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You’re getting lots of retweets, clicks and eyeballs on your tweets. You know your Twitter account is doing great things for your brand … but you just can’t exactly explain how. If you’ve been struggling to explain the value of Twitter to the higher-ups, you’re probably not measuring results well (or at all).
As a startup, what comes first: the money or the marketing? If you dig into this chicken-and-egg dilemma (or if you have been struggling to grow your startup on a shoestring budget), you’ll quickly realize there is no easy answer. Startups need customers to make money, and they need money to get customers.
Are you using calls to action in your tweets? If not, you should start today. CTAs are essentially you asking your audience to do something. That something could be retweeting and sharing your message with their audience, clicking over to your website or downloading an asset like an ebook. By using a CTA, you can direct your audience to a specific action you want them to t ...
Last week, I was the guest on Madalyn Sklar’s #TwitterSmarter chat. Over 220 of us gathered for an hour to discuss our top tips and tricks for rocking Twitter lists, and with 1,757 tweets sent, there were plenty of gems shared. Here are five of the best from the chat, and from my own experiences managing my client’s social profiles.
Are you struggling to communicate your Twitter strategy to your team? Short on time? Well, lucky for you it doesn’t have to take weeks of training to get everyone up to speed on Twitter – it just takes a little planning. If your team is double tweeting content, diluting your brand’s voice, sharing inappropriate memes or failing to generate meaningful results from Twitter, i ...
With over half a billion tweets sent every day, it isn’t easy to catch everything. Nor should you try – after all, do you really care about what a stranger half way across the world had for lunch? That being said, there are methods of listening on Twitter that can increase your exposure to the tweets you care about, and that don’t require that you spend every waking hour si ...
On Friday, you happily signed off Twitter, noting that you hit the 1,000 followers mark sometime that day. But on Monday — shock! — you sign back on to see that you’re now sitting at a paltry 850 followers. You lost 150 in a single weekend! How could that have happened? There are plenty of reasons why you may be losing followers on Twitter.
When an investor, business partner, potential employer or colleague searches for you on Twitter, what will they find? Is your profile professional and thoughtful? Interesting and opinionated? Or is it full of slightly inappropriate photos, random quotes and pictures of your lunches? Whether you’re the co-founder of a startup looking for investment capital or a new grad looking for a job, now.
If you write a blog post but there’s nobody there to read it, does it make a sale? You might have hired the best writer, researched the most compelling topic, included loads of original insights and tied it all together with eye-popping images, but if that blog post isn’t promoted properly, it simply won’t be read. Which means it won’t have any impact on your business.
Twitter is a fantastic tool that can help your business achieve a variety of objectives, from brand awareness to networking to increasing website traffic. But, as with all marketing efforts, if you dig deep enough the main objective is usually tied to the bottom line. After all, why are you excited that your brand awareness has increased? Because the more people who are awa ...
Writing a great tweet is, well, great, but it doesn’t mean that tweet will be read. Even if you have thousands (or hundreds of thousands) of followers, your tweets might fall on deaf ears. Why is this? For one thing, Twitter doesn’t use an algorithm to determine who sees what tweet. Everything is piled into users’ timelines in real time.
How many of your Twitter followers read every tweet you send? The number is probably smaller than you think. Reading all of a brand’s tweets requires users to either A) Log in and read tweets extremely frequently… or perpetually, or B) Constantly visit the Twitter profiles of the brands they want to hear from.
Let’s be honest: Direct Messages (DMs) on Twitter are not usually part of a brand’s marketing strategy. At least, not in a successful way. As we explored last week, there are lots of brands using them to annoy their customers by spamming them with sales pitches and desperate pleas for attention.
When was the last time you checked your Direct Message inbox on Twitter, and actually found an important, worthwhile, or interesting message? Sure, Twitter is doing its best to improve how DMs work, by enabling group messaging and allowing anyone to receive DMs from anyone else, regardless of whether the two are following each other… but the day-to-day DM experience remains frustrating for mo.
There are a number of ways that your brand can use Twitter, from becoming a thought leader to generating leads, but one of the most vibrant – and most unique – is developing meaningful relationships with your customers. On Twitter, you have the unprecedented opportunity to have one-on-one conversations in a public forum with each and every one of your customers.
How engaged is that audience of 10,000 that you’ve built up on Twitter? Take a look at your analytics, or just think back to the past three or four tweets you sent. How many people replied? Retweeted? Clicked? There are plenty of reasons why your content isn’t getting the engagement you’d like on Twitter – but one that is often overlooked by marketers is its lack of focus.
In a perfect world, we would have months to prepare for an event. We would have nicely organized lists, a smooth process, an effective team and no stress. But, as most marketers know, this is not a perfect world. Sometimes, plans get derailed and communication breaks down. Sometimes, an opportunity for an event comes up at the last minute.
Chestnuts roasting on the fire, a hot cup of cocoa and softly playing music… it’s an idyllic holiday scene, but one that many marketers don’t get to enjoy because they’re too busy tweeting during the holidays. Rather than leave your Twitter-based Christmas, New Years, Hanukkah, Kwanzaa and other celebrations to the last minute, we’ve got some ideas for you to help you creat ...
Looking for more reach and engagement on Twitter? Try running a contest! Contests can benefit your brand in a number of ways. They can increase your number of followers, improve your reach and visibility, encourage your followers to engage more with your content, generate positive sentiment and more.
Want your company to get better new recruits, generate lots of positive word-of-mouth and increase sales? Well, there isn’t a magic pill that can make all this happen, but there is something that you have, right now, at your fingertips that can get you there: your employees. What is employee advocacy? Employee advocacy is empowering your employees to take to public forums ...