lucinda southern

  • Cheatsheet: How Europe is moving to regulate Google and Facebook

    Government authorities have faced mounting pressure to regulate technology platforms across the world. This week, an independent watchdog recommended U.K. Prime Minister Theresa May introduce two new laws that would see platforms like Google and Facebook face similar regulations to publishers. Add to that the ongoing antitrust cases in Europe and accusations of spreading Russia ...

    Digidayin Social Google How To's- 7 readers -
  • The state of voice assistants in 4 charts

    Brands and publishers are navigating how they come across in audio. The mounting interest in voice assistants and voice-activated platforms is leading to new ways of working, and in theory, additional channels to drive revenue. Here are four charts on the state of voice. Amazon Echo challengers are coming Amazon has flooded the market thanks to lower pricing, with some repor ...

    Digiday- 10 readers -
  • Sports publisher GiveMeSport is growing revenue by cutting ads

    Sports publisher GiveMeSport has spent the last year culling underperforming ads from its site. The digital native sports publisher has cut all six ads from its homepage, four ads from each article page, and all ads from its vertical pages, which include football, boxing, cricket and tennis. Its NBA vertical still features ads from the league.

    Digiday- 11 readers -
  • The Washington Post is focused on selling branded content internationally

    The Washington Post has taken more of a slow and steady approach to international expansion compared to some pure-play digital publishers, whose global growth ambitions seem to be tempered. For the next year, the publisher will focus on growing its branded-content capabilities internationally after hiring its first head of marketing for Europe and Asia, Aaron Robinson.

    Digidayin Content- 17 readers -
  • Beef jerky and sofas: Why Hearst is expanding product licensing

    Publishers need to play to their strengths when diversifying revenue streams. For lifestyle magazine brands like Hearst Magazines UK, this means co-creating branded products that it knows its loyal audiences want. Product licensing is becoming an increasingly important part of its business. Revenue from product licensing makes up 5 percent of Hearst’s total revenue, a growth o ...

    Digiday- 19 readers -
  • How Car Throttle has grown e-commerce to 40 percent of its revenue

    Auto enthusiast publisher Car Throttle has found an audience of car lovers willing to buy engine-scented candles and gearshift keychains. Like many publishers trying to reduce reliance on digital advertising revenue, the company has pushed hard into e-commerce. It seems to be paying off: E-commerce revenue now accounts for 40 percent of its total revenue, up from 5 percent in ...

    Digidayin How To's- 15 readers -
  • How The Times of London is using Facebook groups to drive subscriptions

    The Times of London is experimenting with Facebook groups dedicated to specific topics in order to attract new readers and ultimately convert them into subscribers. Over the last six months, the News UK-owned title has started three Facebook groups. The first, Brexit-focused 52 | 48, launched in April and has over 1,300 members.

    Digidayin Social How To's- 15 readers -
  • Time Out plans to use Google Home to grow its e-commerce business

    City guide Time Out has developed a conversational app for Google Assistant, used in Android phones and Google Home devices, through which people can ask up to 100 questions about what to do in their city. People can ask questions like, “What’s a good bar to go to tomorrow?” “What’s happening in London tonight?” or “Where’s a good place to go for cocktails with the girls this w ...

    Digidayin Google- 25 readers -
  • ‘You have to love the complexities’: Publishers confront challenges in growing events

    Events have become a go-to revenue source for publishers, but growing a profitable business is not without its challenges. Publishers are not just competing with other events companies, but any content provider or brand that claims to have a route to consumers. Making money from events often requires a dedicated team and a different set of skills when selling event sponsorship packages.

    Digiday- 14 readers -
  • Radio broadcaster Global is using news publishers’ data to target audio ads

    Radio broadcaster Global is tapping traditional news publishers’ first-party data to provide better targeted audio ad campaigns for its advertisers. Over the last year, Global has paid publishers, including ESI Media, Dennis Publishing, MailOnline and Haymarket, to overlay their first-party data into campaigns that run across its digital audio exchange Dax.

    Digiday- 14 readers -
  • With 1 million users, DriveTribe courts advertisers

    After growing to 1 million users in the last year, DriveTribe, a content creator and platform for car enthusiasts, is starting to drive commercial deals with brands. Just before launch last November, the company — founded by “The Grand Tour” hosts Jeremy Clarkson, James May and Richard Hammond — announced funding of $6.5 million (£4.9 million) from 21st Century Fox and $5.5 million (£4.

    Digiday- 16 readers -
  • The UK’s changing video ad landscape, in 4 charts

    Despite brand-safety concerns, user experience issues and measurement gripes, digital video advertising is in decent shape. According to data from GroupM’s “This Year Next Year,” U.K. marketing forecast, this is at the expense of legacy media: TV has zero percent growth forecast for 2018 in the U.K. Here are four charts on the state of online video advertising in the U.K.

    Digiday- 8 readers -
  • Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’

    Hearst Magazines U.K. CEO James Wildman, who took up the post this April from Trinity Mirror, has a familiar mandate for magazine publisher: drive digital revenue growth to offset losses in print and find new revenue streams. “The midterm objective is to reach the inflection point quickly. Our growth in new revenue will have to more than offset the decline in old revenue,” he said.

    Digiday- 27 readers -
  • Dazed’s redesign cut out ads — and people are staying a lot longer

    Lifestyle and culture magazine Dazed redesigned its website this September with the goals of getting people to read more articles, making native ads more visible, and focusing on fewer, more effective display ads. The redesign has increased time on site by 21 percent to two minutes and 19 seconds, according to the publisher.

    Digidayin Display- 16 readers -
  • How vertical video is driving the BBC’s mobile traffic

    The BBC has been creating vertical video for the last year. Now, it has proof its efforts are paying off. The broadcaster introduced a “videos of the day” vertical video section to its domestic and international news app a year ago. Since then, the number of visitors coming to the app to watch video has risen 30 percent, while the number of videos viewed per user has grown by ...

    Digidayin How To's- 18 readers -
  • How MTV, The Telegraph and Evening Standard are using Amazon Echo Show

    The Amazon Echo Show, the tech giant’s latest Alexa-enabled device complete with a 7-inch screen, launched last week in the U.K., with media companies like the BBC, The Telegraph and MTV adding video content to their audio skills. Amazon has flooded the market with variations of its Echo products, such as the more compact Echo Dot, the Echo Spot for connected homes and the Ech ...

    Digiday- 18 readers -
  • The pivot to paid heralds the rise of the chief customer officer at publishers

    News publishers are going above and beyond to offer more than traditional news products, turning readers into multichannel customers in the process. It’s now a competitive advantage for publishers to ensure their customer experience is top notch across everything, whether it’s buying a newspaper in a shop, consuming content online or in a mobile app, viewing well-targeted ads, ...

    Digiday- 13 readers -
  • Vertical video ads are slow to take off in the UK

    Vertical video is often lauded as the future, but it’s stubbornly not the present in the U.K. On the surface, there’s a lot of action, as publishers like News UK, Hearst and the BBC — not to mention big platforms like Facebook and Snapchat — have added vertical video capabilities. But many publishers have not, and agencies have been slow to create vertical ad campaigns, accord ...

    Digiday- 14 readers -
  • Time Inc. UK has 20 people writing commerce content for Black Friday

    Time Inc. UK has assigned 20 people to write commerce content ahead of this year’s Black Friday, taking place Nov. 24 — twice the number it had creating content last year, when each magazine brand created content individually, according to the publisher. The journalists, from Time Inc. UK brands, including Trusted Reviews, Marie Claire, NME, InStyle and Cycling Weekly, will so ...

    Digidayin Content- 10 readers -