Lucia Moses

  • Google turns on the charm with publishers by focusing on subscriptions

    Google is vying for the hearts and minds of publishers with an appeal to their bottom lines, particularly in attracting subscribers. Last fall, Google ended its controversial first-click-free policy that required paywalled publishers to let readers see at least three free articles to have the publishers’ content surfaced in search and replaced it with flexible sampling, where ...

    Lucia Moses/ Digiday- 3 readers -
  • Unilever’s Keith Weed wants to take a collaborative approach with platform giants

    Unilever CMO Keith Weed grabbed headlines Monday when he said the packaged goods giant wouldn’t advertise on tech platforms that create societal division or don’t protect children. The comments were from a keynote at the IAB Annual Leadership Meeting in Palm Desert, California, where Weed said social media needs to earn back the public’s trust, which he said is at a new low, ca ...

    Lucia Moses/ Digiday- 6 readers -
  • Digiday welcomes Tim Peterson as senior reporter

    2018 already looks to be another year of change and uncertainty for media. Distributed platforms are constantly changing the rules for how they surface and monetize publisher content; publishers are struggling to forge a sustainable digital business model and striving for new ways to stay afloat. There’s a lot to digest.

    Lucia Moses/ Digidayin SEO- 8 readers -
  • The Facebook execs who turn to Twitter for publisher charm offensive

    Oddly enough, Twitter has become the go-to forum for Facebook execs as the platform battles pushback over algorithm changes, spammy ads and the spread of misinformation. It’s a shift for Facebook, which, like other tech companies, has been known for having a tightly controlled PR strategy. It’s also an acknowledgment that Twitter is beloved by one of its core constituents, jour ...

    Lucia Moses/ Digiday- 9 readers -
  • After folding in print, Self’s 8 million Snapchat users are more than on its website

    Fitness magazine Self folded its print edition at the end of 2016 as part of a consolidation of Condé Nast’s magazines. But since then, editor-in-chief Carolyn Kylstra has found new life (and younger readers) for the brand on Snapchat. Self launched in May on Snapchat’s Discover section for publishers with a weekly frequency, which increased to three times a week in July.

    Lucia Moses/ Digiday- 9 readers -
  • Cheatsheet: Facebook’s attempt to rank publishers in the news feed

    Facebook continues to rattle the publishing world, first announcing that it would deprioritize news in its news feed and then saying it would ask users to rank news outlets’ trustworthiness. The news immediately stoked controversy, with critics saying Facebook is again abdicating its responsibility to control what appears in its feed.

    Lucia Moses/ Digiday- 9 readers -
  • Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites

    Google has been using page speed to rank sites for desktop search results, and now it’s getting ready to do the same for mobile. In a blog post published Jan. 17, it said that starting in July, page speed will be a ranking factor for mobile searches. Google said the “Speed Update,” as it’s called, will affect pages that deliver the slowest experience to users and will only affe ...

    Lucia Moses/ Digiday- 18 readers -
  • New York magazine is making its CMS available open-source

    There’s a short history of publishers fancying themselves as technology companies and building a business selling their tech to other publishers. Publishers realized that building a whole new side business around licensing their tech is a headache and that they needed to focus on what they’re good at, and leave the tech to others. New York magazine is trying out a different approach.

    Lucia Moses/ Digiday- 22 readers -
  • ‘We’re pivoting to words’: Slate says podcasts are now 25 percent of revenue

    In the scramble to serve Facebook, publishers have pivoted to video, with some disastrous results. Not Slate. It is betting big on text and podcasting this year, supported by new hires, ad strategy and site design. “The big story is, we’re pivoting to words,” said Julia Turner, editor of Slate. “We’re going to be experimenting with all media, but we spent lot of 2017 looking a ...

    Lucia Moses/ Digiday- 10 readers -