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You might be excited to see that you’re ranking number one for a search phrase you’ve entered into Google. Or your go-to SEO person you just hired has started to report that you’re number one for certain phrases. Before you start celebrating… Let me encourage you to ask – Are my Google Rankings real? Watch the vide ...
Do you do keyword research for your site? You know, the kind that’s based off of some good old fashioned customer research? If you do, you might use one of the most used go-to “free” tools – the Google Keyword Planner (formerly the Keyword Research Tool). But you may have noticed that it’s currently hidden behind an Adwords login.
You know I love Google Analytics. And I desperately want you to install it on your website if you haven’t already. When you have Google Analytics working for your biz, every piece of your marketing puzzle is able to be the most efficient ROI machine it can possibly be for your biz. Unicorns dance, free chocolate is abundant, and rainbows come out of your keyboard.
Apologies to web guys and gals everywhere BUT… Your web developer shouldn’t handle your Web Analytics. AKA your Google Analytics. Hear me out – Often when I talk with a potential client or just someone who would be a good fit while out and about in the world, the subject of Google Analytics comes up.
You are not the CEO of your business Or at least you don’t act like one. I know you own your own business but I don’t think you’re the CEO you think you are. When you think of a typical CEO workload do you think of… creating graphics to share on social media? researching hashtags? reading blog posts about how snapchat works? scheduling tweets? My guess is you don’t.
Truth time. Traffic is not the only benefit of SEO. I know you might think that’s the whole point but there’s more. When you do SEO the right way, you get this. But you also get: An easier, better business. What do I mean by easier? Well I mean that you’re not hustling after every lead. They come to you.
…soooooo many of my clients come to me complaining of the lack of traffic they’re getting to their websites. Which doesn’t make sense because they spend upwards of 5 hours a day on social media so that should equal more traffic right? WRONG. Ugh, I hate to say it because I know it feels like the thing you “should” be doing and everyone’s always telling you that you better ju ...
Are you on Instagram? I’ve recently started to dig it over there – but I find it harder than other platforms to “discover” people in the small business space who I want to follow. Because those #smallbiz or #entrepreneur tags are flooded with all sorts of spam & stolen images! So over the past year I’ve done my own digging and exploring.
One of the biggest things between you and getting more website traffic? It’s not that you don’t understand SEO (even if you don’t). It’s not that you don’t have a budget for Facebook Ads (even if you don’t). It’s not even that you website “just isn’t quite right yet” (even if you think it isn’t). It’s your fear. What? Yes. your fear. Your big fear of putting yourself out there.
One of the most asked questions I get when working with Google Analytics clients is *why* don’t the numbers they see inside Google Analytics match up with the numbers they’re seeing elsewhere. Whether that’s SquareSpace Metrics, or Jetpack Stats, or Shopify Traffic Stats, or …. The answer is the same. The truth is – no two traffic measuring tools are ever going to tell you the same numbers.
Happy New Year! With the new year, comes new plans. New dreams of business growth and what will DEFINITELY work for you this year. I hate to break it to you – but your 2016 plans are setup to fail. Unless you’re doing this one critical piece of planning that is. What’s that? Why, checking in with one of my favorite tools, of course.