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In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar Her budget-in-flight deck (paid social media tracking + ...
Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business, not just social marketers. That’s perhaps why it is so valuable: because it contextualizes the trends that social marketers are noticing and experiencing everyday. 2017’s report gave a welcome-but-exhaustive overview of global trends before delving int ...
In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Jen Joyce’s story. Jen Joyce, who leads social media marketing at Simple, got her start locally here in Seattle managing social for Hotel Max, before she was recruited for Uber’s first PNW office.
Today, Tanya Cramp (Global Digital Content Manager at Hard Rock) and I had a conversation about gut checks, collaborative strategies, and the process of creative campaign planning. You can find the recording here: We discussed how you should never create a campaign in isolation, and divulged tactics for getting buy-in from stakeholders.
I went to Social Media Marketing World a month ago, meant to write a blog post about it, and got caught up in other projects instead. 10 Social Marketing Lessons from the Forbes Most Valuable Brands Download But this has been a blessing in disguise, because the time and distance has helped me identify the lessons which really resonated with me.
It seems like Facebook, Instagram, and Snapchat unveil new developments and product features every day as Snapchat goes toe-to-toe with Instagram Stories (and now Facebook Stories), and all of these networks try to: A) Get current users to spend more time with them B) Attract new users C) Get currently engaged brands to invest more in them D) Attract new brands Here’s the latest informatio.
Welcome to Week 2 of the #SimplySocialAwards! Last week, we collected your votes for Best Instagram Strategy. The winner was Tone It Up. But now it’s week 2, and we’re asking you to vote on Best Social Content Strategy. This week features brands who do it all, creating head-turning social content across multiple networks and delivering a cohesive message to their target markets.
Today, we’re kicking off the #SimplySocialAwards! Over the next four weeks, we’ll be asking you lovely people to help us recognize brands that are crushing their social strategies. Here’s a breakdown of the categories by week: Week 1: Best Instagram Strategy Week 2: Best Social Content Strategy Week 3: Best Video Strategy Week 4: Best Brand Personality This week ...
What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? 25 Ways to Come Up with More Creative Campaigns Download 30-day transformation isn’t just for bikini bods, folks–your brand can have its epiphanic moment sooner than you think. Here’s what to do. Day 1 Conduct an audit.
Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there. Let’s break it down to the essentials: the key components of an effective deck which positions you and your department best, and makes your requests clear. 1. Give Some Background As always, start with the data.
The most successful people I have encountered in business are those who know the pulse of their function and are in tune with what is happening in their company, among their competitors, and within their industry. The Social Marketer’s Gut Check Guide Download You know the people I am talking about. They are very easy to identify in meetings.
Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? How to Build a Social Media Calendar Download So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product.
As I was doing research for this blog post, two major themes kept repeating themselves: connection and consistency. The connection theme applies to communication both between different parts of marketing departments and between brands and their audiences. The consistency theme is, well, consistent across most of my findings and suggestions here.
Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true, you’re missing out. Content Benchmarks: Using Social and Web Data to Set Performance Goals Download When your content team is regularly informed about what’s performing well (or not) on social, they can create better content for your social team.
The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement.
What’s the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice.
Our recent webinar with Pixlee was a smashing success! We covered: – Specific social marketing tactics you can use in the different stages of the customer journey – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages – A robust Q&A session at the end with real participant questions Check out the .
Get Schooled–which was just made part of the FastCompany Most Innovative Companies list for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. Their mission? Elevate student voices and help as many students as they can with high school attendance, gradu ...
At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. How to Create a Monthly Social Media Report Download Now you’re executing. But you know what they say about best-laid plans.
Influencers are an essential link between conversations and conversions, especially for brands in crowded, competitive spaces. They give your brand authentic appeal, help you connect to your target audience(s) more easily and robustly, widen your net of brand awareness, and ultimately help you drive more sales.