luana spinetti

  • 5 Reasons to Use Storytelling in Sponsored Content

    Published 1 hour ago 1 Sponsored content is different than a sales pitch. For it to work, it needs a specific story angle that’s anchored to the publication’s main theme, otherwise it becomes food for the trash bin. If the author of sponsored content only focuses on the product or service, features and benefits without “wrapping it up” in a story, the campaign may fai ...

    Relevancein Content- 16 readers -
  • An Insider’s View on Bloggers, Sponsored Content and Ethics

    Content Distribution, Native Advertising, Paid Media I’m a freelancer and a business owner, but I’m also a sponsored blogger. I have been since 2007 when, as a 22 year-old comic art academy student, I decided to give paid blogging a try and perhaps make a few dozen bucks a month to spend on domain names and cellphone credit. A good idea, but in retrospect, content quality was poor.

    Relevancein Content- 26 readers -