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Agency offices often display their culture and creativity throughout their offices, from murals on their walls to bathroom reading material to what they call their meeting rooms. Here are the stories behind some U.K. agencies’ meeting room names. Agency: Essence Names: Oolong, Darjeeling, Lady Grey, Lapsang Souchong Essence’s global offices name their meeting rooms to reflec ...
Global Radio, home to radio stations like Capital, Heart and Classic FM, has tuned into the revenue opportunities of video, and it’s paying off. The video team has grown from six to 25 staffers, bringing on board former producers from the BBC and YouTube. In the past, each radio station’s website would mostly feature music videos.
U.K. sports publisher GiveMeSport has used its proprietary technology to help grow its Facebook audience to an impressive 25 million followers. Now, it’s integrating artificial intelligence from its new owner, Breaking Data Corp, to give it an advantage over competitors. The publisher is using AI to play at both ends of the news spectrum — analysis and reaction pieces as well as breaking news.
German media company Spiegel-Gruppe has had a separate fact-checking team since the 1950s, several years after its print weekly magazine, Der Spiegel, published its first issue. Unlike other media organizations that are launching their own fact-checking sub-brands in a complicated political climate, Spiegel-Gruppe’s 70-person fact-checking team has integrated the process into i ...
In the increasingly competitive space of branded content, The Sun is trying to stand out with speed. During the FA Cup between January and May this year, the News UK title ran a branded-content campaign with Procter & Gamble razor brand Gillette, publishing half a dozen videos, one for the best goal from each of the six rounds of the tournament, within hours of the goal.
This week, Facebook announced Facebook Watch, and if it succeeds in making the social network a destination for TV shows, it becomes another competitor to established broadcasters. In the short term, Facebook Watch will likely chip away at broadcasters’ video-on-demand ad revenue, say industry insiders.
The branded-content supply has become crowded. So U.K. foodie site Great British Chefs is trying to stand out by offering in-depth audience research. The site, featuring articles and recipes by its editorial staff and network of Michelin-star chefs, has always hosted some form of branded content since its launch in 2010.
With Germany’s federal election coming up Sept. 24, BuzzFeed Germany is pushing further into news and politics coverage, following the playbook of its U.S. and U.K. news teams that have debunked fake-news stories spreading on social media. In April, BuzzFeed hired Daniel Drepper as editor-in-chief.
Vice Media U.K. is separating the Virtue team, its in-house agency, from its Vice Media team. Virtue, with 70 staffers in the U.K., used to centralize its creatives, strategists and account managers so they could work on Vice digital work that’s distributed on Vice Media’s own channels, and Virtue work that can also be distributed on clients’ own platforms.
Viral Thread, the 3-year-old media company that aims to bring people “the most popular stories on the web,” has a problem: Going viral has lost some of its appeal. With help from clickbait headlines and fake news, “virality” — once coveted by brands and publishers grappling with social media — now has the negative connotation of low-quality, forgettable content.
Food Network, whose parent company Scripps Networks Interactive was acquired this week by Discovery Communications, is bringing its brand of home and lifestyle social video content to an international stage. During the last month, Scripps Networks Interactive’s international teams, which include London, Singapore, and Warsaw, have collectively created 50 standalone short videos.
While agencies publicly push for more workplace diversity, the story is a different one internally. In our latest Confessions, where we trade anonymity for honesty, a female former creative agency executive says young creative agencies still have much to improve from a diversity standpoint. Ultimately, says our confessor, it’s up to shareholders to fix the gender imbalance.
Everyone is strapped for time. “Keep busy” is a standard mantra. Joanna Coles, chief content officer at Hearst, watches TV at double speed and wears heels on the treadmill. While digital tools like Slack commands, shared Google Docs, open calendars, artificial intelligence meeting assistants and connected offices have shaved off wasted minutes at work, agencies have their own ...
In the last few weeks, visitors to BBC iPlayer, the public service broadcaster’s video and audio on-demand platform, have been met with notices that mandatory registration including home address is coming soon. A number of publishers and broadcasters have employed required registration to offer more relevant content to audiences.
To start putting a value on those who engage with its platform, The Times of London analyzed comments on its website from May 2016 to April 2017. The News UK title found that those who comment, which amount to about 4 percent of its subscribers, read three times as many articles as those who don’t comment. For now, only Times subscribers can comment. The Times’ 1.
The Telegraph has introduced guarantees around campaign awareness, propensity to purchase and advocacy for its commercial content campaigns with the hope they will drive longer, more strategic partnerships with clients. By drawing on data from thousands of campaigns and their pre- and post-analyses over the last seven years, The Telegraph has set benchmarks that will inform ho ...
ESPN has brought personalization to its cricket-focused title, ESPN Cricinfo, which introduced a new design to its site and app on July 20. Users can customize what content they want to see in their feeds, adding teams they follow at the World Cup country level, county divisions and specific tournaments, like the NatWest T20 Blast. Push notifications can deliver content updates, too.
The Guardian has introduced a tool at the bottom of article pages so readers can vote for topics they want more detail on. For an article about the Conservative Party’s manifesto on social care, the Guardian offered three questions it could answer for readers. The options: how much the average person would have to pay for social care under the Conservative proposals, whether t ...
Surprise, publishers are finding a new source of referrals: Flipboard. In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010. Time Inc. UK started putting all its brands on the platform in April. Now, the company said Flipboard is its fourth-biggest referrer behind Google, Facebook and Twitter, ...
Since May 5, CNN International has produced “CNN Talk,” a half-hour politics chat show streamed on Facebook Live and TV simultaneously at noon London time each Friday. The show features host and CNN International correspondent Max Foster discussing the week’s political highlights with regular panel guests Iain Dale, Liam Halligan and Ayesha Hazarika.