- Our Blog
What compels us to share one item online but not another? There’s no black and white answer, but there are several crucial factors at play. Let’s first look at the content that rose to the top last year. Doing the hard yards for us, BuzzSumo examined 2016’s most shared content across all social platforms, with some interesting findings.
I know that it’s April 2017, and 2016 seems like a distant memory, but this is the perfect time to look at the most popular news articles from last year. After all, the slowpokes have had the opportunity to read November and December’s content, we’re back into the nitty-gritty of blogging, and we’ve had time to have a good look at what stood out.
I remember a time not too long ago when blogs were viewed in a fairly negative fashion. They were considered a hobby, a place where regular folk could mull over the issues close to their heart while sitting at home in their pyjamas. It was not all that uncommon for blogs to be viewed with contempt. How times have changed.
So you’ve found yourself saddled with a boring topic. You’re certainly not alone –all writers have had a less-than-stellar subject matter on their hands at one point or another. However, I would argue that there are very few universally dull topics — simply because everyone is interested in different things. Some people truly want to know the technical complexities of a software package.
When those in business think of the social media platforms they need, they invariably jump to the conclusion that Facebook is a must, yet overlook others that have the potential to deliver amazing results. Pinterest definitely falls in the latter category. The collage-like, virtual “vision board” that is Pinterest has been around since 2010.
Ben Martin is the new head of digital content in Western Australia for one of Australia’s largest media companies, Seven West Media. He just completed a Churchill Fellowship that took him around the world, where he visited the newsrooms and operations of The New York Times, The Washington Post, Mic, NPR and Mashable.
Have you ever wondered what kind of dog you are? Probably not, but you can find the answer anyway, thanks to one of the most popular quizzes on the web. Popular is an understatement. This particular quiz has racked up more than 11 million views to date. If finding your spirit dog doesn’t tickle your fancy, you can take a quiz to see what American accent you have, with The New Y ...
When I was growing up, if ever I wanted to borrow money from my parents to buy something, I had to prove to them why I needed it and how I would pay them back the money. I’d try and tell them that the new pair of trainers would guarantee to make me a better athlete and the new cricket bat would not only make me a better player but they would also reach a level of joy from watch ...
Infographics are incredibly effective tool in visual storytelling, but they are often overlooked in content marketing strategies. Here’s why you shouldn’t ignore them any longer. Not only are they a great way to condense complex information but they also make statistics pop off the page, they are memorable and engaging for the reader, and they can make a particular emotional ...
Instagram isn’t just an outlet for the selfie-obsessed. The photo-sharing site is now a bona fide social media juggernaut — with recent statistics revealing that Instagram now has more than 500 million users. Some 300 million of those log in daily. What’s more, 80 per cent of Instagrammers live outside of the United States — a positive for brands all over the globe wanting to r ...
You’re armed with updates and ready to share them with the world. Now comes the common conundrum: how do you best reach your social media followers? Should you post first thing in the morning or lunchtime? Are weekends ‘out of bounds’ for business? And do the rules differ depending on the platform? Social media is undeniably a vital aspect of any marketing strategy in today’s ...
What do you imagine when you think of a creative person? An artist? A writer? An actor, perhaps? The truth is, every last person on this planet has the ability to be exceptionally creative. The trick lies in allowing yourself — or relearning how — to be creative. You might think, or were told as a youngster, that you are more of an analytical or logical person rather than creative.
We recently wrote about how blogging can seem like a very simple thing to do. We also talked about how the reality can take people by surprise, because there are so many other facets to consider to produce a blog that really sparkles. You can read Part 1 of the article here. In Part 2 we cover even more blogging blunders that need to be avoided if you want to be successful: In ...
Blogging seems easy on the face of it. After all, we can all write to some extent, and many blogs are written from an opinion standpoint, so it seems like something you just need sit down and donate an hour or so to doing. This, as many people discover the hard way, is not an accurate account of blog writing.
There’s no doubt that the internet has changed the rules of business communication and we’re seeing far more casual content produced by organisations. But how far can you go? Smiley faces in Tweets? Emojis instead of words in Instagram posts? Or perhaps creating personalised emojis especially for your brand? Let’s take a look: The rise of emojis The tiny images have made the m ...
If you’re anything like me, you probably receive an avalanche of emails and e-newsletters each week. And, if you’re anything like me, you probably don’t open a large proportion of those. Industry e-newsletter heavyweight Mailchimp sees billions of messages sent through their service alone, so the competition to be opened and read is immense.
Everyone writes; but how good are you at getting your point across? Are you finding and telling the right stories for your business? Do words flow out of your fingers and onto your keyboard, or is it one big struggle? Are you happy with the finished product? Do you spend a lot of time editing the writing of your co-workers and staff? If you’re nodding your head along to any of these questions, y.
Rio Tinto uses it. MasterCard uses it too. So does REIWA, the UN and Deloitte. It’s a technology that has been around for decades but has dramatically advanced in usability in just a few short years. We’re talking about mapping technology. And before you think it’s not needed at your organisation, let’s dig a little deeper.
Much of what you were taught in school about writing is not applicable to the web. For starters, readers do not read your copy — they scan bits and pieces. And they scan very quickly, so it’s crucial to grab their attention in as little time as possible. Even if you feel you’re not the most gifted writer on earth, you can definitely master the art of web writing with just a few tweaks.
How long do you think a typical person will spend looking at your website? A couple of minutes to flick through a few of those pages that you spent so long on? Sorry to disappoint you, but people spend an incredibly short amount of time on a given web page. Most studies indicate the average is under a minute, if you’re lucky. Some even say it’s around 15 seconds.