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No one wants to work harder than necessary. Sure, we dream of working at the beach, but we’d rather be drinking a frozen margarita and not working at all. Yet sometimes work pops up when we’re least expecting it. Maybe it’s an email offering us a hard-fought for job, or maybe we need to invoice someone so we can eat this weekend.
It seems like the retail world has a laser focus on Black Friday. But the shift to online shopping gives eStores the perfect opportunity to grab their portion of the holiday shopping madness: the once-a-year sale that every savvy shopper awaits. But is your eStore really ready to dominate on Cyber Monday? Because it’s not enough to be open on Cyber Monday.
It’s perplexing why most online business advice focuses on sales and marketing, when a sale is not final until the last ‘submit order’ button is clicked. Obviously, a persuasive landing page and compelling sales copy are essential. But it’s equally important to have a smooth checkout process that leads customers to the final step and doesn’t compel them to click away.