Lee Odden

  • The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

    While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content. I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy.

    Lee Odden/ TopRank®- 16 readers -
  • 50 B2B Marketing Influencers Speaking at #MPB2B 2016

    First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Julie Pildner and her team have been for so many years to create a great experience for B2B Forum attendees. There are a very small number of industry conferences that I look forward to attending year after year and the ...

    Lee Odden/ TopRank®- 15 readers -
  • Where to Learn About Influencer Content Marketing in Europe & the U.S.

    As a fast growing content marketing agency, especially when it comes to working with influencers, TopRank Marketing has experienced great growth this year working with new clients in the U.S. and abroad. To continue building awareness of the great work my team has been doing and to share the insights I’ve learned as an active practitioner and strategist, I will be giving key ...

    Lee Odden/ TopRank®in Content- 13 readers -
  • How Social Do Senior Marketing Executives and the CMO Need To Be?

    Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. Optimism about executive social media impact has been fueled in part by studies like the BRANDfog survey, which reports executive social participation leads to better leadership, creates more brand transparency and helps build better connections with customers, e ...

    Lee Odden/ TopRank®in Social How To's- 10 readers -
  • 50 Top Content Marketing Influencers #CMWorld 2016

    Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid. What I'm not kidding about is that there are over 150 speakers at Content Marketing World that h ...

    Lee Odden/ TopRank®in Content- 17 readers -
  • Digital Marketing Spotlight: Josh Mueller, SVP Global Marketing at Dun & Bradstreet

    Meeting and getting to know smart digital marketers is easily one of my favorite things about working in the marketing industry. I first meet Josh Mueller when he was at Director of Digital Marketing at Dell and I was presenting an integrated approach to search, social and content marketing. There was a palpable enthusiasm in the air for inbound marketing and it was exciting to ...

    Lee Odden/ TopRank®- 17 readers -
  • 10 Must-Read Content Marketing Interviews with Major Brands and Industry Experts

    Content Marketing continues to drive marketing strategy for many companies and yet most companies doen’t document that strategy and continue to be challenged in created a variety of compelling content on a consistent basis. Smart, creative and results-focused advice on content marketing that actually works is in high demand and I’m happy to say that over the past few years we ...

    Lee Odden/ TopRank®in Content- 24 readers -
  • 5 Magical Tactics for Repurposing B2B Marketing Content

    Did you know, that on a daily basis, 16 to 20% of search queries on Google have never been seen before? With over 100 billion monthly queries, there are an incredible number of ways that people express their interests, wants and needs. At the same time, a study from CMI and MarketingProfs reports that 50% of marketers say producing content consistently is a top challenge.

    Lee Odden/ TopRank®in Social Content- 17 readers -
  • Content Marketing World Keynote Interview: Kathy Sterio, GE

    Content Marketing within large, complex organizations is not for the faint of heart. Many big companies are legacy brands with years of history behind marketing status quo. Today’s business environment calls for constant innovation and for marketers that can champion the necessary change, there can be significant impact. In that context, I introduce you to Kathy Sterio from General Electric.

    Lee Odden/ TopRank®in Content- 10 readers -
  • 5 Dangerous Myths About Influencer Marketing – Busted!

    The popularity of influencer marketing has made the field ripe for opportunists to capitalize on self proclaimed expertise. As new trends emerge into mainstream marketing, advice and experts start popping up everywhere. Some of that advice is good, some is suspect and plenty is just pure mythology. Like a dragon – just as mythical but also potentially dangerous to your marketing.

    Lee Odden/ TopRank®in Social Paid Search- 20 readers -
  • 38 B2B Content Marketing Case Studies for 2016

    There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true. When you’re not viewing the world through the lens of a cynic, it’s amazing what you see. Marketers at companies all over the world are planning, implementing and optimizing cu ...

    Lee Odden/ TopRank®in Social Content- 18 readers -
  • Top 50 Social Media Marketing Influencers Speaking at #SMMW16

    One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched.

    Lee Odden/ TopRank®- 27 readers -
  • Book Review X: The Experience When Business Meets Design by @briansolis

    In the digital marketing world a lot of effort has been invested in the making and promoting of content with a singular emphasis on marketing ROI. But customers don’t care about your “great content”, your “clever marketing” or how much money you make from trying to sell them something. What do customers care about? Experiences. Much has been said recently about consumers and experiences vs.

    Lee Odden/ TopRank®- 17 readers -
  • LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow

    Our client LinkedIn Marketing Solutions recently published a fantastic resource for content marketing called The Sophisticated Marketers Guide to Content Marketing. At Content Marketing World 2014, LinkedIn’s Jonathan Lister proclaimed that LinkedIn was “All in with content marketing”. While that reference was mostly about the ability for users to publish content on LinkedIn, ...

    Lee Odden/ TopRank®in Content- 24 readers -