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Press releases are a staple of the marketing industry. It’s hard to imagine a company announcing news or product launches without distributing at least one press release, if not several. But in the age of cluttered inboxes and instant gratification social platforms, do they still work? According to Hubspot researcher Dan Zarella, the short answer is yes.
Content marketing trends change in the blink of an eye so what worked in 2011 isn’t necessarily effective today. Every year, marketers and social media professionals pull out the crystal ball and try to predict what trends we’ll see in the coming year. Many times they’re right but sometimes educated guesses fall short.
Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use ...
Despite a user base of nearly 300 million, Twitter announced plans recently to ramp up new account signups, along with a host of other offerings aimed at both individual and business customers. Reporting from Twitter’s first Analyst Day event in November, 2014, Mashable’s Seth Fiegerman said the company “plans to speed up its product development process to ease the onboarding ...
Some things just belong together. Shoes and socks. Bees and honey. Peanut butter and jelly. Videos and advertising. Whether they’re instructional, informational, or simply for fun, videos are an important part of today’s marketing strategy. According to a recent report sponsored by Demand Metric and VidYard, almost 70 percent of marketers use video as part of their marketing ...
Back when content marketing was just getting its sea legs, crafting a message for your website or blog was a simple affair. Write a couple of paragraphs, give it a great headline, and call it a day. Now creating good content requires a toolbox of digital paraphernalia like images, videos, slide-decks, infographics, animation, and music to go along with the written word.
When consumers do business with a company online, they want the total package: product information, reviews, purchasing ability, product and technical support, and a forum for talking with other customers. They want a full-blown user experience. A good user experience starts from the ground up. From choosing your content management system to long-term product support, the ke ...
Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they’re actually receptive to them. A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers say mobile ads are “informative/helpful” and 70 percent have noticed mobile ads in the past 30 days.
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Advancements in technology help people with no or low vision navigate the internet but it still has its challenges. Many companies strive to make their websites accessible to vision-impaired people but fail to pay the same attention to their advertising.
Marketing your brand across the myriad of popular social networks is like having a houseful of pets. They’re all wonderful but each personality requires slightly different care and feeding. Let’s take a look at some best practices for sharing content and building your audience across today’s most popular social media channels.
Quick. Would you rather wade through a 900-word explanation of a new concept or watch a 30-second video about it? If you said video, you’re not alone. According to the 2014 Online Video Production Survey Report recently released by communications firm Flimp Media, “81 percent of companies are producing video content for their website(s).
Millenials – the 18-36 year old demographic – are a top target for marketers, but impressing them with your product, content or brand messaging is no simple task. Especially if you’re still relying on traditional delivery methods like email marketing and display ads. According to analytics and research firm SDL’s latest global study, millenials favor social channels over email ...
Spend five minutes on social media and it becomes readily apparent that people love to tug at each other’s heartstrings. From videos of goats making human sounds to soldiers seeing their babies for the first time, we all love a heartwarming or simply hilarious story. Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand.
The 2014 FIFA World Cup kicks off next month and as soccer fans worldwide are busy following their teams and predicting the next World Champion, brands are even busier putting the finishing touches on their campaigns. The World Cup provides brands with a platform for exposure on a massive, worldwide scale: 32 nations participate and the sport boasts billions of fans, who will ...
Based on the traction Instagram is gaining among social media marketers and its ability to engage users these days, maybe it’s time to change the old adage to “A picture is worth 1,000 conversions.” In a recent study of how users interact with brands’ social media posts, Forrester Research found that when it comes to engagement, Instagram is far superior to any other social network.