Lucy Hitz

  • The Weekly Digital Marketing Round-Up

    The digital marketing world is changing rapidly, even as I write this. Marketers in 2017 must understand the entire ecosystem, not just topics specific to current jobs and responsibilities. But even if you check Twitter every five minutes, live by BuzzSumo, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network developme ...

    Lucy Hitz/ Simply Measuredin Social- 30 readers -
  • 4 Questions You Haven’t Asked About Your Marketing Program

    I am a firm believer that we make our worst decisions when we make them out of fear and lack of transparency–personally, professionally, and organizationally. As marketers, we often don’t ask uncomfortable questions of ourselves because we don’t want uncomfortable answers that will force uncomfortable actions, moving us away from what we’re used to and maybe even putting more work on our plates.

    Lucy Hitz/ Simply Measured- 18 readers -
  • What Content Marketing Is Missing Without Social Data

    Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don’t want to be rude here, but even if your content marketing team does use social data, it’s probably not using it effectively. Budget Planning 2017 for Digital Marketers Download It’s probably not getting the most out of that data–owned, earned, and dark.

    Lucy Hitz/ Simply Measuredin Social Content- 30 readers -
  • What Your 2017 Marketing Budget Needs to Include

    If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or hasn’t been formally approved yet. Between the holidays, wrapping up end-of-year analysis (no pun intended), and conducting the necessary research and meetings to make sure your budget plan/request is rock solid and actually effective, it can be hard to get a budget ...

    Lucy Hitz/ Simply Measuredin Social- 20 readers -
  • 2017 Digital Marketing Trends: The Questions We Didn’t Get to Edition

    2016 is coming to an end and marketers are gearing up to attack 2017. In our recent webinar Year in Review, Year Ahead: Digital Marketing in 2017, Travis Bernard (Director of Audience Development @ TechCrunch), Kevin Shively (Head of MarComm @ Simply Measured), and Lucy Hitz (Content Marketing Manager @ Simply Measured), discussed: The dying trends of 2016 and emerging tren ...

    Lucy Hitz/ Simply Measuredin Social- 31 readers -
  • Instagram Live Has Arrived. Here’s What to Do with It.

    We’ve known since November that Instagram was rolling out a Live feature à la Facebook Live, but it really hit home today when I opened up my Instagram app and saw this. Buzzfeed went Live, as have a number of other brands. It’s happening, and it’s transforming Instagram. Here’s what you can do about it.

    Lucy Hitz/ Simply Measuredin Social- 27 readers -
  • The Weekly Digital Marketing Round-Up

    Bet you’ve heard this one before: The digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. But even if you check Twitter every five minutes, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network developm ...

    Lucy Hitz/ Simply Measuredin Social- 14 readers -
  • A Few Fresh New Ways of Looking at Digital Marketing

    I’m at the Argyle 2016 Leadership in Digital Marketing conference right now. This conference features speakers from Sallie Mae, Oracle, Dunkin’ Brands, State Street, Citizens Financial Group…the list goes on. Sophisticated digital marketers from a wide range of organizations are here to consume actionable content.

    Lucy Hitz/ Simply Measuredin Social- 17 readers -
  • The Weekly Digital Marketing Round-Up

    The digital marketing world is evolving fast. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. But even if you check Twitter every five minutes, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a fresh-off-the-presses study, a new ad campaign.

    Lucy Hitz/ Simply Measuredin Social- 11 readers -
  • Digital Marketing Predictions from the Experts: 2017 Edition

    We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Here are a few highlights from the Predictions Guide. Scroll down to download the whole shebang.

    Lucy Hitz/ Simply Measuredin Social- 26 readers -
  • What Is the Blueprint for Social Marketing Success?

    The Social Media Marketer’s Blueprint for Success Download In our Blueprint for Social Success: Setting the Foundation for a Breakthrough Year webinar, we experimented with interactive format. We wanted a more give-and-take feel, so we asked our attendees poll questions, tailored our content accordingly in real time, and answered questions our audience submitted as we went ...

    Lucy Hitz/ Simply Measuredin Social- 15 readers -
  • The Expansion of Instagram Stories, and What It Means for You

    Taking another step towards increasing adoption of Instagram Stories among average users and brands alike, Instagram has expanded the abilities of this feature in recent days. Here’s what these expanded options mean for marketers. Linking Out This is a biggie. Talk about ROI: Instagram users can finally click on embedded links within your Instagram content (as long as you’re a ...

    Lucy Hitz/ Simply Measuredin Social- 10 readers -
  • How Many Dollars Did That Content Drive?

    Your social and digital campaigns are generating engagement, but this engagement translates to dollars and cents. Up until now, however, your ability to make money and optimize campaigns for revenue has been limited by your definition. Her High-Level: The Total Campaign On the highest level, you want to know how much revenue your entire social and/or digital campaign generated.

    Lucy Hitz/ Simply Measuredin Social- 16 readers -
  • The Core Components of a Holiday Campaign for Digital Marketers

    Since its conception, social media has been the black sheep of the social media family, marching to the beat of its own drum: unique, intriguing, a bit immature. This holiday season, with social attribution, we celebrate the end of that era, welcoming a new, more sophisticated, social marketer into digital’s home and hearth. Welcome home, social media, to the digital marketing family.

    Lucy Hitz/ Simply Measuredin Social- 11 readers -
  • What You Might Not Know About Your Earned Social

    For brands, social media’s power doesn’t lie in your ability to broadcast messages on yet another channel. Owned campaigns are well and good and, yes, necessary, but social media’s greatest power is what it reveals about how average people see your brand, industry, and essential topic(s). Download When you have an ongoing understanding of earned social media — conversations ...

    Lucy Hitz/ Simply Measuredin Social- 12 readers -
  • 7 Ways to Improve Your Social Content Strategy Today

    Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download You’re fresh out of ideas. It’s getting hard to differentiate one social campaign from another. You know a shift needs to happen, but you don’t know what that shift is. Here are seven options that you can implement today. 1.

    Lucy Hitz/ Simply Measuredin Social Content- 14 readers -