loretta jones

  • Take your customers off mute: 3 tips for customer feedback

    Customer feedback is important. Period. It’s useful for everything from employee training to product improvements to marketing. There’s no denying its value. But mobilizing customer feedback is still a challenge for businesses — not just how to collect it, but also how to use it. While Gartner Research says more than 95 percent of organizations measure customer feedback in s ...

    Marketing Land- 12 readers -
  • Forget big data: Why thinking small can help marketers see the future

    No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of outcomes based on customer data and historical context, predictive analytics are about as magical as you’d expect a crystal ball to be: not perfect, sometimes murky, but more accurate than not.

    Marketing Land- 12 readers -
  • How CRM brings control and collaboration to advertising & media agencies

    Creative professionals love to innovate and ideate. However, it can be a challenge to bring the same drive to project management. In order to balance the creative and business sides of a company, creatives need to keep the sales funnel moving and projects on track to meet deadlines — which tends to be easier said than done.

    Marketing Land- 10 readers -
  • Bring your “dead” customers back to life

    It’s no secret that it’s more expensive to try to attract new customers than it is to retain the ones you already have. This can vary among industries, but investing in new customer outreach is anywhere from five to 25 times more expensive than keeping your current customer base, according to Harvard Business Review.

    Marketing Land- 8 readers -
  • Need New Marketing Tech? Make Sure You Look Under The Hood

    We don’t do much these days without the help of technology. Even the office coffee machine has some kind of software in it. Our reliance on marketing technology to manage customer relationships, organize our days and handle everything in between means we need software that is both reliable and powerful.

    Marketing Land- 10 readers -
  • IoT Data Helps A CRM Live Up To Its Name

    Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of the Internet of Things (IoT). Data derived from Web-connected devices can change the way companies operate and serve their customers. Much can be learned from the ability to monitor the health and utilization of a product a customer buys.

    Marketing Land- 15 readers -
  • The Customer Experience Is Key For B2B Success

    Throughout history, the customer has been on the receiving end of a sales pitch. While businesses today aren’t necessarily hawking their wares on the streets, their marketing messages still make a lot of noise. In this, it seems consumers have evolved more quickly than the businesses they buy from.

    Marketing Land- 21 readers -