lauren pedigo

  • Why Some Content Spreads Like Wildfire and Others Just Extinguish The Flame

    Recently, I read Malcolm Gladwell’s bestselling book, Tipping Point. The pop sociologist analyzes and explains how trends are sparked. From the initial Hush Puppies fad to the spread of STDs to the unprecedented popularity of Sesame Street – Gladwell explains how seemingly small factors cause trends to balloon. My inner geek loved this book; I couldn’t put it down.

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