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  • Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

    Precision can be a tool for truth, but it can also be used to convincingly stretch the truth. People intuitively assume that very precise numbers are for some reason more accurate than less precise numbers. It’s what we were all taught in high school math and science classes. That’s why we call the digits following the decimal place “significant figures.

    Street Fightin Mobile- 22 readers -