leigh griggs

  • What is the Difference between Content, Digital, and Internet Marketing?

    Content marketing, digital marketing, and internet marketing are terms that are sometimes used interchangeably. There is often confusion surrounding them and what the difference is in these three terms. Let’s examine each a little more closely. Content Marketing Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such ...

    Paveyain Paid Search Content- 24 readers -
  • Google+ Updates and Changes

    Google has announced changes to modify its social platform, Google+, with the goal of improving the user experience. The platform seems to be increasing its focus on high quality imagery with the addition of RAISR technology and photo zoom option. We expect to see Google rolling out more updates and changes to Google+ as it works to increase its usefulness as a social media platform.

    Paveyain Social Google- 19 readers -
  • 7 Inbound Marketing Mistakes to Avoid

    Inbound marketing is the method of drawing customers to products and services with content marketing, social media marketing and search engine optimization. It is the opposite of outbound marketing, using cold calling, television advertising and techniques where you shout out to everyone with the hope of making sales.

    Paveyain EMail- 23 readers -
  • Instagram Ads is the Place to Be

    Instagram currently has over 500 million active users, making it “one of the world’s largest mobile ad platforms”. Its unique platform has highly engaged users, and with Instagram targeting you can be sure your ads will reach the right audience to give you the best results. Formats If you set up your ads properly, they will blend right into the Instagram platform.

    Paveyain Social- 16 readers -
  • What You Need to Know About Houzz Directory Changes for Pros

    Houzz recently announced an update to the way it displays “Pros” on the sites directory. This change has come after much research and the discovery that Houzz users are more likely to contact a professional when they can see that the professional is active in their neighborhood, and when they can see the details of the professional’s current projects in their area.

    Paveyain How To's- 42 readers -
  • Google Update: The End of Mobile Pop-Ups aka “Intrusive Interstitials”

    Google is once again making changes that may affect your website’s rank in their search engine results. This time, the focus is on pop-ups, also known as intrusive interstitials. One of Google’s top priorities is to constantly improve the mobile user experience and this is a change that will do just that.

    Paveya- 20 readers -
  • Content Marketing Using “Stories” for your Tourism Department

    Why is it important to use “story telling” for your tourism department? Storytelling is one of the most powerful forms of communication in today’s marketing industry. Content marketing revolves around the concept of creating high quality content to attract, engage, and inform the consumer. Tourism depends on the ability to not only attract vacationers, but to keep them coming ...

    Paveya- 22 readers -
  • What You Need to Know About Instagram’s New Business Tools

    Ever since Facebook acquired Instagram, we’ve seen the changes and updates rolling out. One of the biggest and most controversial changes so far was the change to how your feed is displayed along with the addition of paid advertisements. The new Instagram feed algorithm changed what we see on our feed from the most current posts to posts that an algorithm believes are the most ...

    Paveyain How To's- 14 readers -
  • The Intersection of Smartphones, Tourism, and Marketing

    Tourism is one of the most prominent industries throughout the world, and, as of 2013, it was associated with about $6 trillion of direct and indirect effects on the economy, according to a Business Insider Intelligence report. The tourism and mobile phone industries have become closely connected, and brands are reaching out to smartphone users as they are relying on smartphon ...

    Paveyain Social Mobile- 19 readers -
  • How to Increase Early Season Beach Vacation Rental Bookings

    The early beach vacation rental season is upon us. If your rentals are filling up for the middle to end of summer, but you still have vacancies you need to fill for the early season, follow these steps to increase interest and awareness for bookings with your company. Resources Create free content that those currently searching for a beach vacation rental might need.

    Paveyain How To's- 19 readers -
  • Real Estate Internet Advertising – AdRoll Vs AdWerx

    The real estate market is extremely competitive. Brokers plaster their faces and names all over promotional products, billboards, banners, business cards, etc. with the hopes of being noticed and remembered. In the world of internet and mobile everything, how can you get your name (and maybe your face, too) out there for buyers and sellers to see and remember? Options AdRoll a ...

    Paveya- 23 readers -
  • Website Redesign Success for Custom Home Building Company

    Christopher Lee & Company Fine Homes, a premier custom home builder in Oklahoma City, OK, faced a dilemma earlier this year. While the real estate market has been slow to recover, the company was feeling they just weren’t reaching their target market effectively. The team felt that a website redesign, focused on search engine optimization (SEO) and social media marketing, ...

    Paveya- 14 readers -