Loni Stark

  • How analytics data should fuel creativity

    We’ve all been hearing that the quality of the customer’s experience is now what determines the success of a brand’s efforts. But, did you know that it is predicted that by 2020, 85 percent of a customer’s relationship with a brand will lack any human interaction? If that proves true, then dynamic and personalized digital interactions will be more important than ever.

    Loni Stark/ Marketing Landin How To's- 37 readers -