lee wilson

  • Unlocking the Global Marketplace in 2018 with International SEO

    The continued digital momentum towards local and hyperlocal search engine optimization (SEO), driven in no small part with the adoption of voice search and home assistants (including personal search speakers), has led to a shift in focus towards the local digital landscape, and in many cases with the complete exclusion of the more traditional international SEO opportunity.

    State of Digitalin SEO- 14 readers -
  • Screenless Search Marketing Essentials – Your Practical Guide

    The screen-less search marketing opportunity is likely to be bigger than you think. With a market size expected to reach into the billions over the next couple of years, now is the right time to start investing resource into screen-less search marketing. If you are thinking that screen-less search marketing is another name for voice search optimisation (or VSO), there is act ...

    State of Digitalin Social- 13 readers -
  • Thinking Beyond the Sale – Practical E-commerce Optimisation Tips

    A large proportion of e-commerce websites are very proficient at creating the fundamentally optimised product and category content that delivers some degree of ranking and results from organic search. A few companies have taken note of targeted SEO tactics for e-commerce sites and applied additional actions supporting wider search gains.

    State of Digitalin SEO- 16 readers -
  • Identifying and Creating Content That Works

    It is almost impossible to find someone working in digital marketing, who wouldn’t agree with the statement that ‘effective content identification and creation is one of the most important elements of digital success’. Yet comparatively few companies are creating content that really works, and this article will help fix that.

    State of Digitalin Content- 34 readers -
  • Preparing Your Website for the Winter – Your Winter Ready Guide

    9 November 2016 BY Lee Wilson The winter season means myriad things to many industries, but whatever your circumstances, this valuable time of year can revitalise your web presence, increase your website health, and support growth in quarter one 2017. In this winter ready website guide, we explore practical ways to make the most from your website before the end of the yea ...

    State of Digital- 15 readers -
  • 5 Reasons You Need to Consider Using Chatbots for Business

    24 August 2016 BY Lee Wilson Chatbots are at the foreground within marketing and digital news, and you would struggle to find many digital trends and prediction posts that don’t have some acknowledgement of the value of chatbots for business in 2016 and beyond. If you are not familiar with Chatbots, put simply, a chatbox is a form of computer program that has been created ...

    State of Digital- 20 readers -