linus gregoriadis

  • What exactly is a marketing cloud, and do you need one?

    The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams. But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions increasingly being developed by the likes ...

    Search Engine Watch- 34 readers -
  • Use of virtual reality reaches tipping point

    The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna. A poll of consumers in the United States has found that more than a third (37%) have now used either their own or someone else’s VR headset, almost double the equivalent figure of 19% in the UK.

    Search Engine Watch- 16 readers -