Lee Odden

  • 50 Influential Women in Content Marketing 2017 #CMWorld

    With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World ...

    Lee Odden/ TopRank®in Content- 37 readers -
  • 15 Ways to Supercharge Your Digital Marketing #DSMPLS

    Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital Marketing ...

    Lee Odden/ TopRank®in Social EMail- 17 readers -
  • 12 Ways to Ignite Your B2B Marketing #IgniteB2B

    B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance metrics for B2B brands? To answer that question I reached out to my fellow speakers at the upcoming Ignite B2B Marketing confer ...

    Lee Odden/ TopRank®- 25 readers -
  • 5 Essential Insights on Influence the Future of Customer Engagement

    When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand communications and advertising.

    Lee Odden/ TopRank®- 20 readers -
  • Is Cognitive Technology the End of Marketing As We Know It?

    “Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want t ...

    Lee Odden/ TopRank®in Paid Search- 25 readers -
  • Essential Search and Social Media Promotion Tips for News Content

    Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and promotion of ...

    Lee Odden/ TopRank®in Social Content- 24 readers -
  • Supercharge Your Marketing at Digital Summit Los Angeles with Confluence

    Coming off the supercharged sun, surf and sand themed social media extravaganza of SMMW17 in San Diego last week, I am now literally sitting on a beach. Here on the West coast of Costa Rica, with the waves crashing, birds singing their songs in the trees and the distant sounds of kids laughing as they play in the sand, it's a great time to reflect and look forward.

    Lee Odden/ TopRank®- 23 readers -
  • B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution

    Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my agency TopRank Marketing, enterprise marke ...

    Lee Odden/ TopRank®in Social- 22 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

    Lee Odden/ TopRank®in Social- 46 readers -
  • What CMOs Need to Know About Data Informed Content Marketing

    Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increas ...

    Lee Odden/ TopRank®in Social Content- 25 readers -
  • How to Thrive in the Post Digital World

    When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity.

    Lee Odden/ TopRank®in How To's- 25 readers -
  • Evolve or Die: The Role of Purpose & Authenticity in Marketing

    In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach. Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will take to realize substantial growth.

    Lee Odden/ TopRank®- 26 readers -
  • The No BS Approach to Influencer Marketing

    Since I’ve been monitoring the topic of “influencer marketing” through BuzzSumo Alerts, the number of articles surfaced has gone from a few per week to 5 or 10 per day. Out of that rising wave of expression from industry websites and blogs is a mix of news, tips, trends and 100% pure B.S. Rising popularity makes things shiny and as influencer marketing enters the shiny object p ...

    Lee Odden/ TopRank®- 32 readers -
  • Influencer Marketing and The Mighty Impact of Chocolate Chip Cookies

    Guest post by Mark Schaefer in celebration of his new book, Known. For the past two years I’ve been obsessed with answering a single question: Can anybody become known in the world today? Why would I be obsessed with something like that? Because I’ve come to realize that so many of our professional and personal goals have become tied to this idea.

    Lee Odden/ TopRank®- 29 readers -
  • The Key To Unlocking the ROI of Enterprise Influencer Marketing

    Influencer marketing gained substantial attention and momentum amongst marketers in 2016. Judging by the start of this year, it will be an even hotter topic in 2017. But for all the potential of adding influence to the marketing mix, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of ...

    Lee Odden/ TopRank®- 33 readers -
  • Hot Content Marketing Topics From Top B2B Brands at #B2BMX

    What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up later this month, I reached out t ...

    Lee Odden/ TopRank®in Content- 36 readers -
  • Influence 2.0 – The Future of Influencer Marketing Research Report 2017

    What does “influencer marketing” mean to you? Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a contest for a meet and greet at an event? Why not send products to bloggers in the hopes that they’ll review and say nice things? Surely that’s not all enterprise marketers think of when it comes to the possible outcomes with influencer relationship.

    Lee Odden/ TopRank®- 64 readers -
  • 2017 Trends for CMOs: Ignite Content Performance with Influencers

    Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant when there is no existing affinity between the brand and the solution in target markets. For example, Orange France faced this challenge when launching Homelive, a connected home management platform for IoT devices.

    Lee Odden/ TopRank®in Content- 30 readers -