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You craft and curate content like a pro across Instagram, Facebook, YouTube, and a blog—but what about the mobile-only social media powerhouse that is Snapchat? With over 150 million daily users—60 percent of which are under 25—there’s huge potential for brands wanting to connect with a new and younger audience.
Playstation did it with GTA: London, 1969. Settlers of Catan has Explorers and Pirates, to name one of many. Even Google Drive has a daunting list of its own—and for good reason. Add-ons and expansion packs improve on original products, adding new layers to games and apps. So you’d be missing the boat if you didn’t hop on board with Instagram’s trifecta of add-on apps.
You know the feeling. You’ve spent thoughtful, planned time snapping the perfect picture, applying precisely the right filter, and crafting a caption to make even Hemingway swoon. You hit post and wait for the likes and comments to light up your screen. But an hour later you find the response to your opus is underwhelming.