Lucia Moses

  • How Men’s Health is upping its video output without breaking the bank

    Men’s Health is trying to hack the high cost of video. So in June, the Rodale publication designated a room in its New York offices as a social video studio and outfitted it with a leather sofa, dumbbells and an air hockey table. Men’s Health already shares a video staff with sister pub Women’s Health that produces long-form videos, including monthly documentary-style films, a ...

    Lucia Moses/ Digidayin How To's- 20 readers -
  • How Food52 is trying to cure the native ad growing pains

    Seemingly every publisher has a content studio to chase branded content revenue. Food52 is among the publishers trying to find ways to differentiate, like BuzzFeed with its sponsored quizzes and Bloomberg with sponsored interactive features. One of Food52’s challenges is that food content is everywhere now.

    Lucia Moses/ Digidayin How To's- 14 readers -
  • ‘It’s a mix of fear, frustration’: Confessions of a magazine editor

    Traditional media companies are scrambling to modernize, but they’re often stuck in the past and don’t have the resources to make the digital transition. In our latest Digiday Confessions, where we exchange anonymity for candor, an editor laments the “institutional arrogance” that holds back one magazine. Here’s our conversation, lightly edited for clarity.

    Lucia Moses/ Digiday- 15 readers -
  • Bleacher Report poaches Conde Nast’s Howard Mittman to lead sales

    Bleacher Report has named veteran Condé Nast publisher Howard Mittman as chief revenue officer and its first chief marketing officer as it seeks to capitalize on its social media growth and move up the food chain by emphasizing higher-quality content. Mittman, 44, resigned last week from Condé Nast after 12 years at the publisher, most recently serving as chief business office ...

    Lucia Moses/ Digiday- 21 readers -
  • The NowThis approach to launching new Facebook channels

    If there’s any brand that knows Facebook, it’s NowThis. In January 2015, the digital video news publisher for millennials shut down its site and became a distributed publisher, and it quickly became one of the most-watched news publishers on Facebook, with its video-with-text-overlay style widely copied. But growth has its limits on Facebook, which has its own rules.

    Lucia Moses/ Digidayin Social- 15 readers -
  • Publishers forge ahead with VR, even if users and advertisers lag behind

    When it comes to virtual reality, few publishers are as committed as The New York Times, with its dedicated VR app and Daily 360 feature, helped by funding from tech giants Samsung and Google. All told, the Times produces one six- to 10-minute VR film a month and one one- to two-minute 360 video per day, showcasing curiosities like the inside of a fireworks factory and far-flung places.

    Lucia Moses/ Digiday- 21 readers -
  • Publishers are switching affections from Snapchat to Instagram

    Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers. Harper’s Bazaar has 3 million. But when it comes to their organic Snapchat accounts, Lewis, Hearst’s svp and editorial director of digital media, hesitates. “This is how little we use Snapchat — I don’t know the number of followers of [the accounts].

    Lucia Moses/ Digidayin Social- 28 readers -
  • ‘Playing defense’: Allied or not, news orgs face uphill battle against the duopoly

    The media industry backlash to Facebook and Google has taken a number of forms. Now the News Media Alliance, the newspaper trade association, is trying another tack, leading an effort to try to bargain with the duopoly for better terms around data, ad revenue and subscription offerings. “There are more people that are consuming our news content than ever,” said David Chavern, ...

    Lucia Moses/ Digiday- 14 readers -
  • Facebook is getting ready to test paid subscriptions with publications

    Facebook is moving ahead on plans to let people subscribe to publications through Instant Articles. Nothing’s final, but the current thinking is that it will support publications with metered paywalls and freemium models, said a source familiar with the briefings. These options would seem to accommodate metered publications including Facebook skeptic The New York Times; and The ...

    Lucia Moses/ Digidayin Social- 21 readers -
  • With Echo, Amazon is emerging as a friend to publishers

    In the panoply of platform giants, Amazon is scoring big with publishers, at least for now. Amazon’s relationship with magazine publishers goes back years, with it handling their print and digital magazine sales and serving as a retail partner that helps publishers turn their editorial content into commerce.

    Lucia Moses/ Digiday- 25 readers -
  • Trump bump in subscriptions wanes for publishers

    Trump’s unexpected victory (and media bashing) has been a boon for subscription-driven publications that have seen record sign-ups in the months after the U.S. election. Case in point is politics and culture site Slate, which saw a 65 percent increase in its $35-a-year premium membership sign-ups to 30,000 within three months of the election.

    Lucia Moses/ Digiday- 19 readers -
  • Inside the Facebook team that’s charged with keeping publishers happy

    Earlier this month, Facebook gathered dozens of publishers to its New York office for a Q&A with none other than star political reporter David Fahrenthold at its New York office. Attendees sipped cocktails and nibbled canapés. It was one of several recent initiatives Facebook has taken with the underlying message: We care. The charm offensive didn’t win over everyone in the room.

    Lucia Moses/ Digidayin Social- 20 readers -