Lucia Moses

  • Inside Forbes’ lean approach to creating stories for social media

    With social platforms sending only a piddling amount of revenue back to publishers, some media companies are rethinking the idea of hiring costly platform-specific editorial staffs. The days of those 10-person Snapchat teams may be numbered. Take Forbes Media. As an independent publisher, it doesn’t have other properties to share costs with. In 2008, it consolidated its print and digital staffs.

    Lucia Moses/ Digidayin Social- 6 readers -
  • Why Donald Trump’s face keeps showing up on content ads

    There is no escape If it wasn’t enough that Donald Trump was dominating the news, he’s also popping up in ads hawking mortgage products. Ads like the one to the right making false Trump claims have been showing up in content-recommendation engine Outbrain on sites including ESPN and Variety. Exploiting the intense interest in Trump news and enabled by ubiquitous content ads, th ...

    Lucia Moses/ Digidayin Content- 15 readers -
  • How platforms get publishers to play the access game

    When Apple News launched, The Washington Post made all its content available on the news aggregation app. Since then, it’s lobbied successfully for Apple’s editors to promote Post stories on the app. And now, every day for the first few months of the Trump administration, the Post is creating a special “First 100 Days” story to live exclusively the app.

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  • Day in the Life: How Hearst’s centralized features editor makes stories travel

    For the past three years, collaboration has been the mantra at Hearst as it pushes its historically rival magazine brands including Cosmopolitan and Esquire to share content to meet digital media’s demand for scale. Carrying out this mission falls to people like Whitney Joiner. As Hearst Digital Media’s senior features editor, her job is to assign and edit long-lead digital fe ...

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  • The fraud fighter: How White Ops helped put ad waste (and itself) on the map

    Ad fraud is no longer the media industry’s dirty little secret. December’s report from a little-known web security startup called White Ops of a Russian fraud operation even made cable TV news. “My mom asked me about it,” groaned Scott Knoll, CEO of Integral Ad Science, one of the leading ad fraud detection firms. “That’s when you know it’s jumped the shark.

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  • The Wall Street Journal to close Google loophole entirely

    The Wall Street Journal continues to tighten up its paywall as it strives to hit 3 million subscribers to the Journal and other Dow Jones products. Starting Monday, it’s turning off the first-click free feature that let people skirt the paywall by cutting and pasting urls into Google. The Journal tested turning off the feature with 40 percent of its audience last year.

    Lucia Moses/ Digidayin Social Google- 34 readers -
  • The Washington Post rolls out new customizable content ad unit

    Just about every publisher is doing editorial-like ads in some form or fashion. But getting people to click on native ads is another matter. The Washington Post is trying to solve for this with a new branded content ad format, called Post Cards. It’s the 10th product to come out of the Post’s R&D team.

    Lucia Moses/ Digidayin Content- 27 readers -
  • The WSJ is exploring an ad-free digital offering

    The Wall Street Journal is exploring new ways to drum up revenue from readers, including an ad-free version of its digital platforms, the possibility of charging on a per-article basis and even charging extra for home delivery, according to an online survey it is sending out to readers. Like all publishers with advertising as part of their model, the Journal is looking to get ...

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  • At media industry gathering, a focus on a time of discontent

    If the first step to solving problems is recognizing them, the media industry took a step forward this week. It was cold and rainy when digital ad execs descended on the Interactive Advertising Bureau’s Annual Leadership Meeting in Hollywood, Florida, befitting the gloom that permeated the gathering.

    Lucia Moses/ Digidayin Social- 14 readers -
  • Baseball site FanGraphs is charging $50 for an ad-free membership

    FanGraphs.com has become a favorite of the baseball-obsessed, with its data-backed insights about the art and science of baseball. But some readers have become so fed up by the site’s ad experience that they considered walking away entirely. Twenty percent of the site’s page views are blocked by third-party software, in the, ahem, ballpark of the industry average.

    Lucia Moses/ Digiday- 14 readers -
  • Publishers made only 14 percent of revenue from distributed content

    Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The Distributed Content Revenue Benchmark Report, which reflects revenue in the first half of 2016, is based on a limited sample — 17 members — but offers a rare look at how muc ...

    Lucia Moses/ Digidayin Content- 21 readers -
  • How Bloomberg is fighting to reclaim homepage traffic

    Publishers are struggling with the decline in home page traffic across the board. Bloomberg Media thinks it has found a remedy: When it relaunched its technology vertical in October, Bloomberg decided to ditch the infinite scroll at the end of articles and send people to the vertical’s homepage instead. “The trend across media is the slow decline of direct traffic to homepages,” said M.

    Lucia Moses/ Digidayin How To's- 26 readers -
  • As the NY Times seeks talent, it should beware the star journalist

    A big takeaway of The New York Times’ internal 2020 Group report was the need to attract a bigger paying audience. Among its recommendations was to bring in more top journalists from the outside to help make its coverage better than the competition’s. The Times didn’t explicitly say it would be hiring “star reporters,” but one could easily see why it would go in that direction.

    Lucia Moses/ Digiday- 18 readers -
  • How Bustle, Atlantic Media are expanding their agency services

    Today’s publishers have to think about more than just advertising and subscription revenue. The latest example is millennial women-aimed Bustle, which has launched Bustle Trends Group, a research arm. The Trends Group plans to publish white papers and do custom projects for companies that want to market to millennial women.

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