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You have two sites you want to combine. Whether your brand purchased a new domain, acquired a competitor, or are merging two owned domains, migrating a website can seem like a daunting task. With so much at stake, it can be easy to put off. Any migration has a high possibility of experiencing a dip in rankings and traffic temporarily.
How do you know what type of content is best for your brand? Marketers have been hearing “create great content” for a long time. We know content should be relevant to your business’ audience and goals as well as being shareable, authoritative, useful, unique…and the list goes on and on. Needless to say, there’s a lot of advice out there about how to create great content.