Lucia Moses

  • As the NY Times seeks talent, it should beware the star journalist

    A big takeaway of The New York Times’ internal 2020 Group report was the need to attract a bigger paying audience. Among its recommendations was to bring in more top journalists from the outside to help make its coverage better than the competition’s. The Times didn’t explicitly say it would be hiring “star reporters,” but one could easily see why it would go in that direction.

    Lucia Moses/ Digiday- 12 readers -
  • How Bustle, Atlantic Media are expanding their agency services

    Today’s publishers have to think about more than just advertising and subscription revenue. The latest example is millennial women-aimed Bustle, which has launched Bustle Trends Group, a research arm. The Trends Group plans to publish white papers and do custom projects for companies that want to market to millennial women.

    Lucia Moses/ Digidayin How To's- 9 readers -
  • Publishers love newsletters, but grapple with the underlying tech

    Publishers are embracing newsletters as they try to drive people directly to their sites. The third-party tech behind those newsletters, on the other hand, leaves something to be desired. So more of them, including The New York Times, Financial Times and Washington Post, have taken matters into their own hands and built their own.

    Lucia Moses/ Digiday- 11 readers -
  • Publishers confront email newsletter design challenges

    Publishers are bigger on email newsletters than ever, as evidenced by the plethora of launches, dedicated staff and design attention once reserved for new website launches. “A lot of media companies are looking at email newsletters in a way they haven’t in 10 years,” said Dan Maccarone, CEO and co-founder of design firm Charming Robot.

    Lucia Moses/ Digidayin EMail- 15 readers -
  • ‘Fake it till you make it’: Confessions of a recovering ad tech executive

    Programmatic advertising is premised on a belief in big data, but for the latest in our anonymous Confessions series, we talked to a former ad tech executive who says that in the quest to differentiate on their services, a lot of vendors play fast and loose with the truth. Here are excerpts of our conversation: How did digital advertising get so broken? When a big CPG company ...

    Lucia Moses/ Digiday- 14 readers -
  • How celebrity death hoaxes power fake news

    Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone, internet pranksters have “killed off” Queen Elizabeth, Tony Hawk, Miley Cyrus and Hugh Hefner, to name a handful that have been debunked by the website Gossip Cop.

    Lucia Moses/ Digidayin How To's- 13 readers -
  • Medium gives up on ad sales, calling the system ‘broken’

    Medium is laying off one third of its staff, sounding a similar refrain in publishing these days: The ad-driven system is broken. The platform-turned-platisher announced it’s shutting down its native ad sales operation to focus on getting payments from readers. Medium founder Ev Williams said Medium’s situation speaks to a larger problem with the web in general, saying that de ...

    Lucia Moses/ Digiday- 15 readers -
  • The New York Times gets into augmented reality with a new app

    Publishers have been jumping on the virtual reality and 360-video bandwagon, but have been slower to harness its cousin, augmented reality. That’s starting to change now, with The New York Times launching an IBM-sponsored project called “Outthink Hidden,” inspired by “Hidden Figures,” the Fox movie about African-American women working at NASA in the 1960s.

    Lucia Moses/ Digiday- 19 readers -
  • Forbes launches a Snapchat popup channel on Discover

    Forbes is using Snapchat to reveal part of its “30 under 30” list of influential entrepreneurs, marking the first time the publisher is releasing one of its major franchises on a social network ahead of its own property. Yesterday Forbes published about half the 30 names, including Margot Robbie, Simone Biles and Von Miller, on a popup channel on Snapchat’s Discover section.

    Lucia Moses/ Digidayin Social- 34 readers -
  • Facebook, Google, consolidation: What drove media deals in 2016

    Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. Here’s a look at the key media deals that grew out of that tension this past year: AT&T bids for Time Warner Telecom companies have been moving into the media business for some time, but they took a ...

    Lucia Moses/ Digidayin Social Display Google- 13 readers -
  • ‘The professionalization of fraud’: Agencies are alarmed by ‘Methbot’ scheme

    Ad fraud is nothing new, but ad fraud detection firm WhiteOps has discovered what it calls the biggest ad fraud scheme to date, an operation called Methbot that’s believed to have been scamming $3 million to $5 million a day since October from ad agencies and brands by mimicking video ad views. The news alarmed agencies, who said it should serve as another wake-up call to mark ...

    Lucia Moses/ Digiday- 13 readers -
  • Why BuzzFeed, Time Inc. are bringing the holiday gift guide to Facebook Messenger

    Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. The perennial publisher holiday gift guide is now a shopping bot. BuzzFeed recently launched its Ultimate Gift Finder on Facebook Messenger, an extension of its expanded e-commerce arm. The gift finder asks you a few questions like — Who are you shopping for? How much do y ...

    Lucia Moses/ Digidayin Social- 24 readers -
  • Year in Preview: 2017 will be the year that platforms pay up

    A year ago, Facebook wanted to get creators and publishers to use its new Live video feature. Facebook has a powerful incentive for them in its news feed, in that it can reward participants by sending eyeballs to their posts. But this time, it provided a far more important motivator: cash. More than $50 million, spread among 140 creators including The New York Times, Vox Medi ...

    Lucia Moses/ Digiday- 12 readers -