lori weiman

  • 2017 growth hacks: Use affiliates to improve PPC reach

    Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if your CTR (click-through rate) alone is 2 percent, removing one competitor and replacing it ...

    Search Engine Landin Affiliate Paid Search SEO- 22 readers -
  • SEM growth hack #4: Grow ROI with cross-channel optimization

    This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel. Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately.

    Search Engine Landin Paid Search SEO- 19 readers -
  • 2017 growth hacks: Optimizing organic market share

    Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your valuable branded keywords in PPC, including teaming up with affiliates and knocking out unwanted competitors with search engine complaints. Next, I discussed how to use competitive data to boost paid market share.

    Search Engine Landin SEO- 18 readers -
  • 2017 SEM growth hacks: Monster growth from brand protection

    Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This article is the first in my eight-part series presenting SEM marketers with the most effective growth hacks for 2017. As CEO of the ad monitoring company, The Search Monitor, I see the ads, campaign strategies and performance results from age ...

    Search Engine Landin Affiliate Paid Search SEO- 21 readers -
  • Using PPC brand protection to decrease campaign costs by 51%

    Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC market allowed savvy marketers to boost PPC revenue a ton using simple tweaks to keywords or bidding strategies. I recently completed a series here on Search Engine Land that made the case that th ...

    Search Engine Landin Paid Search SEO- 19 readers -
  • How to manage ad partners in regulated industries: Pharma (part 5 of 5)

    Welcome to the final article of my series on how to work more effectively with ad partners in highly regulated industries. My goal has been to show advertisers how to embrace, not fear, the federal ad regulations governing them and their partners. In highly regulated industries, a simple marketing mistake that ignores these regulations — even by your partners — can lead to a ...

    Marketing Landin Affiliate How To's- 31 readers -
  • How to manage ad partners in regulated industries: Education (Part 4 of 5)

    Welcome to Part 4 of my five-part series on how to work more effectively with ad partners in highly regulated industries. The series is designed for advertisers who feel overwhelmed by government ad regulations and want tips on avoiding costly lawsuits. In these industries, a simple marketing mistake that ignores these regulations can lead to a federal-level, multi-million-d ...

    Marketing Landin Affiliate How To's- 14 readers -
  • How to manage ad partners in regulated industries: Retail (Part 3 of 5)

    Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created this series after my clients at The Search Monitor shared their confusion over federal advertising regulations and expressed concern that advertiser lawsuits were on the rise. These worries had caused them to second-guess expanding their partner marketing efforts.

    Marketing Land- 12 readers -
  • How to manage your ad partners in regulated industries: Finance (part 2 of 5)

    Welcome to part 2 of my five-part series on using advertising partners in highly regulated industries. If you work in one of these industries — finance, retail, pharmaceuticals or education — you already know how complex this topic is, and you are likely in the market for some helpful tips on managing your partners. You’ve come to the right place.

    Marketing Landin How To's- 19 readers -
  • How to manage your ad partners in regulated industries (part 1 of 5)

    Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If you answered yes, then this five-part series is for you. Did you know that online marketing activities for these industries are heavily regulated by various government organizations? Governing bodies like the FTC or CFPB (Consumer Financial Protection Bureau) publish hundreds of pages of reg ...

    Marketing Land- 20 readers -