Lucia Moses

  • Why The Financial Times’ newsletters aren’t for everyone

    The Financial Times is unusual among news publishers for its reliance on subscriber revenue; it makes more than half of its money this way. The FT’s email newsletters are particularly aimed at retaining and upselling its subscribers, who can pay a rich $249 a year for standard digital and up to $612 a year for premium print plus digital.

    Lucia Moses/ Digidayin EMail- 9 readers -
  • Boston Globe’s Stat launches a $299-a-year membership program

    Publishers have been rolling out paywalls and membership programs in the hunt for a way to fund online journalism. The latest is The Boston Globe’s medicine and health news site, Stat, which is introducing a $299-a-year premium plan for professionals working in and around the pharma and biotech industries.

    Lucia Moses/ Digiday- 5 readers -
  • Seeking a competitive edge, publishers rethink integrated print-digital staffs

    As print revenue continues to shrink, legacy publishers are facing the question (again) of how to deploy their (also shrinking) staffs. In the early days of the web, print publishers had digital operations that were separate from their print teams, and often considered second-class; understandable, considering most of their money was and is still being made on print.

    Lucia Moses/ Digiday- 7 readers -
  • In the wake of declines, Time Inc. centralizes digital desks

    With print advertising on the wane, big publishing houses are looking to be as efficient as possible. That’s the situation Time Inc. finds itself in. The No. 1 U.S. magazine publisher behind such titles as People, Time and Fortune is creating 10 digital desks that will help it grow audience faster by pooling its editorial resources.

    Lucia Moses/ Digiday- 9 readers -
  • ‘Clients don’t know the effort that goes into it’: Confessions of an agency PR pro

    Clients want good press — but they want it to be effortless and they’d like it to be free. Enter the PR professional, who has to manage those often unrealistic expectations. In the latest installment of our anonymous Confessions, an agency PR pro vents about how clients don’t understand the work that goes into getting that press, and why media companies are the worst at being t ...

    Lucia Moses/ Digiday- 9 readers -
  • Bon Appetit hunts for hungry millennials with spinoffs

    Nimble, upstart publishers like BuzzFeed’s Tasty have figured out how to game the food internet with overhead cooking videos featuring concoctions that seem every bit as easy to make as they are tantalizing. Now, stalwart Bon Appétit wants to get a piece of the pie, so it’s launching a digital expansion with three new verticals coming in 2017.

    Lucia Moses/ Digiday- 9 readers -
  • Email newsletters have a measurement problem

    Publishers are having a love affair with newsletters. Their ability to give a direct line to readers provides a handy bulwark against Facebook. Traditional publishers are pouring resources into them, like The New York Times, with its 12-person newsletter staff and others that have appointed newsletter “editors.

    Lucia Moses/ Digidayin Display EMail- 11 readers -
  • Why Mic is going all-in on Instagram with a 10-person team

    Many publishers have focused on building audiences on Snapchat. But for those without one of the coveted channels in the app’s Discover section, Instagram is an attractive alternative. Millennial-focused Mic is one such publisher. In the past three months, it has reassigned 10 people to Instagram, away from Twitter, graphics and editing/writing.

    Lucia Moses/ Digiday- 1 readers -
  • Does programmatic advertising have an alt-right problem?

    The election introduced many Americans to the alt-right faction of the conservative movement and, right along with it, the growing influence of ad tech on online media. The alt-right is a loosely knit group of people with ideologies farther to the right than mainstream conservatism — one that critics like the Southern Poverty Law Center have claimed is little more than a glori ...

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  • Breitbart and the ad tech complex that enables its brand of news

    Donald Trump is under fire for appointing Breitbart News chairman Steve Bannon to a top White House role, with many citing racist, sexist and anti-Semitic posts on Breitbart. But advertisers, thanks to programmatic ad systems, appear regularly on sites like Breitbart. Programmatic ads are bought and sold by machine at massive scale, often based on audience targeting rather than site environment.

    Lucia Moses/ Digiday- 13 readers -
  • Google expands AMP, as it presents a friendly face to publishers

    Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s Accelerated Mobile Pages, its open-source effort to speed up the mobile web, but they’re not thrilled with their ability to make money from them. Google’s answer is AMP for Ads, which extends AMP to native and video ads.

    Lucia Moses/ Digidayin Google- 10 readers -
  • Solving for viewability might be a reason people are ad blocking

    This article is from the third issue of Pulse, Digiday’s new print magazine examining the trends and shifts driving digital media and marketing. To get the full issue, subscribe here. It’s hard to find many who argue that ads shouldn’t be viewable. The days of buying and selling digital ads that aren’t viewable by humans should be over.

    Lucia Moses/ Digidayin Mobile- 9 readers -
  • People faces online backlash for upbeat Trump treatment

    Coverboy People magazine is facing an online backlash for lavishing sympathetic coverage on a newly elected Trump, just weeks after defending an account it ran of one of its writers allegedly being assaulted by the real estate mogul. While some in the news media have editorialized that a Trump presidency will be a “tragedy” and a “bitter pill to swallow,” the Time Inc.

    Lucia Moses/ Digiday- 15 readers -