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No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of outcomes based on customer data and historical context, predictive analytics are about as magical as you’d expect a crystal ball to be: not perfect, sometimes murky, but more accurate than not.
Creative professionals love to innovate and ideate. However, it can be a challenge to bring the same drive to project management. In order to balance the creative and business sides of a company, creatives need to keep the sales funnel moving and projects on track to meet deadlines — which tends to be easier said than done.
It’s no secret that it’s more expensive to try to attract new customers than it is to retain the ones you already have. This can vary among industries, but investing in new customer outreach is anywhere from five to 25 times more expensive than keeping your current customer base, according to Harvard Business Review.
We don’t do much these days without the help of technology. Even the office coffee machine has some kind of software in it. Our reliance on marketing technology to manage customer relationships, organize our days and handle everything in between means we need software that is both reliable and powerful.
Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of the Internet of Things (IoT). Data derived from Web-connected devices can change the way companies operate and serve their customers. Much can be learned from the ability to monitor the health and utilization of a product a customer buys.
Throughout history, the customer has been on the receiving end of a sales pitch. While businesses today aren’t necessarily hawking their wares on the streets, their marketing messages still make a lot of noise. In this, it seems consumers have evolved more quickly than the businesses they buy from.