linda dessau

  • Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog

    You want to produce more content. You have a tremendous amount of thought leadership and expertise within your organization. The problem? Your experts aren’t writers. The solution? Ghostbloggers. Some companies look to in-house or freelance writing professionals to turn subject matter expertise into valuable marketing collateral that can be viewed, enjoyed, and shared on mul ...

    Content Marketing Institutein Blogging- 6 readers -
  • How to Create a Business Blogging Plan

    Do you have a business blog? Are you ready to start publishing blog posts, but don’t know where to start? Before you start a blog to support your business, you need a comprehensive plan. In this article I’ll show you how to create a business blogging plan in six easy steps. Why Create a Business Blogging Plan? People who “wing it” when they blog are only setting themselves up for failure.

    Social Media Examiner- 17 readers -