- Our Blog
Last year one of my biggest clients decided to re-platform, which was both exciting and bit scary. The reason it was scary was that we decided to migrate the internationalisation of the website from 114 subdomains to a subfolder strategy to consolidate the link equity under a single site. This scale of redirection was more than a little daunting and I would like to share the a ...
This week we are showing you the 10 most popular posts of 2014 on State of Digital. The top 10 is based on a combination of reading numbers, shares and comments. This is number 10, by Louis Venter, about his own experience! Originally posted: July 9, 2014, 12:05 Quite a few friends of mine have started their own agency recently and asked for advice.
One of the most difficult questions to answer is “Where should I move my budget to get maximum return?” Typically, this results in a scurry off to analytics to pull out the top revenue earners. This can also result in a very lopsided view though, without a proper look at the attribution mix. This is because Google’s default is last click which gives you a very skewed outlook o ...