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The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna. A poll of consumers in the United States has found that more than a third (37%) have now used either their own or someone else’s VR headset, almost double the equivalent figure of 19% in the UK.
Econsultancy has this week published a new report in partnership with Quantcast which shows that companies are increasingly setting aside marketing bud ...
TRUSTist is a startup which enables its clients to gather real-time in-store feedback on tablets so they can gauge customer satisfaction while also improving their search visibility. The compa ...
The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities. The infographic below provides a glimpse of some of the key data points and trends covered in the report which is based on a su ...