laura scott

  • Taking the brand/agency partnership to the next level

    Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some brand/agency partnerships so successful, while others fail? This SMX West session explored the payoff of successful partnerships and how to take those partnerships to the next level.

    Search Engine Landin SEO- 21 readers -
  • Seasonal SEO: Identifying your merriest times of the year

    Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, according to NRF.

    Search Engine Landin SEO- 24 readers -