Lucia Moses

  • Snapchat’s new terms raise questions for media brands’ Snapchat teams

    Snapchat wants to stop sharing ad revenue with its media partners and pay them licensing fees instead. That means guaranteeing publishers a payday up front, while limiting what they might earn in the long run. The move could have implications for media outlets that have built up dedicated Snapchat staffs — sometimes of upwards of 10 people.

    Lucia Moses/ Digiday- 5 readers -
  • Harvard Business Review built a bot on Slack that delivers workplace advice

    Slack is gaining a foothold in many offices as the center on their communications, leading Harvard Business Review to focus attention on how to get its content inside the app. HBR decided to use Slack’s “Slackbot” automated-assistant feature to deliver a collection of 200-plus best-practice articles on topics ranging from how to deal with a narcissistic boss to how to respond ...

    Lucia Moses/ Digiday- 19 readers -
  • Platform publishing presents challenges to publishers’ mobile design

    Many publishers wring their hands at the loss of control when it comes to publishing on platforms. But while that usually goes back to ad sales and data, there’s another big loss: Control over how people perceive a publishing brand. Even a program like Google AMP, which promised publisher’s more control than rival Facebook’s Instant Articles, there are hurdles for publishers w ...

    Lucia Moses/ Digiday- 7 readers -
  • Apple News is sending publishers traffic, but not revenue

    A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it. Publishers say traffic has boomed since the mobile news aggregation app was refreshed as part of an iOS 10 update in mid-September. As part of that update, the app was designed to be bolder and include breaking news notifications ...

    Lucia Moses/ Digiday- 5 readers -
  • The Washington Post launches its first interactive TV ad

    The Washington Post has started running its first interactive ad on Apple TV. The ad, for Jaguar, consists of a 30-second commercial. The interactive part is that below the commercial are panels that the viewer can click on using their remote to see photo galleries of the inside and outside of Jaguar’s F-Pace.

    Lucia Moses/ Digiday- 10 readers -
  • As Facebook turns fickle, publishers focus again on search

    Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Whether they’re anxious about being at the whim of Facebook’s endless algorithm changes, eager to game Google’s Accelerated Mobile Pages initiative or just recognize they can’t leave a stone unturned when it comes to drilling for traffic, publishers are giving search a new look.

    Lucia Moses/ Digidayin Social- 24 readers -
  • Not just Facebook: Advertisers have measurement gripes with all platforms

    Facebook’s inflate-gate put a spotlight on the problem with a platform being a walled garden. But while Facebook may get more attention because of its size, other platforms also have their measurement issues. While Facebook’s overcounting of its video viewing was “a massive error,” said Benjamin Arnold, business director at We Are Social, “the other platforms are still behind i ...

    Lucia Moses/ Digidayin Social- 16 readers -
  • The Economist is joining Snapchat Discover

    Snapchat is bringing more serious news to its Discover section, adding a new channel from The Economist this weekend. The channel will publish 14 to 17 snaps each weekend, telling business, politics, science and technology stories through a mix of graphics, video, animation and text. Its weekend publishing schedule is another sign that Snapchat is getting more flexible with publishing frequency.

    Lucia Moses/ Digiday- 14 readers -
  • Bloomberg claims new article page cuts load time in half

    Facebook has Instant Articles and Google has Accelerated Mobile Pages. Now, Bloomberg Media is saying it, too, can provide a fast reading experience, and it’s put speed at the center of its new technology news vertical. Launching Oct. 5, Bloomberg Technology will feature a new article template called Javelin that’s built solely for speed.

    Lucia Moses/ Digiday- 15 readers -
  • To combat ad blocking, publishers ask staff and users to fight bad ads

    Once or twice a week, Jen Soch, evp of commercial delivery for The Guardian, gets an email from a colleague alerting her to a problem ad on the site. It could be from anyone from a reporter all the way up to the North American CEO, Eamonn Store. They come by way of a special email address that the Guardian created a few months ago inviting the staff to report any ad they think ...

    Lucia Moses/ Digiday- 12 readers -
  • Publishers have their own gripes with Facebook measurement

    Publishers have their own issues with Facebook’s measurement shortcomings. When Facebook admitted it inflated the video views on its site, it bolstered the narrative that Facebook has been skimpy with the data it provides businesses that depend on it, and that to promote confidence in the platform, it needs to have independent companies verify its data.

    Lucia Moses/ Digidayin Social- 6 readers -
  • Some publishers appear to be cooling on Facebook Instant Articles

    Several media outlets, some of them early adopters to Facebook’s fast-loading Instant Article format, are posting less and less there, according to a new analysis by analysis by Newswhip and confirmed in independent reporting by Digiday. Newswhip looked at several publishers’ posts to Instant Articles during a five-day period (Sept. 16-20).

    Lucia Moses/ Digidayin Social- 11 readers -
  • How IDG got 38 percent of ad blockers to whitelist its sites

    Tech publisher IDG can’t ignore ad blocking. On average, a quarter of its visitors block ads on its tech publications, which include CIO, Computerworld, Macworld and PCWorld. That’s roughly in line with the industry. But the ad blocking percentage can go as high as 45 percent on its sites in Germany, where it’s been estimated that 30 to 50 percent of internet users employ an ad blocker.

    Lucia Moses/ Digidayin How To's- 8 readers -
  • 5 hurdles facing the spread of programmatic advertising beyond digital

    By the end of this year, two-thirds of digital display advertising will be bought programmatically, eMarketer estimates. But will other forms of media adopt the same principles of efficiency-based buying? TV, cinema and out of home are starting to catch up, but there are still a lot of challenges, as buyers and sellers at Advertising Week described.

    Lucia Moses/ Digidayin Display- 15 readers -
  • Why Verizon faces an uphill battle with its ambitious content plans

    In gobbling up Yahoo, and AOL before it, Verizon is building on a history of telecom companies getting into the content business. But the history of such deals is complicated, as they say. There are few direct parallels to Verizon’s recent binge on media. But since consolidation concentrated power in a handful of telecom giants, they have been trying to become content provider ...

    Lucia Moses/ Digidayin Content- 8 readers -
  • News Corp is testing a homegrown content recommendation tool

    When it comes to recirculating readers, many media companies turn to Outbrain and Taboola, sprinkling ads into the mix to also generate revenue. News Corp is taking a different route, testing its own content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites.

    Lucia Moses/ Digidayin Content- 16 readers -