Liz Lockard

  • Google Rankings: Are Yours Real?

    You might be excited to see that you’re ranking number one for a search phrase you’ve entered into Google. Or your go-to SEO person you just hired has started to report that you’re number one for certain phrases. Before you start celebrating… Let me encourage you to ask – Are my Google Rankings real? Watch the vide ...

    Liz Lockard/ Liz Lockard Marketing Consultingin SEO Google- 11 readers -
  • Google Analytics Accuracy: Is Your Data Lying To You?

    You know I love Google Analytics. And I desperately want you to install it on your website if you haven’t already. When you have Google Analytics working for your biz, every piece of your marketing puzzle is able to be the most efficient ROI machine it can possibly be for your biz. Unicorns dance, free chocolate is abundant, and rainbows come out of your keyboard.

    Liz Lockard/ Liz Lockard Marketing Consultingin Google- 14 readers -
  • Stop Pretending You’re the CEO

    You are not the CEO of your business Or at least you don’t act like one. I know you own your own business but I don’t think you’re the CEO you think you are. When you think of a typical CEO workload do you think of… creating graphics to share on social media? researching hashtags? reading blog posts about how snapchat works? scheduling tweets? My guess is you don’t.

    Liz Lockard/ Liz Lockard Marketing Consultingin SEO- 10 readers -
  • Snapchat Is A Waste Of Your Time. Here’s Why.

    …soooooo many of my clients come to me complaining of the lack of traffic they’re getting to their websites. Which doesn’t make sense because they spend upwards of 5 hours a day on social media so that should equal more traffic right? WRONG. Ugh, I hate to say it because I know it feels like the thing you “should” be doing and everyone’s always telling you that you better ju ...

    Liz Lockard/ Liz Lockard Marketing Consultingin SEO- 12 readers -
  • The Biggest Reason Your Website Isn’t Getting Traffic

    One of the biggest things between you and getting more website traffic? It’s not that you don’t understand SEO (even if you don’t). It’s not that you don’t have a budget for Facebook Ads (even if you don’t). It’s not even that you website “just isn’t quite right yet” (even if you think it isn’t). It’s your fear. What? Yes. your fear. Your big fear of putting yourself out there.

    Liz Lockard/ Liz Lockard Marketing Consultingin SEO- 14 readers -
  • Google Analytics Spam: How to Stop It In Its Tracks

    If you’re going “whaaaaa?” at the sound of that headline, don’t worry – let me explain: Spam in Google Analytics has always been a small percentage of what’s going on in your account – and for most of my clients, it’s been so small that it’s not even worth worrying about. However, sometime around the end of April / beginning of May – I’ve seen spam in Google Analytics EXPLODE ...

    Liz Lockard/ Liz Lockard Marketing Consultingin Google How To's- 24 readers -
  • How Long Does SEO Take?

    But really. Ever wonder how long SEO (search engine optimization) is supposed to take for your website? Just how many small business (wo)man hours are you supposed to log before you get to see some results? In the video below, I walk through this exact question as well as 3 different things to consider when it comes to the truth a ...

    Liz Lockard/ Liz Lockard Marketing Consultingin SEO How To's- 14 readers -