lucinda southern

  • Inside Car Throttle’s Instagram strategy

    Car Throttle is shifting gears. The online community for auto fanatics once prioritized building (and keeping) its audience on its owned and operated sites. Increasingly, however, it has come to embrace social channels. One major focus area is Instagram, where it has doubled Instagram followers in six months to over 500,000 across its three main accounts: its namesake account, ...

    Digidayin Social- 5 readers -
  • Trinity Mirror redesigns 50 of its sites to cut page load in half

    Speed is a battleground for publishers. And Trinity Mirror has just fired a shot across the bow: The publisher of over 50 news sites, including flagship national tabloid The Mirror, has spent nine months cutting the load time of its websites in half to two seconds. Five of its regional sites are running on the new design, including The Wharf and Get Reading.

    Digiday- 8 readers -
  • As Viceland struggles in the UK, Vice News adds edit staff

    In the little time that Viceland has been running in the U.K., it has had poor ratings, peaking at less than 14,000 in the first two weeks after its September launch. The company has responded by saying it’s working on a long-term strategy, and such early scrutiny is unfounded. The challenge is migrating an army of engaged online viewers to TV. In the U.S.

    Digiday- 5 readers -
  • The Telegraph overhauls mobile app to focus on speed

    Apps remain an important channel for the Telegraph’s core audience of paying subscribers. Now, to better serve this small but engaged user base, the publisher has redesigned its main news app around speed and convenience. Previously, the mobile app was available only to paying subscribers and was a similar experience to the mobile website.

    Digiday- 11 readers -
  • ‘People play with ads’: Snapchat ramps up courtship of UK advertisers

    In her first stage appearance on behalf of the company, Claire Valoti, gm of Snap Inc. in the U.K., is reinforcing the platform’s position in the U.K. — and making a play for the U.K.’s mobile ad dollars. “Brands are brands, people are people, brands are not people,” she said, speaking at the IAB’s Engage event in London.

    Digidayin Mobile- 7 readers -
  • Chairman of UK grocer Morrisons: The boardroom needs more marketers

    Morrisons, the U.K.’s fourth-largest supermarket group, spends a bit on ads. Chairman Andrew Higginson has a message for marketers: Ads will be better. “A well-informed customer with lots of choice will only pick you if you’re great,” he said at the IAB Engage event in London. “Customer cynicism, their choice and their smarts, will drive up the standard in advertising.

    Digiday- 7 readers -
  • Brands and publishers turn to actors and comedians to give chatbots personality

    The problems with chatbots is they tend to sound too robotic. That’s why companies hire comedians and scriptwriters to shape their bot personalities and give them that human edge. This week, Google announced it has hired writers from film studio Pixar and satirical site the Onion to help make Google Assistant, which powers its Home device, sound more human.

    Digiday- 10 readers -
  • The Financial Times tries its hand at more commerce

    How To Spend It, the Financial Times’ luxury and lifestyle supplement, is relaunching Wednesday with a redesign that focuses on improved speed, aesthetics and — most important — a more robust e-commerce tool. How To Spend It has been part of the FT’s brand for 40 years, first as a column, then a weekly print supplement.

    Digiday- 10 readers -
  • Joe Media is making TV-like programming for Facebook Live

    Publishers like Joe Media are evolving their Facebook Live strategies beyond the lo-fi experimentation with blowing up fruit to something more polished and TV-like. For the last three weeks, young-men publisher Joe Media has streamed on Facebook “Football Friday Live,” a 30-minute weekly panel discussion about the Premier League.

    Digidayin Social- 18 readers -
  • How Bloomberg is trying to own Brexit coverage

    The British vote to withdraw from the European Union led to an avalanche of predictions of economic doom. But it’s also been a boon to publishers as the public is transfixed by the wonky details of extracting the world’s fifth-largest economy from the world’s largest second-largest economic entity.

    Digidayin How To's- 19 readers -
  • The FT buries developer job post in new site HTML

    The Financial Times has come up with an ingenious way to recruit its next batch of developer interns: The publisher is hiding the application form in the HTML code its new site. Toggle to the original source code from the FT’s homepage and the application can be found underneath the recognizable FT letters written out in dummy code.

    Digiday- 12 readers -
  • At The Independent, ‘commercial journalists’ join the newsroom

    ESI Media, publisher of the Independent and the Evening Standard, isn’t squeamish about mixing marketing and editorial. Six months ago, it received attention for being one of the few newspaper publishers that was hiring editorial staff to also work on commercial content. For instance, a commercial journalist, who sits within the editorial team and creates content for the ESI M ...

    Digiday- 9 readers -
  • Unilad is using Facebook Live to stream mixed martial arts

    Starting in November, viral bro publisher Unilad is getting into the sports broadcasting game. Through a test deal with the British Association Mixed Martial Arts, Unilad will stream on Facebook matches from the No. 3 British mixed marital arts league. The idea is to use Unilad’s broad reach on the platform, where it has 19 million likes, in order to branch into sports broadca ...

    Digidayin Social- 7 readers -
  • How Refinery29 is expanding in Europe

    Many U.S. digital publishers are expanding abroad, often relying on local partnerships. But Refinery29 is relying on local teams to create content for national audiences — and build relationships with advertisers. Refinery29 has an 11-person editorial staff in London, where it launched nine months ago; it has a six-person editorial team on the ground in Berlin following its start in early June.

    Digidayin How To's- 9 readers -
  • How the Radio Times, the TV Guide of the UK, is drawing a younger web audience

    The U.K.’s Radio Times, the world’s first broadcast listings magazine when it was founded in 1923, has been making a play for younger audiences online. The weekly print magazine is still the publisher’s dominant force, with a circulation of 788,000 copies (approximately 31 percent are subscribers) selling at £2.30 ($2.99) per issue. But the average print reader is 57 years old.

    Digidayin How To's- 8 readers -
  • 4 charts: The state of publisher referral traffic from LinkedIn

    Referral traffic to publishers from LinkedIn has had its ups and downs, but for the last eight months, it has been on a steady uptick as publishers tweak their editorial strategies. In January, publishers saw traffic to their sites from LinkedIn explode, in some cases tripling. Since this spike, referral traffic has continued growing steadily.

    Digidayin Social- 9 readers -
  • French news publishers believe solidarity is key to staving off ad blocking

    In France, publishers are taking to the barricades to fight ad blocking. After what publishers believe to be a successful trial of blocking ad-blocking users in March, more news publishers are joining forces against ad blockers and taking a tougher stance in September. Out of France’s top 40 publishers, 80 percent of them are part of this operation, more than the number that t ...

    Digiday- 12 readers -
  • Confessions of a former viral publishing exec on the dark arts of follower bots

    Publishing is still in the viral era, where content is made with sharing firmly in mind. In our latest confessions piece, where we trade anonymity for honesty, a former publishing exec for a well-known viral publisher reflects on the highs, the lows and the dark arts of viral publishing, and tells us the there’s still no proxy for scale. Excerpts lightly edited for clarity.

    Digiday- 13 readers -
  • The Telegraph shifts beyond news to more lifestyle videos

    All publishers have the video bug, and The Telegraph is no different, pumping out 60 series since May. Each series fits into one of nine topic channels, from news to tech to beauty. Unlike many publishers, The Telegraph is focused on views on its property rather than Facebook or YouTube. The publisher, now with a 30-person video team, is upping its lifestyle video content, hav ...

    Digiday- 10 readers -
  • Politics and international economics: Le Monde uses Snapchat Discover for serious news

    Le Monde is betting there is a place for serious news millennial-skewing Snapchat, which last week launched its media-focused Discover section in France. Le Monde is one of eight publishers on Discover in France, with local players like L’Équipe and Paris Match sitting side by side with French editions of Cosmopolitan and Tastemade. While much of the Discover content in the U.S.

    Digiday- 10 readers -