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Top 5 Most Useful Reports in Google Analytics Posted: 04.04.2016 Digging into Google Analytics? These 5 reports can really have an impact on your business. You’ll learn how to view multi-channel performance, ID page speed issues, learn which queries are driving your traffic, see differences in mobile vs.
RankBrain’s Significance – and the Current State of Other Google Updates Posted: 01.12.2016 A few weeks ago, word spread that a machine-learning AI technology called RankBrain is helping drive Google’s search results as a part of the Hummingbird algorithm. Now, anything new associated with Google’s search algorithm tends to stir the pot in the SEO community, so I’d like to t ...
Let’s quickly recap from what we learned in Part 1 and Part 2: -There are limits to standard reporting – while it’s helpful for getting a 10,000ft. view of performance, it lacks the granularity for proper diagnostics -Custom reporting is the best way to curate data that matters to you, your clients or your business.
When we were last together, I dissected standard reporting and introduced the idea of asking yourself a key question before we start reporting. And it is with this question that we begin today’s conversation: what metrics & dimensions do my client or my business care about most? Metric selection is the first, arguably the most important, step in reporting.
Reporting shouldn’t be just some semi-regular venture where we look into analytics platforms, find performance numbers, dump them into our visualization tool of choice, and then simply hand it over to our bosses or clients. Passively talking about performance and not doing anything about what we see can quickly lead to a stale SEO engagement, one that is far from what we’d li ...
Were you a little late to the mobile party? Maybe you got away with a simple resized desktop site for a while, then took the plunge into responsive web design when Mobilegeddon hit? You’re obviously not alone in this; many companies have recently turned to RWD only to find that there are a bunch of quirks that need to be smoothed out to achieve a truly improved UX.
The first iteration of Google Tag Manager was inaccessible and unintuitive with a high barrier to entry (implementation was not always a walk in the park). But most of these pitfalls were addressed in the new and improved GTM, well named as GTM 2.0. 2.0 was released in October 2014 with the full migration completed in June; most of you should be working out of the GTM interface.
Now that we’ve covered what data you should avoid and how to curate your data, we’ll get into data visualization, which is an equally crucial piece of the presentation pie. Data visualization is by no means rocket science, but it can easily be done incorrectly. Anyone can build graphs, but it takes a little more effort to build graphs that tell a story and lead both you and ...
Whether you’re in SEM, SEO, paid social, display, email marketing, etc., not all metrics are created equal, and bad data really is a thing. Being able to make sense of the noise is where you’ll provide the most value to your team and your client. Aggregate data: good, to a point Data in aggregate is really useful when you want to evaluate directionality: in what direction is ...
Let it be known that Google Tag Manager is, in my not-so-humble opinion, one of the best free tools to come about in quite a while. The platform allow marketers to seize control of tag management and become less dependent on developers, and the (not so recent) introduction of auto-event tracking makes the platform truly invaluable.