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If you ask writer Matthew Stibbe how to effectively manage your writing team, he would likely suggest an infinite pizza budget and plenty of space for them to wander and mutter to themselves. You really need more than a cabinet full of teas and comfortable chairs to support a content marketing team composed of internal and external contributors.
If you build it, they will come, right? That might work for baseball games, but not websites. Admittedly, building a website is a little like constructing a baseball diamond in the middle of a cornfield. You have to be on the ball to get folks to set foot in your park. And once you do, they may wander around aimlessly for a while, become lifelong fans, or leave before you throw the first pitch.
IBM research reports that 77 percent of all businesses have a blog and yet 85 percent of those have five or fewer posts. That’s just sad. Your blog is the content destination of your brand voice and is central to lead generation and creating conversations with your audience. And yet when neglected—as it often is—the enterprise blog can turn into a hairy, scary monster.
Go on. Be honest. As a blogger, you have a love-hate relationship with social media. You love the idea of your content going viral and bringing thousands of new readers to your blog. But you hate the fact that this kind of social success is so hard to achieve in practice. Regardless, you always share your latest posts and ask others to do the same.
It’s fitting that we would meet up with content marketing maverick Barry Feldman just a few miles down the road from Folsom State Prison, where Johnny Cash made history for recording a live album and lifting a middle finger at the establishment. A resident of Folsom, Feldman has not only made a name for himself as the creative mind behind works of inspiration like Rock and Rol ...