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Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine.
If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. You’ll have seen a thousand different articles on SEO: on-page optimization tips, off-page optimization tips, SEO basics, email marketing tips, etc. online and implemented them – only to see them fail, or worse, backfire.
Starting off a career as a freelancer – whether you work in web design, web development or content writing – is not easy. One of the most challenging parts of freelancing is figuring out how to get a client in the first place. It doesn’t matter how experienced you are… sometimes it’s really hard to establish yourself in a crowded marketplace.
Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site.
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization.
If you’ve just started your WordPress blog and want everybody to read your content, then you should promote your blog on multiple online platforms. Creating and launching an appealing and informative blog is not enough. For better results, you need to get serious about its promotion. Marketing has always been a great way to drive the targeted audience towards your brand or product.
WordPress is awesome for many things, but is eCommerce one of them? As a WordPress developer, I get this a lot. The anxiety is justified: “Everyone knows WordPress is a blogging platform. How could it do eCommerce if it’s just meant to publish blog posts?” And I am not denying any of it. It’s true that WordPress began, and remains to this day, a blogging tool at heart.
Marketing has so many subdivisions, sometimes it’s hard to keep track. Content marketing, one of the more misunderstood off shoots, is as tricky as it is simple. What’s so tricky about it, you ask? It’s just writing… No. Not everyone can write something that speaks to their readers and prompts them to like/follow you on social media. You are not writing high-school papers.
WordPress is one of the most influential CMS platforms that enable you to create and develop a website or blog. Most of the time, it works smoothly and offers automatic updates that allow for easy management. The platform is also highly-customizable that allows you to input new themes and plugins for the website.