Lisa Lacy

  • 9 Ways to Lower Your Facebook Ad Costs

    Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. Average cost per action on Facebook However, Dan Rohsler, social account manager at digital ...

    Lisa Lacy/ WordStream- 13 readers -
  • 13 Super-Effective Ways to Use Behavioral Segmentation

    Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavioral targeting are taking on many forms.

    Lisa Lacy/ WordStreamin Social EMail- 13 readers -
  • 10 Ways to Boost Facebook Engagement Without Ads

    20 July 2016 BY Lisa Lacy Facebook’s latest algorithm change enhances the user experience by emphasizing content from family and friends at the detriment of brands and marketers while also conveniently giving the social giant an excuse to solicit paid advertising. It’s hardly an update that sent shockwaves through the marketing community, but it will nevertheless impact b ...

    Lisa Lacy/ State of Digitalin Social Content Facebook- 21 readers -
  • 12 Tips for Executing a Successful Rebrand

    22 June 2016 BY Lisa Lacy Rebrands can make big headlines and offer brands fresh starts, such as the case of Budweiser with America and Tribune and tronc. But they also come at the expense of brand and search equity – and, like marriage, perhaps, can only be done so many times. Here’s a look at when it makes sense to rebrand – and how to successfully pull it off.

    Lisa Lacy/ State of Digital- 19 readers -