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Bleacher Report is growing its U.K. presence on the back of its popular Bleacher Report Football Instagram account. Bleacher Report Football, which has 667,000 followers, published 894 photos and videos on Instagram in April, according to NewsWhip data. In total, these generated 10.4 million engagements, a catch-all term NewsWhip uses for likes and comments.
The Guardian is remaining committed to virtual reality even though it’s unclear when it will become a moneymaker. At the beginning of October, the publisher — which has experimented with VR for over a year — brought its nine different VR experiences into its Guardian VR app and sent out 100,000 Google Cardboard headsets to make its VR content more accessible.
News UK is taking inspiration from agencies on how to create branded content. In the last year, the publisher’s branded-content arm, Bridge Studio, has worked closely with agencies to build a framework around how it creates content. Most publishers’ branded-content arms think audience first, rather than through the lens of their own brands.
Quartz is finding there’s reader appetite for augmented reality. In the week following Apple’s Sept. 19 iOS 11 update that included augmented reality capabilities, the Quartz app was downloaded 10,000 times, according to the publisher, which claims a total of nearly 780,000 app downloads across devices.
Swedish media group Nyheter24-Gruppen has gone a step further than other e-commerce-hungry publishers by building Urban Gloss, its own beauty brand and range of products. Since August, Urban Gloss has sold six beauty products, including night cream and face serum, priced between 80 Swedish krona ($10) and 350 Swedish krona ($43).
The pivot to video is not on everyone’s agenda. News publishers Trinity Mirror, The Telegraph and Axel Springer are refraining from making any drastic changes in strategy that would prioritize video over other formats. “Video is part of the business, but two-thirds of our revenue is print,” said Swen Büttner, head of video marketing at Axel Springer’s sales house Media Impact.
While some publishers have found it challenging to monetize Facebook Instant Articles, French news publisher Libération remains a fan. According to the publisher, it makes more money through ads sold by Facebook via IA than on its own mobile webpages. Libération has formatted all its 150 daily articles for Facebook’s fast-loading mobile pages feature since January 2016.
FT Labs — the publisher’s four-person experimental unit — has been converting its text articles into audio to figure out its readers’ appetite for listening to articles. The publisher has been using Amazon Polly to convert the text articles into audio, read by artificial voice named Amy. Written articles take between one and three seconds to convert into audio.
Nordic publisher Schibsted launched web-TV channel VGTV in 2013 as a counterpart to its Norwegian daily tabloid paper, VG. At the beginning of 2017, VGTV claimed 420,000 daily unique viewers and more than 25 million video stream starts per month on its own platform. Norway has a population of just 5 million.
Bauer Media is trying to show its ads can drive sales with shoppable videos for clients such as Adidas and Very. This month, Bauer launched a two-month campaign for online fashion retailer Very that included 25 videos where viewers choose which items they want stylists in the video to wear. The first in the series shows different ways to wear a leather jacket: Viewers choose w ...
CNBC International is the latest example of a publisher leaning into the agency world. Eighteen months ago, the publisher launched CNBC Catalyst, its in-house agency. Since then, CNBC has won back HSBC and ExxonMobil’s business from competitors and attracted new brands such as Schneider Electric and Huawei and grown revenue in the double digits year over year, according to the ...
French newspaper Le Figaro is getting people to spend more time watching its live videos by adding interactive features. The right-leaning daily rebooted its video player and has been running most of its videos on the new player since September, including about 60 hours of live video a month. With the new player, viewers can comment (after logging in on Facebook), and post rea ...
MailOnline is joining the ranks of a growing number of publishers keen to deepen partnerships with brands and agencies by offering more strategic — and valuable — services. The publisher has started offering key clients access to its live on-site surveying tool, Pulse, to help them make more sense of its digital audience of 29 million monthly uniques in the U.K. (over half of the U.K.
The Times of London has a loyal subscriber base, but for luxury advertisers hungry for video, paywalls are limiting. Since Sept. 17, Style, the Times’ weekly print fashion supplement, has published daily videos in front of its paywall to build its audience and give advertisers a way to reach the audience every day, rather than weekly in print.
E-commerce has increased its share of Future Publishing’s revenue, and the company is now confident it can turbocharge growth by repositioning its technology brand T3 as a pure e-commerce play. As part of this, it’s expanding the brand’s content to cover men’s lifestyle verticals, including fashion, travel, culture and fitness.
Ladbible’s content is not for everyone. It doesn’t take long on the site to find content like a viral photo of a footballer’s bald patch resembling a penis right next to “Tinder Poo Date Girls Speaks Out and Gives Herself a New Nickname.” Might not be the type of fare a straitlaced brand would find, well, problematic. To allay such concerns.
After shuttering its print paper in March 2016, The Independent is profitable again and can spend more on what its audience wants — and that’s video. Over the next six months, ESI Media, the parent company of The Independent and the Evening Standard, plans to double its video team to 50. Each title currently has a team of 10 video specialists, and a central team of five works ...
Bauer Media has run classified ads for cars on its digital auto sites for about a decade, taking a modest cut of the sales. In the last year, it’s switched gears to keep up with growing competition, adding more tools that generate useful data and adapting the way its editorial team communicates to audiences.
Media companies have mostly used voice-activated devices like Amazon Echo and Google Home to deliver news headlines. The BBC’s research and development lab is trying to make stories people can interact with. One result of this is “The Inspection Chamber,” a Kafkaesque audio drama developed over the last nine months with production company Rosina Sound.
Aside from the usual political press junkets this week, three YouTube stars from different European countries will interview European Commission President Jean-Claude Juncker for TV channel Euronews as part of the broadcaster’s aim to bring a range of national perspectives to its coverage. On Sept.