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The digital marketing world is evolving fast. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. But even if you check Twitter every five minutes, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a fresh-off-the-presses study, a new ad campaign.
We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Here are a few highlights from the Predictions Guide. Scroll down to download the whole shebang.
The Social Media Marketer’s Blueprint for Success Download In our Blueprint for Social Success: Setting the Foundation for a Breakthrough Year webinar, we experimented with interactive format. We wanted a more give-and-take feel, so we asked our attendees poll questions, tailored our content accordingly in real time, and answered questions our audience submitted as we went ...
Taking another step towards increasing adoption of Instagram Stories among average users and brands alike, Instagram has expanded the abilities of this feature in recent days. Here’s what these expanded options mean for marketers. Linking Out This is a biggie. Talk about ROI: Instagram users can finally click on embedded links within your Instagram content (as long as you’re a ...
Your social and digital campaigns are generating engagement, but this engagement translates to dollars and cents. Up until now, however, your ability to make money and optimize campaigns for revenue has been limited by your definition. Her High-Level: The Total Campaign On the highest level, you want to know how much revenue your entire social and/or digital campaign generated.
Since its conception, social media has been the black sheep of the social media family, marching to the beat of its own drum: unique, intriguing, a bit immature. This holiday season, with social attribution, we celebrate the end of that era, welcoming a new, more sophisticated, social marketer into digital’s home and hearth. Welcome home, social media, to the digital marketing family.
For brands, social media’s power doesn’t lie in your ability to broadcast messages on yet another channel. Owned campaigns are well and good and, yes, necessary, but social media’s greatest power is what it reveals about how average people see your brand, industry, and essential topic(s). Download When you have an ongoing understanding of earned social media — conversations ...
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download You’re fresh out of ideas. It’s getting hard to differentiate one social campaign from another. You know a shift needs to happen, but you don’t know what that shift is. Here are seven options that you can implement today. 1.
Last week, the city of Fukuoka–Japan’s rendition of tech boomtown Seattle–visited the Simply Measured office to talk about their city, and its future. We learned a lot, and are excited to see where their journey takes them. Did you know… Fukuoka City has the fastest growth rate of any city in Japan Fukuoka’s sister cities include Oakland (US), Atlanta (US), Bordeau (France ...
Costumes. Candy. Party decorations. Makeup. Cards. You get the idea. A lot of money is spent on Halloween–a predicted $8.4 billion this year alone, if you look at the infographic below. Where are people spending? What are they spending on? And how can your brand make the most of this holiday? Measuri ...
We just wrapped up our How to Plan and Measure Your Holiday Campaign on Social webinar. It covered various ways you can use listening and social attribution to build a solid social campaign for the holidays, and also got real specific about what successful holiday campaign goal-setting and planning looks like, down to the nuts, bolts, and creative briefs.
The holidays are coming…in fact, they’re nearly here. Are you ready? Join Simply Measured’s Brand Marketing Manager Jade Furubayashi and Director of Consumer Insights Strategy Ryan Frazier on Tuesday, October 25 at 10AM PDT for a primer on planning and measuring effective holiday campaigns on social. Here’s why you should plan on attending. 1.
Yesterday, two months after introducing Instagram Stories, Instagram announced that it will now include Instagram Stories in the Explore feature. More than 100 million people visit Explore every day to discover photos and videos from people they don’t yet follow. The new suggested stories section highlights the most interesting stories from across Instagram’s vast global com ...
If you’re an email marketer, you send an email, you drive action, you measure that action’s impact on the business, and then you figure out what you could do better and do it again. Social doesn’t work that way. You post to Facebook, your audience interacts with it, and you hope that your actions equate to lift for your business. Download Onlyrecently has social become closed-loop.
Dark Social refers to the sharing that we do through non-public channels like Facebook Messenger, Twitter DM, Slack, or even text message and email. You may be ignoring these channels today, but that’s a mistake. This sharing is a crucial indicator of purchase intent, and a massive amount of the social activity you’re not getting credit for.
Social Attribution is the process of assigning credit for business outcomes to social marketing channels and campaigns. Why It Matters to Social, Digital, and Web Marketers How does social play a role in my consumer’s path to conversion? By implementing a social attribution solution, you will be able to answer this question with revenue numbers–then optimize accordingly and continuously.
Wow. That happened. Last night, Donald Trump and Hillary Clinton went head-to-head in their second debate, and Twitter exploded with engagement–particularly during the discussion of Clinton’s deleted emails, Obamacare, and racial discrimination. Donald Trump received the most Twitter engagement on debate day. Trump’s most engaging Tweet on debate day took aim at Hillary: .
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. Some open questions which circle this debate include: Who is in charge of strategizing which content (visual, ...
We just wrapped up our Social Attribution: What It Is and Where to Begin webinar. The webinar covered the basic definitions around this topic, including various common attribution models and a conversation about how social attribution differs from other types of digital attribution. The webinar ended with a quick demo of our own solution to this pervasive marketing dilemma, and a robust Q&A.
Whether you’re just beginning to build a social attribution model for your organization, are seeking out a social attribution solution that will do it for you, or simply want to know the ABC’s of social attribution, our upcoming webinar with Brewster Stanislaw (Director of Product @ Simply Measured) and Colin Zalewski (Product Marketing Manager @ Simply Measured) on Wednesday, October 5, 2016 a.