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Content Marketing, Owned Media, Shared Media, Social Promotion Social media boosts as many content distribution risks as it does opportunities. In order to maximize the potential for promotion and distribution, it’s imperative to have measures in place to minimize risks. Here are a few practical ways to do this in a corporate setting: Develop a social media policy guide and ...
Content Distribution, Content Marketing, Executive's Corner, Mobile, Native Advertising, Owned Media, Paid Media, Shared Media As 2014 comes to a close, marketers look to 2015 as a blank canvas for their digital marketing efforts. Here’s what experts say is on tap for the year ahead in terms of digital marketing trends: Mobile will be the norm, not the exception.
Executive's Corner, Owned Media The writing is on the wall when it comes to corporate communication: Adopt a top-down social media approach, or be left in the dust. At least that’s what the data suggests. IBM conducted a study of 1709 CEOs around the world, in 2012. According to this document, “IBM CEO Study: Leading Through Connections,” the purpose was to explore what gr ...