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The Financial Times is unusual among news publishers for its reliance on subscriber revenue; it makes more than half of its money this way. The FT’s email newsletters are particularly aimed at retaining and upselling its subscribers, who can pay a rich $249 a year for standard digital and up to $612 a year for premium print plus digital.
Social publishing is becoming a zero-sum game. As media companies clamor for reader attention on Facebook, Instagram and Snapchat, there’s one place that’s getting less attention: Twitter. When it created a 10-person team to go after Instagram users, millennial publisher Mic pulled people from graphics, edit and yes, Twitter.
For Sweet, the day starts and ends with Snapchat. Introduced a year ago, Sweet is a partnership between the messaging app and Hearst, and was the first publication to launch directly on Snapchat. Ross Clark, vp and general manager of Sweet, leads an edit staff of 25 that churns out 12 to 14 stories a day, a modern spin on lifestyle and service.
Advertisers should be held accountable for their role in perpetuating fake news through programmatic ad buying, Robert Thomson, CEO of Wall Street Journal parent News Corp said. “They make money on fake news,” he said, speaking today at the UBS Global Media & Communications Conference. “Often advertisers will be aggregating audiences.
Publishers have been rolling out paywalls and membership programs in the hunt for a way to fund online journalism. The latest is The Boston Globe’s medicine and health news site, Stat, which is introducing a $299-a-year premium plan for professionals working in and around the pharma and biotech industries.
As print revenue continues to shrink, legacy publishers are facing the question (again) of how to deploy their (also shrinking) staffs. In the early days of the web, print publishers had digital operations that were separate from their print teams, and often considered second-class; understandable, considering most of their money was and is still being made on print.
With print advertising on the wane, big publishing houses are looking to be as efficient as possible. That’s the situation Time Inc. finds itself in. The No. 1 U.S. magazine publisher behind such titles as People, Time and Fortune is creating 10 digital desks that will help it grow audience faster by pooling its editorial resources.
Breitbart News has stoked the internet with its call for a boycott of Kellogg’s goods for pulling its ads from the so-called “alt-right” news site. But is it also infringing on the law? The breakfast cereal maker has been joined by other advertisers including Allstate and Warby Parker in pulling their ads from the site, which many say promotes hate speech.
Clients want good press — but they want it to be effortless and they’d like it to be free. Enter the PR professional, who has to manage those often unrealistic expectations. In the latest installment of our anonymous Confessions, an agency PR pro vents about how clients don’t understand the work that goes into getting that press, and why media companies are the worst at being t ...
The “around the web” ads that populate big news sites are not without their detractors, but these ads are growing, not waning. Not only that, many publishers are running multiple recommendation engines at the same time. According to SimilarTech, a company that tracks the technology services that are running on websites, 2,259 of the 10,000 biggest sites used the two most popul ...
Google and Facebook have said they’re taking steps to remove fake news sites from their ad networks. But the varied and deep ad tech market means these sites will continue to have many other options for making money. Part of the struggle with containing fake news, which many are blaming for having undue influence on the election, is it’s hard to pinpoint.
Nimble, upstart publishers like BuzzFeed’s Tasty have figured out how to game the food internet with overhead cooking videos featuring concoctions that seem every bit as easy to make as they are tantalizing. Now, stalwart Bon Appétit wants to get a piece of the pie, so it’s launching a digital expansion with three new verticals coming in 2017.
Publishers are having a love affair with newsletters. Their ability to give a direct line to readers provides a handy bulwark against Facebook. Traditional publishers are pouring resources into them, like The New York Times, with its 12-person newsletter staff and others that have appointed newsletter “editors.
Many publishers have focused on building audiences on Snapchat. But for those without one of the coveted channels in the app’s Discover section, Instagram is an attractive alternative. Millennial-focused Mic is one such publisher. In the past three months, it has reassigned 10 people to Instagram, away from Twitter, graphics and editing/writing.
The election introduced many Americans to the alt-right faction of the conservative movement and, right along with it, the growing influence of ad tech on online media. The alt-right is a loosely knit group of people with ideologies farther to the right than mainstream conservatism — one that critics like the Southern Poverty Law Center have claimed is little more than a glori ...
Donald Trump is under fire for appointing Breitbart News chairman Steve Bannon to a top White House role, with many citing racist, sexist and anti-Semitic posts on Breitbart. But advertisers, thanks to programmatic ad systems, appear regularly on sites like Breitbart. Programmatic ads are bought and sold by machine at massive scale, often based on audience targeting rather than site environment.
Those article recommendation boxes at the bottom of publishers’ article pages have a clickbait problem, which is why prestige publishers Slate and The New Yorker recently removed the modules from their sites and others are reconsidering them. In testing, “it makes people angry,” About.com CEO Neil Vogel said of the content in the modules.
Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s Accelerated Mobile Pages, its open-source effort to speed up the mobile web, but they’re not thrilled with their ability to make money from them. Google’s answer is AMP for Ads, which extends AMP to native and video ads.
This article is from the third issue of Pulse, Digiday’s new print magazine examining the trends and shifts driving digital media and marketing. To get the full issue, subscribe here. It’s hard to find many who argue that ads shouldn’t be viewable. The days of buying and selling digital ads that aren’t viewable by humans should be over.
Coverboy People magazine is facing an online backlash for lavishing sympathetic coverage on a newly elected Trump, just weeks after defending an account it ran of one of its writers allegedly being assaulted by the real estate mogul. While some in the news media have editorialized that a Trump presidency will be a “tragedy” and a “bitter pill to swallow,” the Time Inc.