lisa murton beets

  • 5 Research Insights to Drive Your Content Marketing

    Now in its seventh year, the Content Marketing Institute/MarketingProfs annual survey of content marketers has evolved with the times. In 2010, content marketing was little more than a buzzword. Most marketers dabbling in the approach were curious about the tactics (e.g., blogging, webinars, events) their peers were using and how well those tactics were working.

    Content Marketing Institutein Content- 19 readers -
  • Use of Interactive Content on the Rise [Research]

    Do you use interactive content to influence the buyer’s journey? Fifty-three percent of content marketers we recently surveyed said they do. And what do you think is their top reason for doing so? You may suspect that it’s engagement (I know I did). I was pleasantly surprised, however, to see that educating the audience was the No. 1 reason (75%) for using interactive content.

    Content Marketing Institute- 19 readers -