lisa arthur

  • Individualized Marketing: Myths vs. Realities

    Published 1 min ago 38 We live in an age of distraction, and it’s never been more difficult to capture the attention of consumers. You can do it, though – if you stop marketing and start connecting with your customers one-to-one using individualized insights. As I’ve mentioned before, individualized insights are made possible by data-driven marketing—the strategy of c ...

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  • What’s More Important: New Leads or Existing Customers?

    Published 3 hours ago 21 It’s a relatable question that most marketers pressed for time are wrestling with. What’s more important – earning new quality leads that will eventually stimulate growth or focusing on maximizing the relationships you have with current customers? As a longtime marketer, I can understand both points of view, and each deserves consideration.

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