louis gudema

  • How big ticket B2B companies use search marketing

    Despite all the research and writing on the B2B buyer’s journey, quite a lot of B2B marketers still believe that “my buyers aren’t looking for us in search.” Their assumption is that the customer in a position to buy a six- or seven-figure (or larger) piece of equipment or service is going to be deeply experienced and already know who the main providers are, and that’s who the ...

    Econsultancyin Paid Search- 8 readers -