lorraine ball

  • Social Media Advertising and Small Business

    Social media isn’t free. In recent years Facebook, LinkedIn and Twitter have all beefed up their advertising offerings. Every time I log into Facebook it is clear that large consumer products companies are making good use of these tools. The question I am more interested in is whether small businesses jumping on the advertising bandwagon? That was one of topics we explored in t ...

    Marketing Technology Blogin Social- 13 readers -
  • Social Media Advertising and Small Business

    Social media isn’t free. In recent years Facebook, LinkedIn and Twitter have all beefed up their advertising offerings. Every time I log into Facebook it is clear that large consumer products companies are making good use of these tools. The question I am more interested in is whether small businesses jumping on the advertising bandwagon? That was one of topics we explored in t ...

    Marketing Technology Blogin Social- 15 readers -
  • Marketing Predictions for 2016

    Once a year I break out the old crystal ball and share a few marketing predictions on trends I think will be important for small businesses. Last year I correctly predicted the rise in social advertising, the expanded role of content as an SEO tool and the fact that mobile responsive design would no longer be optional. You can read all my 2015 marketing predictions and see how close I was.

    Marketing Technology Blog- 10 readers -