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Lately I've been hearing some horror stories related to PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser. To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Campaign Budgets This sets a total maximum dollar amount for all keywords for the amount t ...
Halloween Online Marketing Stats & Shopping Trends September 10, 2015 by Lisa Raehsler Leave a Comment Halloween can be the kick-off to the holiday shopping season and Bing Ads has released data about Halloween shopping trends: Halloween Insights, Tricks And Treats For Digital Marketers. Shoppers tend to begin early or late, but Bing Ads found the majority starts early.
Bing Ads serve as a valuable PPC channel for getting advertisers' paid search ads promoted to an audience of more than 167 million unique searchers per month. The first impression to the searcher is the text ad they see in the search results. Therefore, it's critical to use all resources to capture attention. Ad extensions provide extra information to the standard PPC ad.
AdWords Newest Ad Extension Announced: Structured Snippets September 1, 2015 by Lisa Raehsler Leave a Comment Google AdWords is rolling out structured snippet extensions as an option to the dynamic ad extension released easier this year. The original ad extension was dynamic and automatically generated.
Just in time for the holiday advertising ramp up, Google announced automated extensions for Shopping campaigns in Adwords, officially known as Product Listing Ads. Automated extensions will be replacing promotional texts in PLAs. Promotional text was used to include additional ad copy in a PLA. These promotional texts are entered into Adwords manually.
Google has upgraded their Dynamic Search Ads (DSA), a product which AdWords first released in beta in October 2011. DSA uses Google’s organic web crawlers to match search queries with website content to automatically generate an ad headline and landing page. This helps to showcase deep content as well lessen PPC management on inventory that maybe be frequently turning-over.
Google AdWords has quietly launched a new display tab in Adwords. It now has an additional section called “Summary” which features user-friendly and interactive graphs. It contains a snapshot overview that is represented on the graph below it. Clicking on another performance data points changes the data in that graph and all of the charts.
Bing recently released data giving advertisers their first glimpse at the Bing Ads audience by demographics and verticals, across 6.2 billion monthly searches on Bing Ads. Compiled by comScore, the data includes the total Bing Ads audience, as well as eight different verticals: automotive, education, finance, health, retail, technology, telecommunications, and travel.
Staying ahead of the competition can be challenging in certain industries, but in pay-per-click (PPC) advertising there are tools that can help to drive strategy, bidding, and ad messaging. Auction Insights Within both Google AdWords and Bing Ads, advertisers have access to "Auction Insights" reporting.
Google announced on G+ they will no longer support older versions of Adwords Editor. This applies to anyone still using version 10.6 or older of the popular Editor. Last December Google built the editor tool from the ground up and released Adwords Editor 11.0 to replace the older 10.0 version. However, some users haven’t upgraded to the 11.
Micro-Moments: Google on the New Consumer Behavior June 15, 2015 by Lisa Raehsler Leave a Comment This Spring Google introduced the concept of “micro-moments” to explain the new consumer behavior and how businesses can capture these moments. Micro-moments are the new “I want to know”, “I want to go”, “I want to buy” moments.
Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis June 9, 2015 by Lisa Raehsler Leave a Comment Google recently announced a feature enhancement in the Keyword Planner in Adwords, and it looks like it has finally rolled out to most accounts. The Keyword Planner will now allow advertisers to compare impression share with competitor domains and the top ...
With the Adwords Editor 11.0 release came many new bells and whistles for PPC Managers to be more effective at managing Adwords. Now full support for labels has been rolled out in Adwords editor. PPC managers can easily create, remove and edit labels. Until now, Adwords labels were managed in the web interface, in the labels drop down.
Bing Ads is improving reporting functionality in the ad platform and plan to release multiple phases over the next 12+ months. The first of which will occur in the second quarter of this year. The new Inline Reporting functionality will allow report integration into the campaign management process. Currently, reports are found in a tab that creates a separate workspace.
No Banner Ads? No Problem: 3 AdWords Image Ad Tools January 29, 2015 by Lisa Raehsler Leave a Comment In my last post I outlined three tips for targeting on GDN that some advertisers many not know about. Not only is targeting essential in getting results, the creative plays a critical part in overall performance.
In my recent post on SEW, "5 AdWords Optimization Checkpoints You May Be Missing," I mentioned negative keywords as a critical checkpoint since they are not very visible in the AdWords interface. In fact, they are sometimes forgotten about. Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overal ...
3 Adwords Display Network Power Targeting Tips You Should Know About January 19, 2015 by Lisa Raehsler Leave a Comment The Google Display Network has come a long way in the past few years to become more sophisticated and easier to plan and implement for advertisers. In fact, the advanced options have multiplied in the past year to the point where advertisers may not know a ...
Google recently published a blogpost with the top trending toys, devices, and apparel searches on Google. It’s critical for advertisers to optimize ads to key holiday retail dates, especially for very popular, trending keyword searches. So I selected five keyword terms from Google’s list and searched for them on Black Friday to find out how they measured up.
It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation. Here are a few AdWords optimization checkpoints you should revisit: Advertising Goals Do you know what conversions you are measuri ...