Loren Baker

  • 5 Retargeting Ad Platforms You Need To Explore Today

    A lot of folks don’t know this, but before getting heavily into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search results in the late 90’s and then was one of the first advertisers to try Goto.com, Google AdSense, and even retargeting and behavioral targeting in the Yahoo network (which was ver ...

    Loren Baker/ Search Engine Journal- 17 readers -
  • 10 Tips in Link Building and Content Marketing

    For many in the SEO profession, the hardest part of optimizing sites for search isn’t the technical aspects of code – it’s the ongoing struggle to consistently obtain relevant, authoritative links. Sure, it may be tempting to take shortcuts, but SEO professionals who see the big picture have the opportunity to combine a mix of art and science to get great links the natural way.

    Loren Baker/ Search Engine Journalin SEO Content- 7 readers -
  • Unveiling the Agenda For #SEJSummit Santa Monica

    Our inaugural one-day conference will be held at the JW Marriott Le Merigot in Santa Monica on Tuesday, February 24, 2015. You’ll notice that, compared to other conferences, the sessions are shorter than what you may be used to. We’re avoiding information overload by keeping the sessions moving at an optimal pace. SEJ Summit contains no pitches, no product demos, and no sponsored content.

    Loren Baker/ Search Engine Journalin SEO- 6 readers -
  • Save the Date for SEJ Summit Santa Monica: February 24, 2015

    I’m thrilled to announce the date and venue for our first event in the conference series SEJ Summit: 3 Takeaways, presented by Searchmetrics. The inaugural one-day conference for enterprise marketers will be held at the JW Marriott Le Merigot in Santa Monica on Tuesday, February 24, 2015. As founder of SEJ, and a two-year resident of the LA area, this is a milestone that I ...

    Loren Baker/ Search Engine Journalin SEO- 7 readers -