lauren littlefield

  • Aligning Marketing Automation With Content Strategy

    Published 1 min ago 42 With big data analytics and “hyper-customization” becoming indispensable to generate leads and engage with prospects, marketing automation has become an integral part of the marketing landscape. Email Monday reports that there are nearly 11 times more B2B organizations with marketing automation today than there were in early 2011.

    Relevancein Content- 32 readers -
  • How To Grab (and Keep) Consumer Attention With Content

    You’ve seen and studied the diagrams. Maybe you paid to hear subject matter experts talk about it. You’ve certainly experienced it for yourself. Every once in a while it’s a trendy phrase, but it’s never really gone away or come back. It’s always there but marketers don’t always focus on it. I’m talking about the customer journey.

    Relevancein Content How To's- 7 readers -