lucinda southern

  • What to know about Amazon UK’s livestream TV service

    Amazon enhanced its video offering this week by launching Amazon Channels, the tech giant’s live-TV streaming service, in the U.K. and Germany. The service lets Prime members, who already pay £79 ($103) a year for a subscription that includes access to on-demand shows and movies, subscribe to up to 40 different live TV channels. These each range from £1.49 ($2) to £9.

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  • How Norway’s publishers are banding together to fight fake news

    Norway has a parliamentary election on Sept. 11, and the country’ media outlets are sharpening their fact-checking tools. In the biggest of the efforts, four of the country’s media organizations have formed what they say is a first-of-its-kind fact-checking collaboration. Faktisk, a non-profit fact-checking organization formed by Norwegian tabloids Verdens Gang and Dagbladet, ...

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  • The UK’s video consumption habits, in 5 charts

    Digital video viewing has become mainstream, and mobile is driving the growth, according to recent studies of the U.K.’s video-viewing habits. U.K. adults are watching nearly an hour of digital video each day, more than double what it was five years ago, according to an eMarketer forecast out this month.

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  • The Sun’s business model bet: bookmaking

    Faced with finding new ways to make money, The Sun built its own bookmakers last August, just in time for the start of the football season. Within six months, Sun Bets had amassed hundreds of thousands of customers, bringing in revenue for News UK, although the publisher was unable to provide specific numbers ahead of Sun Bets’ first annual financial results.

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  • How Time Out has grown e-commerce revenue by 45 percent in a year

    Time Out has dabbled in affiliate relations with booking engines for years, but in 2016 it launched more events and rolled out a custom e-commerce platform. The result: Last year, Time Out’s e-commerce revenue reached £4.7 million ($6.1 million), an increase of 45 percent year over year. This came from 300,000 transactions, a year-over-year increase of 21 percent.

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  • Spanish publisher El País drove nearly 1,000 bot subscribers over French election

    When it comes to Facebook Messenger bots, more specific topics lead to more subscribers. Since September, Spanish publisher El País’ Facebook Messenger bot — which has had at least 10,000 subscribers, although some have unsubscribed — has delivered automated news updates to followers each time something is posted to El País’ site.

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  • Snapchat taps Germany’s Bundesliga fans with football lenses

    Snapchat is expanding its footprint in Germany this weekend with eight custom lenses for the top football clubs competing in Germany’s football league, the Bundesliga. The eight teams — Hamburger SV, Borussia Mönchengladbach, SV Werder Bremen, Hertha BSC, FC Schalke 04, Bayer 04 Leverkusen, Borussia Dortmund and Bayern Munich — each have their own lens, which features the team ...

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  • The Financial Times toughens its stance against ad blockers

    After running ad-blocking experiments last July to a select group, the Financial Times has blocked content for all registered users with ad blockers installed. As of this week, registered users — those who have provided their email address in exchange for a number of free articles a month, but haven’t shared any payment details — are hit with a pop-up asking them to whitelist FT.

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  • The UK’s New Statesman launches pop-up election site

    British politics and culture weekly the New Statesman is launching a separate site this week called June 2017, which will focus on the upcoming snap general election set for June 8. Rather than the publisher’s usual fare of long-essay reads and opinion pieces, all the dozen-plus pieces of content there will be data-led.

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  • Why BuzzFeed’s Proper Tasty is taking on a global flavor

    BuzzFeed’s Proper Tasty Facebook channel has shifted its editorial focus from food tailored to Western palates to more global recipes. The U.K. team of four people produces between six and 10 videos a week. Previously, these videos featured a lot of gin and tonics, afternoon tea and more Western-influenced food like pizza and Victoria sponge cake.

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  • Transparency is the new black: Takeaways from Digiday’s Programmatic Summit

    Programmatic advertising, despite a drum beat of bad news around misplaced ads and fraud, continues to grow and play a larger role in the ad strategies of marketers and publishers. At the Digiday Programmatic Summit Europe in Wicklow, Ireland, this week, over 100 media and marketing executives gathered to share ideas and untangle some of the thorny issues within programmatic advertising.

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  • What MailOnline has learned from using header bidding through Facebook

    Header bidding, which lets multiple ad tech companies compete for publishers’ inventory simultaneously, has improved publisher yields, but it also has its limits. The MailOnline has been using Facebook’s recently launched header-bidding solution to access advertisers coming through Facebook’s Audience Network for the past six months, but it is keen to see how Facebook will ext ...

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  • Myths of programmatic advertising debunked

    Programmatic advertising has run into its fair share of problems, from bad ad placement to data quality to slow-loading web pages. At Digiday’s Programmatic Summit in Dublin, Ireland, this week, we gathered over 100 programmatic experts from marketing and publishing to discuss and debunk some of the myths around programmatic.

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  • How Barcroft Media tests linear TV content on YouTube

    Documentary-maker Barcroft Media is packaging up its video content into 10 different series on YouTube to attract more international TV buyers. The 10-year-old media company has a team of 65 full-time staff across its offices in London, New York and Delhi. The team is pretty lean, considering it operates a linear and digital TV production arm, YouTube channels, news service an ...

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