Lucia Moses

  • How The New York Times moderates 12,000 comments a day

    Last week, The New York Times announced it would expand the use of automation to open up more articles to reader comments. Using a system called Moderator developed with Jigsaw, the tech incubator from Google’s parent company Alphabet, the Times hopes to expand the number of stories open to comments from 10 percent today to 80 percent by the end of the year.

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  • Bloomberg Businessweek is cutting down free access to content

    Bloomberg Businessweek is introducing a two-tiered membership model starting today, joining other publishers that are trying to offset declining print advertising by pushing subscriptions and other reader benefits. Starting on June 15, readers will hit an online paywall after reading four articles in a month.

    Lucia Moses/ Digidayin Content- 16 readers -
  • As audience development grows, publishers question who should own it

    Audience development has become core to how publishers scale and make money. But now the question facing publishers is how to ensure it serves all sides of the business, whose interests often conflict. Once a role that mainly focused on SEO, audience development has become more complicated because of the explosion of ways publishers can find and distribute content, from their ...

    Lucia Moses/ Digiday- 18 readers -
  • How USA Today is using custom display ads

    USA Today Network is the latest publisher to take a crack at reinventing the display ad with the introduction of new custom ad formats. USA Today Network built new ad formats, called Paramount, that are informed by data on the thousands of ads that run across its 109 local newspaper sites plus USA Today.

    Lucia Moses/ Digidayin How To's- 13 readers -
  • Guardian US raises more than $50,000 in 31 hours

    Guardian US said it exceeded its goal of a $50,000 campaign to fund an editorial series on the threat to public lands in America. The campaign launched on June 5 and was expected to last two months. But in a note to readers, Jane Spencer, deputy editor for strategy of Guardian US, wrote that the publisher surpassed its goal within 31 hours of the campaign’s launch, with more t ...

    Lucia Moses/ Digiday- 15 readers -
  • Incognito no more: The Boston Globe’s tightened paywall pays dividends

    The Boston Globe in May closed a loophole that enabled people to skirt its paywall by using their browser’s incognito mode and reduced the number of free articles visitors can read in 45 days without paying, from five to two. Since then, the number of people who subscribe after hitting the paywall has tripled, and the number of people who subscribed after hitting the incognito ...

    Lucia Moses/ Digiday- 15 readers -
  • The Guardian launches a $50,000 fundraising campaign to support an environmental series

    Ever since Trump’s election, subscriptions and membership dollars have been pouring in to for-profit and nonprofit news organizations. Now, The Guardian’s U.S. offshoot is about to test the limits of that interest. On Monday, it’s announcing a new editorial series called “This Land is Your Land” about the threat to U.S. public land and a $50,000 campaign to pay for the series. The U.K.

    Lucia Moses/ Digiday- 17 readers -
  • How Slate is applying podcasting lessons to test out VR

    Add Slate to the growing ranks of publishers that are wading into virtual reality. The online politics and culture publisher is working on a weekly show that’s set to launch in July. Slate doesn’t have a name for it yet, but it will take the form of a talk show and run for at least two months. VR video is still experimental turf for publishers.

    Lucia Moses/ Digidayin How To's- 19 readers -
  • Publishers renew focus on search optimization — and find new tricks

    Publishers are putting renewed effort into Google search, and with it, SEO tricks. Variations on the “What time does the Super Bowl start” trick of answering a question people are searching for might be passé. But other tactics are taking their place. Tactics like stuffing headlines with keywords and passing off old stories as new may have lost favor with Google.

    Lucia Moses/ Digiday- 17 readers -
  • Boston Globe-backed health news startup Stat is cracking the vertical media model

    It’s hard to create a publication that’s specialized enough to command a premium price but interesting enough to a general audience. Stat, the medicine and health news site that The Boston Globe parent launched a year and a half ago, is starting to figure out how to make the model work. Boston Globe Media Partners’ Stat launched a $299-a-year membership program about six months ago.

    Lucia Moses/ Digiday- 14 readers -
  • How food brand Tasty is a template for BuzzFeed’s vertical expansion

    In less than two years, Tasty, a Facebook page filled with short recipe videos, has become the engine of BuzzFeed’s video view. In April, it hit nearly 1 billion views, according to Tubular Labs, even ahead of BuzzFeed’s main video page. Now, Tasty is driving the company’s social video strategy. With 85 million followers just in the U.S.

    Lucia Moses/ Digidayin How To's- 29 readers -
  • How The New York Times’ recast R&D unit got back to basics

    The New York Times’ R&D Lab, started in 2006, grew to a 12-person team that dreamed up products of the future. There was a Minority Report-style “magic mirror” that could serve up information as you’re brushing your teeth. And a conference table that takes notes. Now, the research unit, recast as Story[X] a year ago, is slimmed down to five people and more focused on the h ...

    Lucia Moses/ Digidayin How To's- 13 readers -
  • Local news outlets find an unlikely ally in the duopoly

    Talk to a big publisher about Google and Facebook, and you’ll hear the strains of a dysfunctional relationship. But there’s one publishing sector that’s surprisingly having a bit of a honeymoon period: local news. Thanks to regular visits from a Google-funded trainer, Bay Area News Group, a string of local newspapers and sites in Northern California whose flagship is The Mercu ...

    Lucia Moses/ Digiday- 13 readers -
  • The Washington Post is diving into augmented reality

    The Washington Post is launching an augmented-reality series today, the start of a push into AR-enhanced storytelling this year. The first series uses AR to let people explore innovative buildings around the world, starting with the Elbphilharmonie concert hall in Hamburg, Germany, whose structure lets visitors hear and see the same thing no matter where they sit.

    Lucia Moses/ Digiday- 27 readers -