- Our Blog
It’s summer in the city . . . and everywhere else for that matter. And you know what that means. Backyard barbecues. Roasting marshmallows over an open fire. Swimming, sunning, surfing. Beach volleyball. Biking. Hiking. Catching a few winks in your hammock. And if you’re a smart retailer – getting your e-commerce site ready for the holidays.
“The crowd sometimes plays a tremendous role to give you wings and carry you to victory.” – Bela Karolyi With those words, famed Romanian and U.S. gymnastics coach Bela Karolyi showed that he understood the power his “customers” had to take his gymnasts to even greater heights than just his coaching alone.
It’s 3 a.m. and you’re sending notifications to your customers’ smartphones telling them to check out your latest sales or use discount coupons to purchase your products. I hate to break it to you . . . but that’s just nuts. Your customers don’t need printers or tablets or coffee or yogurt – or pepperoni pizza when they’re sleeping. If you don’t believe me, maybe you’ll believe some consumers.
If you’re like most owners of e-commerce companies, just thinking about writing your “About Us” page is enough to make your head spin, your knees buckle and cause you to take to your bed for a week – or even two – with a cold compress. OK, maybe that’s a bit of an exaggeration, but crafting a powerful pitch and a compelling story ain’t easy.