Lisa Lacy

  • 10 Ways to Boost Facebook Engagement Without Ads

    20 July 2016 BY Lisa Lacy Facebook’s latest algorithm change enhances the user experience by emphasizing content from family and friends at the detriment of brands and marketers while also conveniently giving the social giant an excuse to solicit paid advertising. It’s hardly an update that sent shockwaves through the marketing community, but it will nevertheless impact b ...

    Lisa Lacy/ State of Digitalin Social Content Facebook- 21 readers -
  • 12 Tips for Executing a Successful Rebrand

    22 June 2016 BY Lisa Lacy Rebrands can make big headlines and offer brands fresh starts, such as the case of Budweiser with America and Tribune and tronc. But they also come at the expense of brand and search equity – and, like marriage, perhaps, can only be done so many times. Here’s a look at when it makes sense to rebrand – and how to successfully pull it off.

    Lisa Lacy/ State of Digital- 17 readers -
  • Apple Watch Opens New Doors in Local Search

    The advent of Apple Watch means consumers will soon have a new wearable gadget at their disposal -- and it's one that could have a profound impact on local search, as well as geo-targeting and offers like mobile coupons. That's in part because Apple Watch will likely increase the number and frequency of hyper-local searches, making it even more important for businesses to en ...

    Lisa Lacy/ Search Engine Watchin SEO Google- 26 readers -
  • Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids and Counting on September 10 yielded the news box in the search results with a link to headlines and news, as seen below. Indeed, SEW replicated the results with searches for Duggar on September 11.

    Lisa Lacy/ Search Engine Watchin SEO Google- 14 readers -