Lisa Kasanicky

  • 8 Reasons Users Leave Your Website: Infographic

    If you build it, they will come, right? That might work for baseball games, but not websites. Admittedly, building a website is a little like constructing a baseball diamond in the middle of a cornfield. You have to be on the ball to get folks to set foot in your park. And once you do, they may wander around aimlessly for a while, become lifelong fans, or leave before you throw the first pitch.

    Lisa Kasanicky/ iAcquire- 12 readers -
  • R.I.P. Blog: A Frightening Tale

    IBM research reports that 77 percent of all businesses have a blog and yet 85 percent of those have five or fewer posts. That’s just sad. Your blog is the content destination of your brand voice and is central to lead generation and creating conversations with your audience. And yet when neglected—as it often is—the enterprise blog can turn into a hairy, scary monster.

    Lisa Kasanicky/ iAcquirein Blogging- 12 readers -
  • 7 Questions with Content Marketing Maverick Barry Feldman

    It’s fitting that we would meet up with content marketing maverick Barry Feldman just a few miles down the road from Folsom State Prison, where Johnny Cash made history for recording a live album and lifting a middle finger at the establishment. A resident of Folsom, Feldman has not only made a name for himself as the creative mind behind works of inspiration like Rock and Rol ...

    Lisa Kasanicky/ iAcquirein Content- 29 readers -