lucinda southern

  • The Telegraph launches audio show for Google Home

    The Telegraph is using audio more often to pull in new readers and, in time, convert them to paying subscribers. The British newspaper launched two audio series in the last two weeks: a standard weekly podcast and an audio show designed for Google Home. Audio has become a focus for the publisher over the last six months, partly thanks to devices like Amazon Echo and Google Hom ...

    Digidayin Google- 12 readers -
  • The Economist’s go-slow approach to its site redesign

    For most publishers, there are two phases to a site redesign. The first happens behind closed doors, with user testing and internal work, with the grand public unveiling coming later. The Economist took a different approach over the past year. Choosing to draw out the introduction of its new site in order to gather feedback and make tweaks. A year ago, The Economist had a new design ready to go.

    Digiday- 13 readers -
  • The Times of London is wooing subscribers via a Brexit Facebook group

    The Times has started a Facebook group dedicated to discussing Brexit topics, as part of plans to win over future subscribers. The News UK-owned newspaper began the Facebook group last month after noticing a steady increase in comments on Brexit-related articles on its own sites. People are encouraged to share information from around the web in the group, which is called “52 ...

    Digidayin Social- 16 readers -
  • With 40 in sales, Snapchat is building its UK ad business

    Snapchat parent company Snap is busy scaling its ad business in the giant U.S. market, while also building a global business. In the U.K., Snapchat’s first international market, the platform has doubled its headcount in the past six months, now boasting 40 sales people calling on agencies and brands in London, and around 115 people total, according to sources. The U.K.

    Digiday- 13 readers -
  • Amid cutbacks, The Guardian pushes further into long-form documentaries

    Even as it trims costs to stem the tide of losses, The Guardian has increased the number of long-form documentaries it releases from one a month to one a week. Last week, Guardian Documentaries launched “Erica: Man Made,” a 15-minute film about an autonomous robot and the creators behind it. Over the weekend, it racked up 270,000 views on Facebook and over 100,000 views on Y ...

    Digiday- 16 readers -
  • How Bild uses Facebook Instant Articles to drive subscriptions

    Axel Springer’s Bild is looking to use Facebook Instant Articles to drive subscriptions. The German publisher has reduced the number of steps readers have to take when signing up for a subscription through Instant Articles from nine to three. The Axel Springer tabloid was among the first wave of publishers using Facebook Instant Articles when it launched in July 2015.

    Digidayin Social How To's- 15 readers -
  • How Sky is pushing beyond TV with more branded social video

    Sky is pushing further into social video after snapping up content-production company Diagonal View. With the deal, Sky can reach younger audiences and increase its social video branded-content capabilities, starting with Sky Sports. Previously, the broadcaster has run high-production value, branded-content campaigns across TV, with supplementary elements on digital platforms.

    Digidayin How To's- 15 readers -
  • The Telegraph gets 1 million monthly readers from Google Play Newsstand

    Publishers are learning that an over-reliance on reaching audiences on one platform is not a fail-safe strategy. For The Telegraph, Google Play Newsstand has become a valuable channel for finding new readers: After publishing content to Newsstand for the last 12 months, The Telegraph has increased audiences by 78 percent to 1 million monthly readers.

    Digidayin Google- 15 readers -
  • ‘Buying VoD is a box-ticking exercise’: problems with broadcast video-on-demand

    With brand-safe environments taking up headlines and head space, British broadcasters have been quick to tout their own video-on-demand services. And yet broadcasters’ own VoD propositions are still bumpy. The issues with VoD range from ebbs and flows in demand; repetitive ads and janky tech. There’s also the fact that VoD ads typically fare more expensive than regular web video placements.

    Digiday- 10 readers -
  • ‘Unpolished and real’: Bauer’s Debrief is getting into podcasting

    Navigating adulthood in the connected age is rife with obstacles. How do you meet new people when your uni friends aren’t living next door? How do you avoid the feelings of inadequacy while scrolling through Instagram? While we might be living in the most digitally connected age — where WhatsApp conversations replace actual conversations — we all know this makes us more lonely.

    Digiday- 13 readers -
  • Inside the Atlantic’s plans for European expansion

    The Atlantic announced this week that it’s officially planting the flag in U.K. soil and opening its first international bureau in London this summer. A team of 10 — split between editorial and commercial — will work to grow non-U.S. readers and advertising partners. For a 160-year-old media company, this may seem overdue. “I wish we could have done it earlier,” said Atlantic president Bob Cohn.

    Digiday- 17 readers -
  • How French publisher Mediapart has used political tumult to drive subscriptions

    Nine-year-old French online news site Mediapart is one of the country’s online success stories when it comes to getting people to pay for content. In the last two weeks, it has signed up 3,000 subscribers, bringing the publisher up to 140,000 paying readers. Each day it adds another 400. In some cases, when it breaks a big story on a political scandal, like revealing France’s ...

    Digidayin How To's- 25 readers -
  • How British Vogue used Instagram Stories to gain a million followers in one year

    Fashion brand feeds on Instagram tend to be highly polished and painstakingly curated. But for British Vogue, the platform’s Stories feature allows the publisher to be a little more playful. “We’re trying to do fun things, like filming in the fashion cupboard, out in a shoot, a mix of things tied to special occasions,” said Sam Rogers, acting editor at British Vogue. It seems to be working.

    Digidayin Social How To's- 22 readers -
  • How News UK spreads branded content across platforms

    News UK has had success with branded content on its own sites, with previous branded-content campaigns boasting up to nine-minute dwell times. But now the publisher is branching out its branded-content offering by expanding the number of social platforms it distributes to. The Sun ran a campaign for Hasbro brand Monopoly in January, in which the brand wanted to get word out th ...

    Digidayin Content How To's- 16 readers -
  • How the Financial Times gets people to share more videos

    The Financial Times wants to grow its video audience, but it’s got a problem: Business executives tend not to share video. A new study from the FT, done with content-production company Alpha Grid, found just 10 percent of business executives in its sample shared video content regularly. When they do share, business people tend to prefer private channels like email far more tha ...

    Digidayin How To's- 17 readers -
  • What to know about Germany’s fake-news crackdown

    Last week, Germany formally proposed a law to fine social networks up to €50 million ($54 million) if they fail to remove harmful fake news or defamatory content — what it’s calling “criminal content” — from their platforms within 24 hours. Heiko Maas, the federal minister for justice and consumer protection, specified that criminal content includes defamation, slander, threat ...

    Digidayin Social- 13 readers -
  • How Daily Express publisher Northern and Shell centralizes video production

    Northern and Shell, publisher of the Daily Express, Daily Star and OK! magazine, has been leaning hard into video, growing its number of video specialists from four to 30 people in 18 months. It’s now publishing roughly 300 videos a day across its sites, most of them licensed, up from less than 50 last year. Now, 90 percent of articles have some form of video.

    Digidayin How To's- 10 readers -