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When Condé Nast elevated its famous Vogue editor Anna Wintour to artistic director in 2013, she opened a meeting with the company’s editors by saying, “I’m sure all of you are wondering what the hell I’m going to do.” Four years (and another title, editorial director) later, she’s started to answer that question.
The brand-safety crisis this year has had a number of casualties, from news publishers to content creators who tackle delicate subjects. It may be time to add time-based sales to that list. A couple years ago, a handful of publishers started pushing the idea of selling ads based on readers’ time rather than impressions as a way of addressing the problem of ads going unseen and ...
USA Today has quietly launched an ad-free version for users of its mobile apps who don’t want to see ads. The offering costs $2.99 a month after a free two-week trial and is part of a larger effort to grow consumer revenue at USA Today and Gannett’s other 109 local newspapers to offset declining print ad revenue.
Some publishers have been disappointed with Facebook Live video, but they are hopeful as Twitter embraces the format. Twitter has been getting into live video in a big way. It’s already live streamed events and announced a streaming video service with Bloomberg Media, in addition to other live news, sports and entertainment programs from content creators including BuzzFeed, Vo ...
The Digiday Agency Summit is coming up and we just opened up a few complimentary spots for qualified agency execs to attend. Want to join us? Apply here. The Russian meddling in the 2016 election that caught up Facebook has now ensnared the world’s biggest ad business, Google. The ad giant is looking at several thousands of dollars that Russian agents spent on its search ads a ...
The Washington Post’s David Fahrenthold has been one of the political reporting stars of this past year, with his coverage of Donald Trump’s charitable activities winning journalism’s highest honor, the Pulitzer Prize. He spoke with us about what still perplexes him about Trump, bursting people’s filter bubbles and who he fears more than The New York Times. Answers edited for flow and clarity.
Facebook’s obsession with figuring out how to make money from video has some publishers wondering what’s happening with its other recent big initiative, Facebook Instant Articles. But Facebook is about to test some new features to address publisher objections with Instant Articles. Since Facebook launched the fast-loading mobile articles feature in 2015, it’s been a lightning rod.
Many publishers are still learning what readers will pay for as they try to raise more revenue from the consumer side. A month after The Atlantic created The Masthead, a membership program aimed at its most loyal readers, it’s found that contact with its journalists is one of the most valuable features.
Publishers like to talk about their commitment to user experience. But not all users are alike. Like any consumer business, publishers have their high-value customers. They’re the people who visit the site regularly, are registered users and receive email newsletters. They might even be paying subscribers or members. Their reward is a clean, user-friendly site.
A publisher of edgy content like Vice Media is no stranger to advertisers avoiding its news coverage — a situation that escalated with the YouTube brand-safety crisis earlier this year. “The brand-safety conversation isn’t anything new for us,” said Andrew Smith, svp of advertising product and solutions for Vice Media. “News is a tough one because a lot of brands have an across-the-board block.
When President Trump in early September called for an end to DACA, the program that shields undocumented young immigrants from deportation, fear spread through the Hispanic community. Univision covered the news like a lot of media outlets, but it also broadcast a conversation with legal experts that night who took questions from people watching on Facebook.
Google is set to announce today it is ending its divisive first-click free policy that required subscription-based publishers to let readers see at least three free articles in order to have the publishers’ content surfaced in search. Google will now let publishers decide how much free content, if any, to let readers see before making them subscribe.
Facebook is often used interchangeably with platform domination. But some publishers are shifting their attention beyond Facebook. In interviews, several revealed they’re either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. Facebook is still a big source of referral traffic for publishers overall.
You can exhale now. Another Advertising Week has come and gone. Read on for what you might have missed, plus our awards for the best and worst of what we saw and heard this week. Trust fail When it comes to integrity and transparency, there is still widespread distrust across the entire ad supply chain.
Publishers are pivoting to video, hoping it’ll pay off in ad dollars. But despite the big view numbers they’re generating, the revenue is often a mirage. The majority of those views take place off those publishers’ own platforms and occur on platforms that have tons more scale (Facebook, Instagram and YouTube) and have optimized themselves around video.
The list of industries trembling at the thought of Amazon turning its sights on them is not short. One juicy target: Hollywood. Amazon already has a foothold in entertainment. After all, Amazon Prime Video already reaches roughly 18 percent of U.S. households. Amazon chief Jeff Bezos is poised to spend $4.5 billion on video content in 2017, nearly double what it spent the year before.
At Digiday, we report on and examine the big and small ways media and marketing companies are modernizing. For this, our Big Ideas issue, we decided to dream big and identify the big ideas that could fundamentally alter media and marketing — for better or for worse. In some cases, we looked at the ideas and people tackling big problems in the digital media ecosystem.
Apple’s Safari update that limits ad trackers isn’t the only sign of the company’s disdain toward advertising. In January, after all but giving up on selling ads itself, the tech giant started having NBCUniversal sell ads in Apple News, Apple’s news aggregation app. Nine months later, the deal has borne little fruit, according to publishers and sources close to them.
For all the steps Facebook has taken to support publishers, two new reports offer a stark reminder of who’s really in charge. Parse.ly data shows that across its 2,500-site network, Facebook declined as a source of referral traffic to publishers, with Google surpassing the social network to become the biggest referrer.