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You want to produce more content. You have a tremendous amount of thought leadership and expertise within your organization. The problem? Your experts aren’t writers. The solution? Ghostbloggers. Some companies look to in-house or freelance writing professionals to turn subject matter expertise into valuable marketing collateral that can be viewed, enjoyed, and shared on mul ...
Do you have a business blog? Are you ready to start publishing blog posts, but don’t know where to start? Before you start a blog to support your business, you need a comprehensive plan. In this article I’ll show you how to create a business blogging plan in six easy steps. Why Create a Business Blogging Plan? People who “wing it” when they blog are only setting themselves up for failure.