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I heard that if you send an email without consent and you turn into a bronze statue. Last year, the number of emails sent and received totalled over 205 billion. The world is, without a doubt, addicted to our inboxes. And because of that, despite what the clickbait-generating marketing “gurus” want you to believe, no, email marketing is not dead. Nor will it be dead in the foreseeable future.
So many marketers find it helpful to learn from the A/B test results of larger, more established businesses who have done the work of running regular tests on large volumes of traffic. Lots of traffic isn’t always a bad thing… Image source. Of course, all audiences are different and your results may vary, but these case studies are often a great place to start.
Image by Dennis Hill via Flickr. For a long time in our early days, Groove was really bad at learning from our customers. In one of our first surveys, we asked mostly multiple-choice questions. Why? Statistics. We assumed that the best way to get value from a survey would be to use multiple-choice questions, gather enough responses to make our results statistically valid ...
Here’s a tip: if you want to sell anything to a SaaS company, just tell them that it increases conversion rates. It’s sad but true; “increases conversions” has become the cliche rallying cry of hundreds of products around the web. It sounds nice, but in many cases, it’s totally meaningless. Let’s say a product failed to help hundreds of businesses, but somehow increased conv ...