lisa picarille

  • Let’s Meet at ASE15

    The Performance Marketing Association is getting all revved up about Affiliate Summit East in New York City, taking place August 2-4, 2012. That’s just a little over a week away and the excitement of networking, learning new things from sessions and panels, and of course, eating food from NYC street vendors, is building to a fever pitch.

    The PMA- 5 readers -
  • PMA Shout Out: LinkConnector

    LinkConnector, PMA Industry Champion Tara McCommons, Vice President of Sales and Marketing at LinkConnector PMA: Board of Directors, Head of Membership Committee, former member of the Publisher Recruitment Council Choots Humphries, Co-Preisdent at LinkConnector PMA: Chair Industry Advancement Council As an industry Champion Member of the Performance Marketing Association, LinkConnector ha.

    The PMA- 4 readers -
  • Top 10 Reasons You Haven’t Joined a PMA Council

    We know that the Performance Marketing space is in a constant and rapid state of evolutionary growth. We also understand that you’re busy keeping up with the changes and driving to make the most of your business success. There are so many great reasons to join one of the five PMA Councils, but here are also a lot of excuses. Here are the Top 10 Reasons You Haven’t Joined a Council: 10.

    The PMAin Affiliate- 1 readers -
  • Yes, You Do “Heart” Performance Marketing

    February, the month of hearts, flower and love, has passed but the love remains. The PMA’s “I Heart Performance Marketing” campaign asked PMA Members and those in the industry to tell us why they love working in this continually growing space. We received a variety of very enthusiastic responses. Here are just a few: I love performance marketing.

    The PMAin Affiliate- 1 readers -
  • Pinterest Bans Affiliate Links

    Pinterest is readying monetization plans for its popular social sharing site and earlier this month pulled the plug on affiliates warning that the service will “automatically remove all affiliate links, redirects and trackers on Pins.” A History of Changes to Affiliate Links This isn’t the first time Pinterest has attempted to stop affiliate links, but the company has never issued a total ban.

    The PMAin Affiliate Social- 3 readers -
  • PMA Industry Report

    Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric. The discussion centers on PMA Publisher Recruitment Council and goes in-depth on the cou ...

    The PMA- 4 readers -
  • PMA CEO & Founder Event at ASW15

    The Performance Marketing Association is once again holding its CEO & Founders Cocktail Hour at Affiliate Summit West 15 in Las Vegas. This event is intended for founders, CEOs,and senior leadership of performance marketing organizations and provides an amazing opportunity to network with some of the most influential names in the industry.

    The PMAin Affiliate- 10 readers -
  • PMA Industry Report

    We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of and Secretary for the Performance Marketing Association’s Board ( of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member.

    The PMAin Social- 3 readers -