of Your Conversion Funnel

    Holistic SEO: The Foundation of Your Conversion Funnel posted by Laura Scott | October 16, 2014 | 4 comments Understanding your customers’ purchase behavior is crucial to maximizing the return from your marketing efforts. What is pulling them into your conversion funnel? Where do they exit? What is the difference between a visitor and a converter? One objective of holisti ...

    RKGBlogin Social Paid Search SEO Google- 10 readers -