Lisa Raehsler

  • Paid Search Budgeting Tips: Avoiding Budget Horror Stories

    Lately I've been hearing some horror stories related to PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser. To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Campaign Budgets This sets a total maximum dollar amount for all keywords for the amount t ...

    Lisa Raehsler/ Search Engine Watchin Paid Search- 17 readers -
  • Halloween Online Marketing Stats & Shopping Trends

    Halloween Online Marketing Stats & Shopping Trends September 10, 2015 by Lisa Raehsler Leave a Comment Halloween can be the kick-off to the holiday shopping season and Bing Ads has released data about Halloween shopping trends: Halloween Insights, Tricks And Treats For Digital Marketers. Shoppers tend to begin early or late, but Bing Ads found the majority starts early.

    Lisa Raehsler/ The SEM Postin Paid Search SEO- 17 readers -
  • Bing Ads Releases New Ad Extensions

    Bing Ads serve as a valuable PPC channel for getting advertisers' paid search ads promoted to an audience of more than 167 million unique searchers per month. The first impression to the searcher is the text ad they see in the search results. Therefore, it's critical to use all resources to capture attention. Ad extensions provide extra information to the standard PPC ad.

    Lisa Raehsler/ Search Engine Watchin Paid Search- 13 readers -
  • Bing Data Reveals Purchase-Powerful Audience

    Bing recently released data giving advertisers their first glimpse at the Bing Ads audience by demographics and verticals, across 6.2 billion monthly searches on Bing Ads. Compiled by comScore, the data includes the total Bing Ads audience, as well as eight different verticals: automotive, education, finance, health, retail, technology, telecommunications, and travel.

    Lisa Raehsler/ Search Engine Watch- 16 readers -
  • Micro-Moments: Google on the New Consumer Behavior

    Micro-Moments: Google on the New Consumer Behavior June 15, 2015 by Lisa Raehsler Leave a Comment This Spring Google introduced the concept of “micro-moments” to explain the new consumer behavior and how businesses can capture these moments. Micro-moments are the new “I want to know”, “I want to go”, “I want to buy” moments.

    Lisa Raehsler/ The SEM Postin SEO Google- 22 readers -
  • Bings Ads Streamling How Advertisers Access Data With InLine Reporting

    Bing Ads is improving reporting functionality in the ad platform and plan to release multiple phases over the next 12+ months. The first of which will occur in the second quarter of this year. The new Inline Reporting functionality will allow report integration into the campaign management process. Currently, reports are found in a tab that creates a separate workspace.

    Lisa Raehsler/ The SEM Postin How To's- 18 readers -
  • Negative Keywords Geek Out: Proactive and Reactive Approach

    In my recent post on SEW, "5 AdWords Optimization Checkpoints You May Be Missing," I mentioned negative keywords as a critical checkpoint since they are not very visible in the AdWords interface. In fact, they are sometimes forgotten about. Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overal ...

    Lisa Raehsler/ Search Engine Watch- 8 readers -
  • Black Friday PPC Ads Did Not Break the Internet

    Google recently published a blogpost with the top trending toys, devices, and apparel searches on Google. It’s critical for advertisers to optimize ads to key holiday retail dates, especially for very popular, trending keyword searches. So I selected five keyword terms from Google’s list and searched for them on Black Friday to find out how they measured up.

    Lisa Raehsler/ Search Engine Watch- 2 readers -
  • 5 AdWords Optimization Checkpoints You May Be Missing

    It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation. Here are a few AdWords optimization checkpoints you should revisit: Advertising Goals Do you know what conversions you are measuri ...

    Lisa Raehsler/ Search Engine Watchin Paid Search- 6 readers -