liad agmon

  • Why are retailers are spending more money for the same number of eyeballs?

    The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total approximately $15.09 billion. That figure will likely climb to $23.04 billion by 2020. These numbers are staggeringly high for a reason: an investment in digital advertising pays off.

    Marketing Land- 11 readers -
  • Mobile shopping is hard, but only if retailers keep it that way

    Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way we shop. While the rise of e-commerce itself has forced retailers to conduct their business in fundamentally different ways, the explosive increase in ownership and usage of mobile devices presents entirely new challenges and ...

    Marketing Land- 14 readers -
  • How the ‘average user’ has ruined e-commerce experiences

    As consumers, we understand that every website we visit, as well as every interaction experienced on that site, is delivered as the result of untold hours of behind-the-scenes work. No website is an accident; everything has been tested thoroughly to deliver optimal outcomes, especially in online retail.

    Marketing Landin How To's- 11 readers -