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A problem often faced with display advertising—be it graphic banners or dynamic AdSense or Chitika ads—is getting users to click and, once clicked, to act upon the offer (i.e., convert). According to PageFair, worldwide usage of ad-blocking software has increased by 41 percent in the last 12 months.
Published 1 hour ago 1 Sponsored content is different than a sales pitch. For it to work, it needs a specific story angle that’s anchored to the publication’s main theme, otherwise it becomes food for the trash bin. If the author of sponsored content only focuses on the product or service, features and benefits without “wrapping it up” in a story, the campaign may fai ...
Content Marketing, Earned Media, Owned Media, SEO Can you run a successful website without Google? I would say ‘yes’, but it’s hard with the current state of marketing. When you have Google on your side, it speeds up your race to success. Without Google, it takes more effort and more creativity; you have to be a fighter just as much as a marketer.
Content Distribution, Native Advertising, Paid Media I’m a freelancer and a business owner, but I’m also a sponsored blogger. I have been since 2007 when, as a 22 year-old comic art academy student, I decided to give paid blogging a try and perhaps make a few dozen bucks a month to spend on domain names and cellphone credit. A good idea, but in retrospect, content quality was poor.