leigh griggs

  • Google Update: The End of Mobile Pop-Ups aka “Intrusive Interstitials”

    Google is once again making changes that may affect your website’s rank in their search engine results. This time, the focus is on pop-ups, also known as intrusive interstitials. One of Google’s top priorities is to constantly improve the mobile user experience and this is a change that will do just that.

    Paveya- 14 readers -
  • Content Marketing Using “Stories” for your Tourism Department

    Why is it important to use “story telling” for your tourism department? Storytelling is one of the most powerful forms of communication in today’s marketing industry. Content marketing revolves around the concept of creating high quality content to attract, engage, and inform the consumer. Tourism depends on the ability to not only attract vacationers, but to keep them coming ...

    Paveya- 20 readers -
  • What You Need to Know About Instagram’s New Business Tools

    Ever since Facebook acquired Instagram, we’ve seen the changes and updates rolling out. One of the biggest and most controversial changes so far was the change to how your feed is displayed along with the addition of paid advertisements. The new Instagram feed algorithm changed what we see on our feed from the most current posts to posts that an algorithm believes are the most ...

    Paveyain How To's- 12 readers -
  • The Intersection of Smartphones, Tourism, and Marketing

    Tourism is one of the most prominent industries throughout the world, and, as of 2013, it was associated with about $6 trillion of direct and indirect effects on the economy, according to a Business Insider Intelligence report. The tourism and mobile phone industries have become closely connected, and brands are reaching out to smartphone users as they are relying on smartphon ...

    Paveyain Social Mobile- 17 readers -
  • How to Increase Early Season Beach Vacation Rental Bookings

    The early beach vacation rental season is upon us. If your rentals are filling up for the middle to end of summer, but you still have vacancies you need to fill for the early season, follow these steps to increase interest and awareness for bookings with your company. Resources Create free content that those currently searching for a beach vacation rental might need.

    Paveyain How To's- 17 readers -
  • Real Estate Internet Advertising – AdRoll Vs AdWerx

    The real estate market is extremely competitive. Brokers plaster their faces and names all over promotional products, billboards, banners, business cards, etc. with the hopes of being noticed and remembered. In the world of internet and mobile everything, how can you get your name (and maybe your face, too) out there for buyers and sellers to see and remember? Options AdRoll a ...

    Paveya- 20 readers -
  • Website Redesign Success for Custom Home Building Company

    Christopher Lee & Company Fine Homes, a premier custom home builder in Oklahoma City, OK, faced a dilemma earlier this year. While the real estate market has been slow to recover, the company was feeling they just weren’t reaching their target market effectively. The team felt that a website redesign, focused on search engine optimization (SEO) and social media marketing, ...

    Paveya- 11 readers -