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Interest in addressable TV, which lets TV advertisers target viewers based on factors like location, income and technology usage, has grown in the U.K. — albeit from a low base. The promises of addressable TV — targeted ads, reducing wasted reach, easier post-campaign reporting — have been slow to materialize.
CNBC International is making YouTube a big part of its video focus this year, shifting away from one-minute reactive news videos on Facebook. In the next few months, CNBC International will launch up to five video series. The videos — lasting between three and six minutes — will also run on Facebook and CNBC International’s site, but made with YouTube in mind.
Dazed Media has discovered Instagram as a low-risk way of building audiences online. Another Man, its luxury men’s title, started as a quarterly print magazine in 2005 and just launched a website — roughly seven years after establishing an Instagram presence. “We think of Instagram as a cultural guide to men and women around the world, from our perspective,” said Ted Stansfie ...
Google is expected to face fines from the European Union that top €1 billion ($1.1 billion) over allegedly abusing its market share in search, according to a report from the Financial Times. There have been ongoing rumblings about Google breaching competition regulations in Europe. Here’s a rundown on the latest developments.
Driving direct connections with readers has become increasingly important. For publishers with subscription models, converting those readers into subscribers — like everything in digital media — has gotten more complicated. News UK estimates people need to come into contact with the brand seven times before subscribing.
The Financial Times is splitting up its video content into verticals, with the hope of targeting more specific audiences and adding commercial appeal for prospective advertisers. Last month, the publisher separated video content from FT Life, the publisher’s weekend supplement, into its own YouTube account.
Industry headlines may have focused on issues such as brand safety and viewability lately, but the threat of ad blocking remains strong, according to publishers at the Association of Online Publishers’ ad-blocking event in London this week. Over the last year, publishers have worked out their own ways to make up some of the revenues lost by users blocking ads.
For many publishers, e-commerce is a way of diversifying revenue streams in the face of dwindling ad sales. For Gay Times, e-commerce has helped it avoid folding: It’s the title’s fastest growing revenue stream and has initiated more commercial partnerships with retailers. In March, CEO James Frost bought Gay Times from parent company Millivres Prowler for £250,000 ($318,000).
Business Insider has aggressively expanded its editorial operations in Europe, opening seven local language sites in the last two years. It’s now making it easier for advertisers to run local campaigns. Previously, if a U.K.-based client wanted to run an ad campaign across Europe, it would have to deal with each local office.
BuzzFeed is working hard to prove it can tackle political news in the U.K. The media company partnered with Facebook to broadcast two live shows on the U.K. election from Facebook’s London studios. The first aired on Thursday night at 9:55 p.m. local time as the exit polls closed, titled “Election Night: What Happens Now?” and was hosted by BuzzFeed UK’s political editor Jim W ...
Verdens Gang, Norway’s most-read online news publisher, according to Reuters’ Digital News Report, already reaches over half of the country’s population of 5 million. Since launching on Snapchat Discover in January, the publisher has connected with the platform’s much-coveted younger audience. VG has a team of six dedicated to creating the Snapchat daily editions, which go out at 7 a.m.
Like other publishers, Hearst is focused on increasing its video output — and how to do it profitably. That means centralizing some functions. In the U.K., Cosmopolitan and Good Housekeeping are the only two Hearst brands producing video content regularly within their own editorial teams, but Hearst is hiring two people over the next four months to act as a centralized video unit.
It’s a difficult time for print media. Analytics firm Enders predicts £1 billion ($1.3 billion) of revenue will disappear from the U.K. newspaper industry between 2011 and 2019. Last year was a particularly bad one for the U.K.’s print newspapers: The closure of Trinity Mirror’s New Day after two months, plus the Independent’s shuttering of its print edition are just two examp ...
The Telegraph and Vice UK are launching on Snapchat Discover June 5 to bring political coverage to the app’s 10 million U.K. daily users ahead of the general election June 8. The publishers join dozens of other publishers on the platform, including Cosmopolitan UK, The Economist, Sky News, The Sun, Daily Mail and BuzzFeed.
Great Big Story planted its flag firmly in Swedish soil last week. The social video network and independent CNN subsidiary has taken the wrapper off a Swedish Great Big Story homepage and a dozen locally translated videos, including ones about an artist who paints with light, an 80-year-old bodybuilder and a sand-dune skier. It has also released two videos produced in the Nordic region.
In the last week, The Economist has grown its pool of prospective subscribers by 5,000 in the U.K. by offering free content. As part of a wider campaign around the U.K.’s general election on June 8, the publisher is giving away a free copy of The Economist’s endorsement issue coming out on June 3. It’s running election-led messages on TV, radio, display and social about the offer.
Facebook has made updates to its software developer kit so that publishers can design articles that now work across Facebook Instant Articles, Google AMP and Apple News. The update came out of Facebook’s Journalism Project, where Facebook heard from publishers they found it challenging formatting stories to suit multiple platforms.
The Financial Times has been broadcasting stories through WhatsApp for the past year as a way of reaching new readers, growing loyalty and driving people back to the FT’s site, where they are more likely to subscribe. During that time it has honed its content strategy to push out more specific market-related stories, rather than general news, and has found that people who acce ...
Last week marked the end of the Premier League football season, and, with it, the end of “Saturdays are Lit,” the weekly Snapchat Discover show from youth-focused football publisher Copa90 and Bleacher Report. Copa90 started the show in September, distributing it on Bleacher Report’s Discover channel.
Amazon enhanced its video offering this week by launching Amazon Channels, the tech giant’s live-TV streaming service, in the U.K. and Germany. The service lets Prime members, who already pay £79 ($103) a year for a subscription that includes access to on-demand shows and movies, subscribe to up to 40 different live TV channels. These each range from £1.49 ($2) to £9.