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You might be excited to see that you’re ranking number one for a search phrase you’ve entered into Google. Or your go-to SEO person you just hired has started to report that you’re number one for certain phrases. Before you start celebrating… Let me encourage you to ask – Are my Google Rankings real? Watch the vide ...
Do you do keyword research for your site? You know, the kind that’s based off of some good old fashioned customer research? If you do, you might use one of the most used go-to “free” tools – the Google Keyword Planner (formerly the Keyword Research Tool). But you may have noticed that it’s currently hidden behind an Adwords login.
You know I love Google Analytics. And I desperately want you to install it on your website if you haven’t already. When you have Google Analytics working for your biz, every piece of your marketing puzzle is able to be the most efficient ROI machine it can possibly be for your biz. Unicorns dance, free chocolate is abundant, and rainbows come out of your keyboard.
Apologies to web guys and gals everywhere BUT… Your web developer shouldn’t handle your Web Analytics. AKA your Google Analytics. Hear me out – Often when I talk with a potential client or just someone who would be a good fit while out and about in the world, the subject of Google Analytics comes up.
You are not the CEO of your business Or at least you don’t act like one. I know you own your own business but I don’t think you’re the CEO you think you are. When you think of a typical CEO workload do you think of… creating graphics to share on social media? researching hashtags? reading blog posts about how snapchat works? scheduling tweets? My guess is you don’t.
Truth time. Traffic is not the only benefit of SEO. I know you might think that’s the whole point but there’s more. When you do SEO the right way, you get this. But you also get: An easier, better business. What do I mean by easier? Well I mean that you’re not hustling after every lead. They come to you.
…soooooo many of my clients come to me complaining of the lack of traffic they’re getting to their websites. Which doesn’t make sense because they spend upwards of 5 hours a day on social media so that should equal more traffic right? WRONG. Ugh, I hate to say it because I know it feels like the thing you “should” be doing and everyone’s always telling you that you better ju ...
Are you on Instagram? I’ve recently started to dig it over there – but I find it harder than other platforms to “discover” people in the small business space who I want to follow. Because those #smallbiz or #entrepreneur tags are flooded with all sorts of spam & stolen images! So over the past year I’ve done my own digging and exploring.
One of the biggest things between you and getting more website traffic? It’s not that you don’t understand SEO (even if you don’t). It’s not that you don’t have a budget for Facebook Ads (even if you don’t). It’s not even that you website “just isn’t quite right yet” (even if you think it isn’t). It’s your fear. What? Yes. your fear. Your big fear of putting yourself out there.
One of the most asked questions I get when working with Google Analytics clients is *why* don’t the numbers they see inside Google Analytics match up with the numbers they’re seeing elsewhere. Whether that’s SquareSpace Metrics, or Jetpack Stats, or Shopify Traffic Stats, or …. The answer is the same. The truth is – no two traffic measuring tools are ever going to tell you the same numbers.
Happy New Year! With the new year, comes new plans. New dreams of business growth and what will DEFINITELY work for you this year. I hate to break it to you – but your 2016 plans are setup to fail. Unless you’re doing this one critical piece of planning that is. What’s that? Why, checking in with one of my favorite tools, of course.
When it comes to business building, sometimes it can be slow going. You can put hours, days, months into it and feel like you’re not seeing the traction you *should* be seeing by now. Especially when you see “success” after success story in the blogosphere, you can feel like everyone’s getting there faster than you. So you put more hours, more days, more months into it.
Are you a photographer? Does part of the money you make each year come from selling holiday cards to clients? Or would you like it to be? The trick to doubling, tripling or simply increasing your revenue from holiday cards is all about timing. Exactly when do you start to pitch clients on holiday cards? How do you know when the right time is? If you say December…. you’d be way too late.
Is there such a thing as too soon for SEO? If you’ve heard anything about getting started with SEO, you probably know that it can take some time. Both to figure out how to make it work for your small business but also for its effects to start to show up in your website stats and for your bottom line. So…. should you get started right away? To get a head start? Not so fast.
If you’re going “whaaaaa?” at the sound of that headline, don’t worry – let me explain: Spam in Google Analytics has always been a small percentage of what’s going on in your account – and for most of my clients, it’s been so small that it’s not even worth worrying about. However, sometime around the end of April / beginning of May – I’ve seen spam in Google Analytics EXPLODE ...
But really. Ever wonder how long SEO (search engine optimization) is supposed to take for your website? Just how many small business (wo)man hours are you supposed to log before you get to see some results? In the video below, I walk through this exact question as well as 3 different things to consider when it comes to the truth a ...
Can’t live with ‘em, can’t live without ‘em. Am I right? Of course I’m right! I know you know you should be surveying your audience on a regular basis but let me ask you… Are you actually doing it? If you are – awesome! (though – keep reading – because you might just be making a few costly errors in the way your survey is structured) If you aren’t – I’m going to make it super easy for you.
One of the MOST asked questions I get goes something like this: Okay, SEO. I get that it’s important. But where I do even begin?? I get it. SEO aka Search Engine Optimization can be a bit overwhelming with all the moving parts. Title tags? Creating links to your site? Writing content? Keyword research? Alt tags? Oy.
It’s been awhile since I’ve brought someone else in here to share their traffic story, so I thought I’d sit down with Theresa Reed to share hers with you. Theresa Reed is probably better known as “The Tarot Lady” is an intuitive Tarot reader, teacher, mentor and yogi on a mission to take Tarot from hippie to hip.
List building is a topic every online entrepreneur dives into sooner or later. The power is in your list. If you don’t have a list, you don’t have a business. You need to grow your list to X amount before your business will really take off… Any of those sound familiar? I thought so. So, tell me – how’s your list building going? Do you have one started yet? Is it going sloooo ...