laurel marcus

  • Reliable search volume data: a glimmer of hope

    While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take. I refreshed my browser and re-inputted the same keywords as before. Same result. Something had changed, and I think it’s for the better. First, some background For the past couple months, I’ve struggled to see the value of Google’s update to the Keyword ...

    Search Engine Watch- 16 readers -
  • Presidential candidates, here’s how to win (at search marketing)

    It’s the season of primaries, which means there’s a mad scramble by the American people to find answers to the following queries… If they’re registered to vote Where the nearest polling place is What time the polling place is open There’s nothing like a heated presidential election to spur some patriotic search behavior.

    Search Engine Watchin How To's- 15 readers -
  • Money on the table: how search data can reveal new revenue opportunities

    Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear and tear’ was inevitable.

    Search Engine Watchin How To's- 14 readers -
  • Four benefits of aligning SEO and UX when building your website

    In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only part of the story. SEO is about understanding what consumers are looking for and recognizing how a brand can provide value in that moment. We know that Google increasingly considers user behavior signals.

    Search Engine Watchin SEO- 26 readers -