Lisa Barone

  • Creating Your 2017 Marketing Plan (How To)

    You’re late. We are rounding out January and you are waiting to start still putting the finishing touches on that integrated, comprehensive, all-encompassing 2017 marketing plan you promised your boss back when your Halloween candy was still fresh. Your good intentions of having it done before the holidays were foiled because you got busy/ it wasn’t billable/ you didn’t know where to start.

    Lisa Barone/ Overitin How To's- 13 readers -
  • Happy Holidays from Overit

    The day in December when we release the official Overit holiday card is one of my most favorite days of the year. It’s a time when our misfits get to wish yours a very happy and healthy holiday season. When creativity and passion win out over billable hours and when everything comes up magic. This year, our holiday card is a play on the conversation we imagine many of our ag ...

    Lisa Barone/ Overit- 10 readers -
  • The Overit-Pubcon Takeover

    Get excited! Next week is the week search marketers look forward to all year long – it’s Pubcon Las Vegas! The Overit team is super psyched as we’ll be attending Pubcon in a pretty big way this year. Keep reading to find out what we have going on, where you can find us, and how you can get involved. There’s a lot here so you may want to grab a drink and a snack before continuing.

    Lisa Barone/ Overit- 18 readers -
  • Can Real-Time Marketing Really Work For Your Brand?

    Melania Trump plagiarized her RNC speech. People are roaming the streets like zombies looking for Pokémon. Taylor, Kim and Kanye are fighting. Again. The new Ghostbusters movie has been released. The world is in turmoil around us. Every day, we wake up to new headlines, celebrity spats and upcoming holiday weekends. As brands and as marketers, we want to be timely and we want to be relevant.

    Lisa Barone/ Overit- 15 readers -
  • Google to Clients: Go Ahead, Break That Moneymaker

    I’m not a surgeon. I don’t cut people for a living. However, even having never done it, I imagine being a surgeon is pretty difficult. I probably couldn’t read a few blog posts on the topic, or even binge watch a season of House, and then burst into the operating room ready to save your life. If I tried, you would die on the table (sorry). Lots of people would be sad. I’m not a contractor.

    Lisa Barone/ Overit- 16 readers -
  • Brands and Master Storytellers

    Hey, hey, ad:tech friends. First, thanks for hanging with us during this conference! I’ve made so many new friends and I hope you’ve found the liveblogging coverage useful, or at least entertaining. We’re going to wrap up our time at ad:tech talking about brands as storytellers, which somehow seems very appropriate. I have been waiting for this one.

    Lisa Barone/ Overit- 14 readers -
  • Marketing Automation

    We’re back in action! Software and platforms are coming to market giving marketers new tools to move the consumer along the buying path while reducing manual processes and tasks. We know this, we’ve heard about the platforms and maybe we’ve even started using them. But now we’re going to learn to do it better. Or, at least that’s the intent of this session.

    Lisa Barone/ Overit- 15 readers -
  • Your Data is for Crap, Measure Crap Anyways

    MORE DATA! Your boss asks for data. Clients ask for data (but then ignore it). And everyone is talking about data. So let’s learn more about it. Leading the conversation today are Alex Craddock (Blackrock), Mark Donatelli (OgilvyAmp), Michael Moore (Qosmy) and Steve DeAngelis (M&C Saatchi Mobile). Things are happening faster than any marketer can keep up with.

    Lisa Barone/ Overit- 13 readers -
  • Keynote Presentation: New Consumer Journeys >> New Product Roadmaps

    Good morning! It’s time for Day 2 of ad:tech San Francisco! Are you geared up for this? We’re kicking things off with an all-star morning keynote. Talking about the new customer journey we have Sridhar Ramaswamy (Google), Chia Chen (Digitas), Michael Menis (InterContinental Hotels Group PLC) and Darren Stoll ( Kevin Ryan is our host.

    Lisa Barone/ Overit- 14 readers -
  • Cheat Codes for Marketers

    Still with us today? Oh, I hope so. It’s the final session of the day and we are greeted by the likes of David Lloyd, DeeAnna McPherson, Megan Estrada and Nick Mattera. They’re here to talk about how to use social media for brand good, not evil. Up first is Megan. Her client is Las Vegas, and her mission is to get more people to go there (is that hard? ;)) From Megan, we le ...

    Lisa Barone/ Overit- 10 readers -
  • 10 Marketing Mistakes You’re Probably Making

    And we are back! I hope you had time to recharge–your battery, your caffeine intake, both, whatever. We don’t judge. Up next we have Bhavesh K. Shah, Charlie Breit, John Hall, Matt Witt and Michael Kahn who are going to help us stop making stupid marketing mistakes. Moderating is Tommy Perez. This is one of this mythical “all dude panels!” It’s refreshing to see one in the wild. I kid. Mostly.

    Lisa Barone/ Overit- 14 readers -
  • A Short Guide to Getting Everything You Want

    No rest for the weary, our next session is starting up immediately following the last one! Chris Guillebeau, one of my favorite Internet people, is up to talk about how to get everything you ever wanted. This should be good. We begin. Do you remember when you were six years old and you met a new teacher, one of your parent’s grown up friends or any other random adult? They ...

    Lisa Barone/ Overit- 11 readers -
  • NON-OBVIOUS: Reluctant Marketers, Glanceable Content, and Other Future Trends

    HEY THERE! Are you ready for some #adtechSF liveblogging? I hope so because we’re going to be coming at you hard over the next two days, and I could not be more excited. Quick side note: Did you know people could get Citizen Arrested in Starbucks? Because that just happened right in front of me this morning and my adrenaline is PUMPING. Expect all of the crazed liveblogging as a result.

    Lisa Barone/ Overitin Content- 10 readers -
  • 25 Reasons I Hate Your Site On Mobile (& What To Do About It)

    Dear Webmaster, Site Owner and/or Marketing Agency Responsible For Committing UI Atrocities, Let’s talk. Recently I visited your fancy website from a mobile device while trying to read/ buy/ do/ put off something. To be clear, when I say “mobile device,” what I really mean is that I wasn’t on my laptop.

    Lisa Barone/ Overit- 14 readers -
  • Still Suck At Social Media Marketing in 2015? Fix It

    How’d your social media efforts work out last year? Did you connect with the audience you wanted? Were you able to drive traffic to your site and increase leads from the right types of customers? Did you enjoy it? Or did social media just kinda… sit there, not doing a heck of a lot for you? If it’s the latter, don’t feel too bad. You’re not alone. But it doesn’t have to be that way anymore.

    Lisa Barone/ Overitin Social- 21 readers -
  • How SEO Actually Improves Content Quality

    Having to factor in SEO while writing content weakens the content I produce. It takes away my artistic license and forces me to insert awkward, keyword-stuffed phrases into otherwise perfect, poetic content. By putting the focus on search engines, and not our users, SEO pollutes the Web and makes everything a little less relevant. Don’t worry. I’m kidding. But others aren’t.

    Lisa Barone/ Search Engine Watchin SEO- 3 readers -
  • Usability: Are You Making it Better? Or Making it Worse?

    I am, admittedly, not great with change. I hold onto things – objects and emotional scars – for far longer than would be deemed healthy. It’s something I’m working on. But as odd as I am, I am not entirely unlike your customers and your users. Your customers, also, don’t always love change. It’s scary and new. But they’re better at accepting it when the change helps them.

    Lisa Barone/ Overit- 12 readers -
  • Go Home, Digital Marketing, You’re Drunk

    Guess what? The odds are good YOU are making one of the top ten biggest digital marketing mistake. Yup, you. This session will focus on mistakes you’re making on email, website, Facebook, Twitter, and mobile and provide you with the better solution to these errors. Speaking we have Steve Adamis, Nate Anderson, Leanne Smity, Sam Stockdale and Marty Weintraub.

    Lisa Barone/ Overitin Social SEO Google Facebook Twitter- 10 readers -
  • Outsourcing Your Marketing Team

    And we are back from lunch and back in sessions. Was your lunch as delicious as ours? I hope so. Historically, it has been common practice to outsource development, bookkeeping, HR and much more for ecommerce companies, now witness the rise of outsourcing marketing so that you can focus on what is most important, your product.

    Lisa Barone/ Overitin Social- 9 readers -
  • The Death of Email Blasts

    Are you obsessed with email marketing? We’re a little email marketing obsessed at Overit. We just love it. That’s why I’m excited to check out this session about the death of email blasts! Can it be? Our speakers are Rob “Spider” Graham and Dave Hendricks. Our moderator is Bill McCloskey. Spider and Dave are going to speak in a point, counter-point method.

    Lisa Barone/ Overitin EMail- 11 readers -