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In this episode of the Cracking the Code of ć series, Lon Safko talks about best practices for marketing automation. Before you jump into the latest episode, perhaps you’ll want to take a look at some of our previous ones. Check out these links below. Part 1: What is marketing automation? Part 2: Who is marketing automation for? Part 3: What are marketing automation workfl ...
In this episode of the Cracking the Code of Marketing Automation series, Lon Safko talks about drip campaigns, simple and complex workflows, and why 1.54 seconds or 5 seconds rule is important to capture your reader’s attention. Before you jump into the latest episode, perhaps you’ll want to take a look at some of our previous ones. Check out these links below.
What is email marketing automation and who is it for? What are the legal requirements if you want to run an email marketing campaign? Our recent webinar guest, Lon Safko, gave us his answers and provided actionable tips on how to automate your communication, and sell more online. Why you need an Email Service Provider (ESP) Email, the original social media, can be a very effe ...
We’ve talked about drip campaigns, email deliverability, and some other things related to marketing automation. Now it’s the time to discuss how well does it integrate with other online marketing channels. Does it compete with them? Do they reinforce each other? You’re about to find out. Before you jump into the video recording, perhaps you’ll want to refresh your memory and ...
In this podcast installment, Lon Safko talks about email deliverability, testing, and spam. If you’re struggling to get your messages through, this episode of Cracking the Code of Marketing Automation should make its way on to your playlist right away. You can watch the video or follow the transcript below.
In this episode of the Cracking the Code of Marketing Automation podcast, Lon Safko talks about marketing automation workflows and why they’re not as scary as they might sound at first. You’ll also learn how Lon applies the 140-character Twitter limit across all his marketing platforms. Check out this video or follow the transcript below.
Last week Lon Safko, an expert in Online Marketing and Social Media, explained what marketing automation is and why it’s important. This week Lon explains what the original social medium is, who could benefit most of marketing automation, and gives some words of advice to those who haven’t tried it yet.
What is marketing automation? Who is it for? How can one use it? These are some of the topics we’ve talked about during our Cracking the Code of Marketing Automation podcast with Lon Safko. Lon Safko, an expert in Online Marketing and Social Media, decided to share some of his thoughts on the most important questions marketers ask themselves, when starting off with marketing automation.