leah fogliani

  • Blogs that became thriving businesses

    I remember a time not too long ago when blogs were viewed in a fairly negative fashion. They were considered a hobby, a place where regular folk could mull over the issues close to their heart while sitting at home in their pyjamas. It was not all that uncommon for blogs to be viewed with contempt. How times have changed.

    Lush Digital- 22 readers -
  • How do you make a dull topic interesting?

    So you’ve found yourself saddled with a boring topic. You’re certainly not alone –all writers have had a less-than-stellar subject matter on their hands at one point or another. However, I would argue that there are very few universally dull topics — simply because everyone is interested in different things. Some people truly want to know the technical complexities of a software package.

    Lush Digitalin Blogging How To's- 12 readers -
  • Why your business needs Pinterest

    When those in business think of the social media platforms they need, they invariably jump to the conclusion that Facebook is a must, yet overlook others that have the potential to deliver amazing results. Pinterest definitely falls in the latter category. The collage-like, virtual “vision board” that is Pinterest has been around since 2010.

    Lush Digitalin Social Content- 14 readers -
  • 4 ways to convince budget holders to invest in video

    When I was growing up, if ever I wanted to borrow money from my parents to buy something, I had to prove to them why I needed it and how I would pay them back the money. I’d try and tell them that the new pair of trainers would guarantee to make me a better athlete and the new cricket bat would not only make me a better player but they would also reach a level of joy from watch ...

    Lush Digital- 8 readers -
  • 8 infographics that will inspire you to create your own

    Infographics are incredibly effective tool in visual storytelling, but they are often overlooked in content marketing strategies. Here’s why you shouldn’t ignore them any longer. Not only are they a great way to condense complex information but they also make statistics pop off the page, they are memorable and engaging for the reader, and they can make a particular emotional ...

    Lush Digitalin Content- 13 readers -
  • Why your business needs Instagram

    Instagram isn’t just an outlet for the selfie-obsessed. The photo-sharing site is now a bona fide social media juggernaut — with recent statistics revealing that Instagram now has more than 500 million users. Some 300 million of those log in daily. What’s more, 80 per cent of Instagrammers live outside of the United States — a positive for brands all over the globe wanting to r ...

    Lush Digitalin Social Content- 19 readers -
  • When to post on social media

    You’re armed with updates and ready to share them with the world. Now comes the common conundrum: how do you best reach your social media followers? Should you post first thing in the morning or lunchtime? Are weekends ‘out of bounds’ for business? And do the rules differ depending on the platform? Social media is undeniably a vital aspect of any marketing strategy in today’s ...

  • Guaranteed ways to unleash your inner creative beast

    What do you imagine when you think of a creative person? An artist? A writer? An actor, perhaps? The truth is, every last person on this planet has the ability to be exceptionally creative. The trick lies in allowing yourself — or relearning how — to be creative. You might think, or were told as a youngster, that you are more of an analytical or logical person rather than creative.

    Lush Digital- 13 readers -
  • The blogging blunders you need to avoid: Part 2

    We recently wrote about how blogging can seem like a very simple thing to do. We also talked about how the reality can take people by surprise, because there are so many other facets to consider to produce a blog that really sparkles. You can read Part 1 of the article here. In Part 2 we cover even more blogging blunders that need to be avoided if you want to be successful: In ...

    Lush Digitalin Blogging- 12 readers -
  • The blogging blunders you need to avoid: Part 1

    Blogging seems easy on the face of it. After all, we can all write to some extent, and many blogs are written from an opinion standpoint, so it seems like something you just need sit down and donate an hour or so to doing. This, as many people discover the hard way, is not an accurate account of blog writing.

    Lush Digitalin Blogging- 10 readers -
  • To :) or not to :) How casual should your content be?

    There’s no doubt that the internet has changed the rules of business communication and we’re seeing far more casual content produced by organisations. But how far can you go? Smiley faces in Tweets? Emojis instead of words in Instagram posts? Or perhaps creating personalised emojis especially for your brand? Let’s take a look: The rise of emojis The tiny images have made the m ...

    Lush Digitalin Social Mobile Content Facebook Twitter How To's- 18 readers -
  • Email newsletter subject lines: the good, the bad and the ugly

    If you’re anything like me, you probably receive an avalanche of emails and e-newsletters each week. And, if you’re anything like me, you probably don’t open a large proportion of those. Industry e-newsletter heavyweight Mailchimp sees billions of messages sent through their service alone, so the competition to be opened and read is immense.

    Lush Digitalin EMail- 9 readers -
  • Masterclass: Write Like a Marketing Pro

    Everyone writes; but how good are you at getting your point across? Are you finding and telling the right stories for your business? Do words flow out of your fingers and onto your keyboard, or is it one big struggle? Are you happy with the finished product? Do you spend a lot of time editing the writing of your co-workers and staff? If you’re nodding your head along to any of these questions, y.

    Lush Digitalin Social Content- 29 readers -
  • The tech that will help you tower above the competition

    Rio Tinto uses it. MasterCard uses it too. So does REIWA, the UN and Deloitte. It’s a technology that has been around for decades but has dramatically advanced in usability in just a few short years. We’re talking about mapping technology. And before you think it’s not needed at your organisation, let’s dig a little deeper.

    Lush Digitalin Content- 10 readers -
  • 8 web writing tricks you need to know

    Much of what you were taught in school about writing is not applicable to the web. For starters, readers do not read your copy — they scan bits and pieces. And they scan very quickly, so it’s crucial to grab their attention in as little time as possible. Even if you feel you’re not the most gifted writer on earth, you can definitely master the art of web writing with just a few tweaks.

    Lush Digital- 10 readers -
  • How to engage people who visit your website

    How long do you think a typical person will spend looking at your website? A couple of minutes to flick through a few of those pages that you spent so long on? Sorry to disappoint you, but people spend an incredibly short amount of time on a given web page. Most studies indicate the average is under a minute, if you’re lucky. Some even say it’s around 15 seconds.

    Lush Digitalin Content How To's- 16 readers -