Lucia Moses

  • How Time Inc. can survive as an independent company

    It’s back to square one for Time Inc. Now that the publishing company has decided to not go ahead with a sale, ending end a prolonged process, it has to face an uncertain future as an independent media company. With almost all digital advertising revenue going to two companies, Facebook and Google and the print magazine business declining, the outlook is bleak for a publishing ...

    Lucia Moses/ Digidayin How To's- 9 readers -
  • The New York Times will bring a brand-safety message to the NewFronts

    The NewFronts aren’t just about video anymore. At this year’s NewFronts, The New York Times will use the stage to trot out a live podcast, forthcoming films, service journalism — and a brand-safety message. Fake news on Facebook and objectionable video content on Google’s YouTube have spooked big brands.

    Lucia Moses/ Digiday- 8 readers -
  • How The New York Times plans to build a daily habit on Snapchat

    The New York Times joined Snapchat Discover Monday, joining dozens of other publishers — including The Washington Post, BuzzFeed and MTV — that create editions for the messaging app that’s popular with young people. But the Times is first and foremost a subscription business, with more revenue coming from readers than advertising.

    Lucia Moses/ Digidayin How To's- 15 readers -
  • A guide to the Google ad-blocking conspiracy theories

    The word on the street was that Google was pursuing an ad blocker for its Chrome browser. While even rivals were glad to give Google some credit for wanting to clean up the web, conspiracy theories abounded about Google’s other, hidden motives. Remember: It’s not being paranoid if the platforms are really out to get you. Here’s a guide: Google wants to solidify its ad business.

    Lucia Moses/ Digidayin Google- 18 readers -
  • Publishers fear fallout of Google-backed ad blocker

    Publishers are responding to a Wall Street Journal report that Google is reportedly launching an ad blocker for Chrome with official cheer but private skepticism and fear. Officially — and on the record — publishers are genuflecting at the altar of user experience, welcoming moves by Google or other companies to improve online advertising.

    Lucia Moses/ Digidayin Google- 25 readers -
  • Publishers are seeing another big decline in reach on Facebook

    The Facebook anguish continues. A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. Kurt Gessler, deputy editor for digital news at the Chicago Tribune, posted that since January, the Tribune has seen a significant drop in the reach of its posts on Facebook, despite having grown its fan base.

    Lucia Moses/ Digidayin Social- 27 readers -
  • In the duopoly’s shadow, Apple News is finding favor with some publishers

    If publishers are down on Facebook Instant Articles, they’re increasingly effusive about Apple News as a platform partner. Apple News, a pre-installed app on Apple phones and tablets, has long been the distant No. 3 in platform publishing initiatives. Introduced in 2015, Apple News didn’t elicit the kind of excitement Facebook got with IA and Google with its Accelerated Mobile Pages.

    Lucia Moses/ Digiday- 15 readers -
  • Study shows how left/right sites politicize the news

    It’s no secret that left- and right-leaning news outlets like MSNBC and Fox News cater to their constituencies at opposite ends of the ideological spectrum. But now everything is political. An analysis by Chartbeat shows that political ideology creeps into other parts of news coverage. Chartbeat took about 5,000 sites on both ends of the political spectrum (it wouldn’t identify which ones).

    Lucia Moses/ Digidayin How To's- 11 readers -
  • Facebook faces increased publisher resistance to Instant Articles

    Facebook’s Instant Article push is in danger of fizzling. Many publishers are deeply unhappy with the monetization on these pages, with major partners like The New York Times throwing in the towel and many others cutting back the amount of content pushed to the IA platform. In response, Facebook is making making concessions to publishers, including new subscription options, ...

    Lucia Moses/ Digidayin Social- 20 readers -
  • Vox Media: Not the biggest, but that’s OK

    Vox Media checks all the boxes of a high-flying venture-backed publisher. Two years ago, it got a $200 million investment from NBC Universal, enabling it to double its revenue to $100 million and almost double its headcount, to more than 800. Its traffic grew 37.5 percent to 72 million uniques in the past two years while the bigger Huffington Post and BuzzFeed have been on the decline.

    Lucia Moses/ Digiday- 14 readers -
  • Facing the limits of scale, CNN puts focus on direct audience connections

    CNN, like other publishers, has started to realize the limits of scale. The network has built a massive audience online and on platforms like Facebook and Twitter, but it wasn’t becoming a daily habit. Traffic would spike during breaking news, but then fall off. Individual departments like news and social were doing audience development work on their own, but they weren’t working in concert.

    Lucia Moses/ Digiday- 15 readers -
  • The $100 million wall: Digital media’s scale struggles

    Earlier this month, Genius, which started as a rap annotation platform, decided that now it would become a video-focused company. It’s a familiar story: A VC-backed company turns to what it hopes will be a lucrative revenue stream in a dash to satisfy growth-hungry investors. There’s been a flood of venture capital into media — an estimated $15.

    Lucia Moses/ Digiday- 32 readers -
  • These MIT grads are having their 15 minutes of programmatic fame

    Unless you’ve been living under a rock, chances are you’ve seen the seemingly ubiquitous native ad that’s been running since October with some variation of the headline, “Meet the two MIT grads that have disrupted the auto insurance industry” over a photo of two fresh-faced young women. The headline directs to a performance ad for a Cambridge, Massachusetts-based company, Ever ...

    Lucia Moses/ Digiday- 16 readers -
  • Opportunism knocks: Marketers and media take on Google

    It’s open season on the duopoly. In the past week, a flood of brands from AT&T to Verizon to Johnson & Johnson have pulled ad campaigns from Google-owned YouTube because they don’t want their ads appearing next to objectionable videos. Alongside the Google brouhaha, there’s been growing pressure on fellow platform giant Facebook; both have been targets of derision fo ...

    Lucia Moses/ Digidayin Google- 19 readers -
  • Despite calls for quality, publishers can’t escape the scale trap

    Condé Nast exec and Interactive Advertising Bureau chairman Jim Norton got a hero’s reception at the IAB’s Annual Leadership Meeting in January when he called on brands to make sure their ads only appear next to quality editorial content in the face of clickbait and fake news. Quality may be the rallying cry of 2017, but scale is far from dead in digital media.

    Lucia Moses/ Digiday- 26 readers -