len markidan

  • The 6 Biggest Email Marketing Myths, Debunked

    I heard that if you send an email without consent and you turn into a bronze statue. Last year, the number of emails sent and received totalled over 205 billion. The world is, without a doubt, addicted to our inboxes. And because of that, despite what the clickbait-generating marketing “gurus” want you to believe, no, email marketing is not dead. Nor will it be dead in the foreseeable future.

    Unbouncein EMail- 9 readers -
  • 5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs

    So many marketers find it helpful to learn from the A/B test results of larger, more established businesses who have done the work of running regular tests on large volumes of traffic. Lots of traffic isn’t always a bad thing… Image source. Of course, all audiences are different and your results may vary, but these case studies are often a great place to start.

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  • 6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)

    Image by Dennis Hill via Flickr. For a long time in our early days, Groove was really bad at learning from our customers. In one of our first surveys, we asked mostly multiple-choice questions. Why? Statistics. We assumed that the best way to get value from a survey would be to use multiple-choice questions, gather enough responses to make our results statistically valid ...

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  • Can Exceptional Customer Service Lead to Higher Conversions?

    Here’s a tip: if you want to sell anything to a SaaS company, just tell them that it increases conversion rates. It’s sad but true; “increases conversions” has become the cliche rallying cry of hundreds of products around the web. It sounds nice, but in many cases, it’s totally meaningless. Let’s say a product failed to help hundreds of businesses, but somehow increased conv ...

    Unbouncein EMail- 5 readers -