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  • Get Buy-In From Executives With These 6 Common-Sense Reasons

    You’ve made a solid business case for your new content marketing effort. You’ve collected the best statistics, trends, and examples to secure executive buy-in. You’re good to go. But then, when it comes to strategy and execution, you’re getting pushback on any content that isn’t strictly focused on promoting products and services.

    Content Marketing Institute- 20 readers -