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Producing great content can take a lot of work from everyone involved. From having the right talent on hand to communicating well throughout the process, there are a lot of things to get right. And in order to get the final creative you really want, giving effective feedback is crucial. According to an ANA survey, agencies and their clients are less than satisfied with how t ...
Lizetta Staplefoote published on June 24, 2015 in Content Marketing Yesterday, Snapchat, WPP, and The Daily Mail announced a unique content marketing partnership. Aptly named Truffle Pig for the specially bred pigs famous for sniffing out highly valued truffles deep underground, the union joins the world’s biggest names in marketing, content and community to give busines ...
Lizetta Staplefoote published on June 9, 2015 in Content Marketing Yesterday, Apple announced its aptly named revamp of the vilified Newsstand app, Apple News. While it presents a better experience for users and publishers than the Newsstand app, it may not be the panacea marketers are looking for.
Lizetta Staplefoote published on May 22, 2015 in Content Marketing The ideal content team should include the following roles to drive success and avoid forcing writers to be analysts or project mangers to become editors. Are these roles represented on your team? Mastermind To create the blueprint, you’ll need a strategic thinker to set content direction.
Lizetta Staplefoote published on May 18, 2015 in Content Marketing Spray and pray is not an email nurture campaign strategy. Yet, many businesses embark on nurture campaigns with the wrong messaging, dirty lists and no real strategy, resulting in lost time and money, poor results and possibly losing existing and potential customers due to over-messaging.
With news outlets like Forbes, The Washington Post, and even the New York Times welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between “real journalism” and straight advertising. To start, it’s important to understand the differences between sponsored content and native advertisi ...
Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce positioning similar to the way marketing content is used today. In their ability to endure and engage, there are lessons in these iconic advertising characters that you can use to enhance your content marketing strategy.
LinkedIn is making a billion-dollar bet on content. Though you may not be aiming to make a billion on your content, you can learn a few things from the focus of LinkedIn’s recently leaked strategy document. In the document, LinkedIn sets its sights on the $50 billion B2B marketing solutions segment by building the ultimate marketing platform that does everything except create content for you.
Social media serves as an ideal platform for visual content – when meticulously executed. Before you jump in to or as you’re revamping your strategy, consider your social media activities in these four pieces: Platform – Start with legwork on the demographics of social networks. Much of this data is publicly available or easily attained by request.
6 in 10 social media updates are images. 3 in 10 updates are videos. Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content. Some points to consider as you plan visual content for social media: Don’t think mobile, be mobile.
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers. Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness do ...