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Publishers that have fretted about Google’s plans to unleash an ad-blocking version of Chrome in 2018 can now see if their own sites’ ads will be blocked by the tech giant. On June 1, Google rolled out its Ad Experience Report, a tool it’s using to evaluate and score websites based on their ad creative and design.
In June, The New York Times dropped seven emojis — two taxis, two hot dogs, a pencil, a heart and the Statue of Liberty — in a mobile push notification to promote its magazine’s all-comics issue on city life. Eric Bishop, who oversees push at the Times, said he started out thinking three emojis would be good (and already more than the Times had ever put in a push), but Jake Sil ...
Men’s Health is trying to hack the high cost of video. So in June, the Rodale publication designated a room in its New York offices as a social video studio and outfitted it with a leather sofa, dumbbells and an air hockey table. Men’s Health already shares a video staff with sister pub Women’s Health that produces long-form videos, including monthly documentary-style films, a ...
Seemingly every publisher has a content studio to chase branded content revenue. Food52 is among the publishers trying to find ways to differentiate, like BuzzFeed with its sponsored quizzes and Bloomberg with sponsored interactive features. One of Food52’s challenges is that food content is everywhere now.
Traditional media companies are scrambling to modernize, but they’re often stuck in the past and don’t have the resources to make the digital transition. In our latest Digiday Confessions, where we exchange anonymity for candor, an editor laments the “institutional arrogance” that holds back one magazine. Here’s our conversation, lightly edited for clarity.
The great pivot to video continues. In the past few weeks alone, the publishers that said they were shifting resources to video (and often laying off staff in the process) has included Vice, Fox Sports, Sports Illustrated and MTV News. Underpinning all of these moves is an inconvenient truth: Advertisers love digital video more than users. And even ad buyers are wondering if this will pan out.
Bleacher Report has named veteran Condé Nast publisher Howard Mittman as chief revenue officer and its first chief marketing officer as it seeks to capitalize on its social media growth and move up the food chain by emphasizing higher-quality content. Mittman, 44, resigned last week from Condé Nast after 12 years at the publisher, most recently serving as chief business office ...
If there’s any brand that knows Facebook, it’s NowThis. In January 2015, the digital video news publisher for millennials shut down its site and became a distributed publisher, and it quickly became one of the most-watched news publishers on Facebook, with its video-with-text-overlay style widely copied. But growth has its limits on Facebook, which has its own rules.
Tensions have been running high at The New York Times, where editorial staffers last month walked out in protest over plans to streamline the overall news production process, which will result in fewer copy editors. Times executive editor Dean Baquet said the changes were needed to speed up the process and enable the Times to produce different kinds of journalism.
With publishers souring on Facebook Instant Articles, the social giant announced today that it’s rolling out a tool that lets publishers measure how much those fast-loading mobile articles get viewed compared to their mobile web equivalents. Publishers have been asking for data on how their Instant Articles perform since Facebook rolled out the feature in spring 2015.
When it comes to virtual reality, few publishers are as committed as The New York Times, with its dedicated VR app and Daily 360 feature, helped by funding from tech giants Samsung and Google. All told, the Times produces one six- to 10-minute VR film a month and one one- to two-minute 360 video per day, showcasing curiosities like the inside of a fireworks factory and far-flung places.
Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers. Harper’s Bazaar has 3 million. But when it comes to their organic Snapchat accounts, Lewis, Hearst’s svp and editorial director of digital media, hesitates. “This is how little we use Snapchat — I don’t know the number of followers of [the accounts].
In June, MTV News announced in June it was shifting resources from long-form journalism to video, shedding around a dozen staffers in the process. As the targeted were called into an office one by one, a familiar feeling came over the newsroom. “There was a general atmosphere of ambient dread because half your friends have been fired this month already,” recalled an ex-staffer, ...
The media industry backlash to Facebook and Google has taken a number of forms. Now the News Media Alliance, the newspaper trade association, is trying another tack, leading an effort to try to bargain with the duopoly for better terms around data, ad revenue and subscription offerings. “There are more people that are consuming our news content than ever,” said David Chavern, ...
Earlier this year, Facebook began inserting short ads in the middle of publishers’ videos. That followed news from Google that it would get rid of its 30-second, unskippable pre-roll ads on YouTube and push its six-second unskippable ads. The introduction of new formats is theoretically good news for publishers desperate to make money off the content they distribute on the platforms.
Facebook is moving ahead on plans to let people subscribe to publications through Instant Articles. Nothing’s final, but the current thinking is that it will support publications with metered paywalls and freemium models, said a source familiar with the briefings. These options would seem to accommodate metered publications including Facebook skeptic The New York Times; and The ...
Count NBC News among the many publishers shifting their focus from page views to loyalty. “On one hand, it’s amazing that there’s such a wide diversity of news providers,” said Nick Ascheim, svp of digital at NBC News. “On the other hand, it’s increasingly hard to differentiate and stand out from the pack.
In the panoply of platform giants, Amazon is scoring big with publishers, at least for now. Amazon’s relationship with magazine publishers goes back years, with it handling their print and digital magazine sales and serving as a retail partner that helps publishers turn their editorial content into commerce.
Trump’s unexpected victory (and media bashing) has been a boon for subscription-driven publications that have seen record sign-ups in the months after the U.S. election. Case in point is politics and culture site Slate, which saw a 65 percent increase in its $35-a-year premium membership sign-ups to 30,000 within three months of the election.
Earlier this month, Facebook gathered dozens of publishers to its New York office for a Q&A with none other than star political reporter David Fahrenthold at its New York office. Attendees sipped cocktails and nibbled canapés. It was one of several recent initiatives Facebook has taken with the underlying message: We care. The charm offensive didn’t win over everyone in the room.