Lisa Barone

  • Data and Analytics for Successful Digital Branding and Content Marketing

    If you’re here with us in Vegas, I hope you survived lunch because now it’s time to dig into data and analytics. Guiding us on this journey are Annie Cushing and Cynthia Johnson. This promises to be good. Up first is Annie Cushing. She says her Annielytics brand started as a joke on Twitter. She bought the domain before a skeevy marketer would and it grew from there. That sounds about right.

    Lisa Barone/ Overitin Content- 17 readers -
  • Ranking Factors

    Chatting this morning we have Bruce Clay, Greg Gifford, and Kevin Lee. Three guys who know what they’re doing, and one guy is responsible for hiring me 11 years ago and gave me my start in marketing (hi, Bruce). Bruce is up first to rattle off 41 Signals & Ranking Factors for Local Search. He says his presentation is twice as long as he has time for.

    Lisa Barone/ Overit- 11 readers -
  • Content Production: Getting Your Content on Large Publications #pubcon

    Melissa Fach from SEMRush is our solo presenter for this one. She’s pretty amazing so I’m excited. Sean Jackson is moderating and gives her a kickass intro. In this industry, writing well is a good way to make a name for yourself. Writing badly is a great way to destroy your reputation. Blog for yourself, but also get on the bigger publications because you’re gonna be seen more.

    Lisa Barone/ Overit- 10 readers -
  • Keynote: Joost de Valk – Holistic SEO #pubcon

    Good afternoon, Pubcon people. We’re in the afternoon keynote with the one and only Joost De Valk of Yoast. We’re going to talk about lessons he’s learned while building Yoast SEO. To start all of that off he’s going to tell us how he got here. How did he get to being this plugin that suddenly everybody uses. The year was 2006.

    Lisa Barone/ Overit- 10 readers -
  • Tips and Techniques for an SEO Site Audit #pubcon

    Welcome back! It’s time to talk SEO Audits, and how you can DIY. Up on stage to lead us on our journey are Rob Woods and Overit’s own Senior Strategist Jen VanIderstyne. You would have thought Jen would have shared her slides with me beforehand to make this part of my job a litle easier but, alas, then you would be wrong. I’ll remember this moment, Jen. Rob is up first.

    Lisa Barone/ Overit- 18 readers -
  • Keynote: Google Webmasters Relations #pubcon

    Good morning, good morning! We’re kicking things off at Pubcon this morning with a keynote from three Googlers. What more could you really want to start your search day? On stage we have Nathan Johns (Senior Search Quality Analyst and one of my favorite folks), Eric Kuan (Webmaster Relations) and Gary Illyes (Search Quality Analyst). This should be good.

    Lisa Barone/ Overitin Google- 8 readers -
  • Keynote: Tom Hale – Survey Monkey #pubcon

    Hey, hey! I hope you enjoyed your lunch because we’re about to start up again. This afternoon we have Tom Hale delivering our keynote. He’s from Survey Monkey and he’s gonna share tips and tricks for helping us maximize survey results. Tom’s up on stage and he has ENERGY and I love it. He’s the president of Survey Monkey and he loves his job.

    Lisa Barone/ Overit- 11 readers -
  • Influencer & Micro-Influencer Identification #pubcon

    Still with us? Good! Next up we’re going to talk influencer marketing with the very smart Kristina Libby and Matt Siltala. We’re starting this session a little early. That’s how I like it. Up first is Kristina. She starts by quoting Lazerfeld & Katy Theory from 1940 which found opintion leaders are most succesful in conveying an idea to people who share certain demo criteria.

    Lisa Barone/ Overit- 11 readers -
  • In-House Content Marketing #pubcon

    Lauren Polinsky (MGM Resorts) and Kate Morris (Craftsy) are up to talk about in-house content strategy. Kate starts off saying that she and Lauren are both very, very old. Perhaps not age-wise, but definitely experience-wise. We’ll take that. She mentions that we’re not here to just talk about blue links on a search page. It’s about showing up in the One Box. It’s about Voice Search.

    Lisa Barone/ Overitin Content- 10 readers -
  • Keynote: Peter Shankman #pubcon

    Good morning, party people! Welcome to Day 1 of Pubcon here in Las Vegas. It may only be the first official day of the show but I’ve already lost my voice and shared my cold with a few hundred people. You’re welcome! We have a busy liveblogging schedule this week so check that so you know what you can expect and when. Pubcon’s Joe Larato is up on stage to talk about the Pubcon story.

    Lisa Barone/ Overit- 10 readers -
  • Get Overit At #Pubcon!

    Hello! It’s just about our favorite time of the year! When some chosen few get to board a plane at an ungodly hour, head west, and arrive in time for Pubcon Vegas. This year, I’m excited to say that it will be myself and Jen making the trip. She’s speaking; I’ll be providing blog coverage; and we’ll both be around to meet, mingle and have a little fun.

    Lisa Barone/ Overit- 19 readers -
  • How Automated Marketing Is Helping Authors Generate Sales

    I was going to be an author when I grew up. There was a whole plan. I’d write my memoir at 27, sipping a latte and staring at some piece of beautiful scenery. It sounded like a nice gig. What I didn’t think about, and what I think many real-life authors don’t think about, is what I would do after I penned my great work.

    Lisa Barone/ Overitin Affiliate How To's- 19 readers -
  • We Need Your Help! [Take Overit’s Marketing Survey]

    We need your help. Okay, I need your help. One of my big goals this year has been to help Overit design better customer experiences. Experiences that will allow us to provide you with greater “stuff,” most often through content initiatives. After spending my first quarter elbow deep in sales and other excitingness, I finally feel ready (worthy?) to get to know everything tha ...

    Lisa Barone/ Overit- 14 readers -
  • Your Brand is Everywhere. How Do You Control It?

    Brand. I think about brand often. I think about it in terms of our clients – what is their unique story, how does it connect with their customers, how do we empower those customers to live that story – but I also think about it in terms of Overit. What is Overit’s brand? Is it aligned with Dan’s original vision? Does our brand alter based on where you are sitting – if you ar ...

    Lisa Barone/ Overitin How To's- 16 readers -
  • 5 Types of Emails Your Association Should Be Sending

    You work for an association. You have members, followers or, at minimum, people who look to you to provide them with the information, tools, resources and likeminded connections they need to make them better, faster and/or stronger. The more engaged this audience is kept, the more successful your association will become. You know this.

    Lisa Barone/ Overitin EMail- 16 readers -
  • Defining the Role of CMO – For Overit & An Industry

    Last summer, Overit founder and principal Dan Dinsmore asked me into his office looking to talk. Freshly back from a generous maternity leave, I knew the context – we needed to catch up on The State Of Things. During this meeting, Dan updated me on what I had missed over the last four months, including company successes, struggles we had overcome, the status of key accounts, ...

    Lisa Barone/ Overit- 16 readers -
  • Creating Your 2017 Marketing Plan (How To)

    You’re late. We are rounding out January and you are waiting to start still putting the finishing touches on that integrated, comprehensive, all-encompassing 2017 marketing plan you promised your boss back when your Halloween candy was still fresh. Your good intentions of having it done before the holidays were foiled because you got busy/ it wasn’t billable/ you didn’t know where to start.

    Lisa Barone/ Overitin How To's- 15 readers -