Lisa Hoover Mcgreevy

  • 10 Must Dos When Distributing Your Press Release

    Press releases are a staple of the marketing industry. It’s hard to imagine a company announcing news or product launches without distributing at least one press release, if not several. But in the age of cluttered inboxes and instant gratification social platforms, do they still work? According to Hubspot researcher Dan Zarella, the short answer is yes.

    Lisa Hoover Mcgreevy/ Visual.lyin Content- 57 readers -
  • 5 Rules For Video Content Marketing In 2015

    Some things just belong together. Shoes and socks. Bees and honey. Peanut butter and jelly. Videos and advertising. Whether they’re instructional, informational, or simply for fun, videos are an important part of today’s marketing strategy. According to a recent report sponsored by Demand Metric and VidYard, almost 70 percent of marketers use video as part of their marketing ...

    Lisa Hoover Mcgreevy/ Visual.lyin Content Twitter- 29 readers -
  • Getting Started With Digital Asset Management

    Back when content marketing was just getting its sea legs, crafting a message for your website or blog was a simple affair. Write a couple of paragraphs, give it a great headline, and call it a day. Now creating good content requires a toolbox of digital paraphernalia like images, videos, slide-decks, infographics, animation, and music to go along with the written word.

    Lisa Hoover Mcgreevy/ 15 readers -
  • Four Steps To Creating A Killer User Experience

    When consumers do business with a company online, they want the total package: product information, reviews, purchasing ability, product and technical support, and a forum for talking with other customers. They want a full-blown user experience. A good user experience starts from the ground up. From choosing your content management system to long-term product support, the ke ...

    Lisa Hoover Mcgreevy/ Visual.lyin Social Content- 24 readers -
  • 5 Tips For Creating Effective Mobile Ads

    Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they’re actually receptive to them. A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers say mobile ads are “informative/helpful” and 70 percent have noticed mobile ads in the past 30 days.

    Lisa Hoover Mcgreevy/ Visual.lyin Social Mobile Content- 20 readers -