lisa williams

  • For Dana Lookadoo

    Estimated reading time: 4 minutes, 43 seconds Dana Lookadoo was the definition of pull. In a world of push, where everyone has an agenda and multiple platforms in which to push their message, Dana beautifully owned the art of pull. That pull was so strong that in her passing many people; her family, her friends, her colleagues, her acquaintances are all learning that the ...

    State of Digitalin Social- 14 readers -
  • Defining Digital Marketing

    In the game show Jeopardy, the answers are given first then contestants provide the questions. Digital marketing can be like that. Often times we provide the answer before we know the question. For example, if the answer is “Facebook”, the question can sometimes be incorrectly expressed as, “What channel can I use to share lots of unplanned content and off-brand messaging t ...

    State of Digitalin Paid Search Display EMail- 28 readers -
  • 6 Ways Brands Can Engage Social Communities & Causes

    6 Ways Brands Can Engage Social Communities & Causes Brand marketing and cause marketing may often have different priorities, first and foremost the objectives of for-profit and not-for-profit. They also have many similarities, the most important being engaging community. Since the inception of social platforms, how brands become and stay successful includes customer in ...

    State of Digitalin Social- 16 readers -
  • 6 Post-Mobilegeddon Conversion Strategies

    As the Mobilegeddon dust clears, it’s time to refocus now, not just on being mobile-ready or mobile-friendly but on the elusive mobile conversion. How do we go about providing an experience on mobile that is a seamless part of the customer journey? Here are 6 Mobile Conversion Strategies: 1) Start with a Mobile-Only Experience Customers are becoming less patient with the ...

    State of Digital- 3 readers -
  • Craft, Customers & Critics: Investing in Discovery

    Craft, Customers & Critics: Investing in Discovery What NASA and Proctor & Gamble Can Teach Us About the Power of Discovery Why Invest in Discovery? Harvard Psychologist Dan Gilbert shares that one of our biggest flaws as human beings is that we underestimate the odds of our future pains and overestimate the value of our present pleasures.

    State of Digital- 14 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    Instagram is an underutilised and high engagement-to-conversion channel for brands. Here are . 1. Content Strategy First, Channel Second for the Integration Win One of digital marketers biggest obstacles to overcome is executing in single channels in isolation. Great brands will continue to create their communications and content strategies first, then decide which channels ...

    State of Digitalin Social EMail- 22 readers -