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We’re back with the third and final installation of “How to Prepare Your Holiday Advertising For Social Media.” In case you missed it, Part One covered goal and KPI-setting based on last year’s campaign performance, while Part Two tackled Facebook features that weren’t available in Q4 of last year. Here, we’ll be discussing creative best practices and how to sync your ads to the seasonal window.
Have you started thinking about your holiday campaigns yet? According to the latest Think With Google survey, more than half of holiday shoppers say they’ll begin researching gifts before Thanksgiving — with 26% starting before Hall ...