linus gregoriadis

  • What exactly is a marketing cloud, and do you need one?

    The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams. But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions increasingly being developed by the likes ...

    Search Engine Watch- 26 readers -
  • Use of virtual reality reaches tipping point

    The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna. A poll of consumers in the United States has found that more than a third (37%) have now used either their own or someone else’s VR headset, almost double the equivalent figure of 19% in the UK.

    Search Engine Watch- 16 readers -
  • Why the future of marketing is already here

    Our newly published Digital Trends briefing describes 2015 as a year when customer experience really takes hold and asserts its position as the key theme for marketers and digital professionals globally. Oth ...

    Econsultancy- 5 readers -
  • Cross-channel marketing 2014: trends & opportunities [infographic]

    The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities. The infographic below provides a glimpse of some of the key data points and trends covered in the report which is based on a su ...

    Econsultancy- 11 readers -