Lucy Hitz

  • 4 Fresh Ways to Think About Targeting on Social

    25601440 On February 15th, we hosted our Data & Drinks event, starring a panel of social media experts from a wide variety of industries. In Seattle? Love Social? Join us today for #DataAndDrinks. https://t.co/F1M4eZNFO0 pic.twitter.com/HghgcXlnZQ — Simply Measured (@simplymeasured) February 15, 2018 The theme of the night was finding and engaging your audience on social.

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  • How to Use Social Media Listening to Identify Likely Buyers

    833468 As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? Which kind of messaging and CTA’s will resonate with them? What do they care about, and how does your brand’s offerings fit into that equation? Here’s how using a social media listening solution can help.

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  • How to Build Your Social Marketing Personas

    833468 Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your brand. If you missed it, here’s the step-by-step process—along with the webinar recording at the bottom.

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  • 5 Action Items for Social Marketers in 2018

    640300 Social marketers typically serve as a hub within a company, fielding one-off requests and meeting external needs while attempting to maintain their own campaigns and content calendars with social-specific goals. No big deal, right? Creative Campaign Booster Kit Download Just kidding. Here are five ways you can take action in 2018 and beyond to gift yourself a littl ...

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  • People Don’t Want Brands to Take a Stand on Social…And Other Myths

    25601440 There are a lot of myths about how people want to see brands behave on social, many of which the new Sprout #BrandsGetReal study debunks. Sprout Social surveyed more than 1,000 U.S. consumers to better understand how people want brands to communicate their position and engage in conversations on political and social issues. Here are some of the biggest myths that the study debunks. 1.

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  • How to Build a Better Brand on Social Media

    25601280 2018 Social Marketing Budget Guide Download Our webinar The 30-Day Social Marketing Transformation Plan asked social marketers to rethink their strategies, start at the very beginning (solid goal-setting and wise success metrics-choosing), and take the transformation process step-by-step, instead of trying to do it all at once.

    Lucy Hitz/ Simply Measuredin Social How To's- 11 readers -
  • 5 Strategies to Get More Instagram Followers

    25601340 Whatever your goals are for Instagram, whether lofty (Drive web traffic! Get to 1 million in engagement by EOY!) or rudimentary (Start a brand account and post at least weekly! Start an influencer program!), you benefit from increasing your follower count. Increasing your follower count leads to big downstream impact, like increased audience engagement, awareness, and web conversions.

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  • Should Your Brand Get Political on Social Media?

    1024512 No. That’s what the age-old marketing wisdom tells us. Stay away from the hot-button issues. Focus on serving your audience the content they’ve come to expect from you. If you react at all as a brand, the common rule of thumb goes, it should be to take your brand off social during major social/political moments.

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  • Why People Tap Back on Your Instagram Stories

    1024512 You might have heard: Simply Measured has Instagram Stories analytics. We want to make it easier for you to draw conclusions from your Instagram Stories data, so we’re beginning a blog series explaining what various metrics imply for your brand—and how you can use this information to improve your content. 1.

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  • 3 Things Every Social Marketer Should Do the First Week in 2018

    25601340 Maybe you’re still nursing a hangover. Maybe you ate so much during the holidays that you’re lost in what feels like a permanent brain fog. Believe me, we feel you. 2018 Social Media Marketing Planning Guide Download When I’m feeling overwhelmed and tired, I follow Glennon Doyle Melton’s advice to “just do the next right thing.

    Lucy Hitz/ Simply Measuredin Social- 10 readers -
  • How to Find and Reach Your Target Audience on Instagram

    25601342 Best practices for finding and reaching your target audience vary widely by social network. That’s why we started this blog series, breaking down the targeting process step-by-step for each network. We’ll begin with Instagram. Step 1: Define Your Target Audience Why is it important to spend time thinking through who your target audience is? It will challenge your assumptions.

    Lucy Hitz/ Simply Measuredin Social How To's- 15 readers -
  • Instagram Stories 101: What Social Marketers Need to Know

    1024512 Our Instagram Stories 101 webinar broke down the basics of Instagram’s high-growth feature. Lynae Cook and Jen Joyce were our gracious hosts, explaining why brands should invest in Instagram Stories, how to best leverage the feature, and how to measure and optimize as you go along. Missed it? Here’s what you need to know. Scroll down for the full deck and the webinar recording. 1.

    Lucy Hitz/ Simply Measuredin Social- 11 readers -
  • 5 New Instagram Metrics to Track Now

    25601440 Instagram seems to roll out a new feature daily. This is exciting, and there’s so much we can do with Instagram’s ever-evolving features like Instagram Stories. But these rapid-fire feature rollouts also mean that we marketers are often experimenting without access to all the data, i.e., the full view of how Instagram activities and campaigns are performing.

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  • 5 Ways That Agencies Can Use Social Listening

    25601440 Listening 101: A Beginner’s Guide Download There are more than five ways that agencies can use social listening to grow their book of business. But these are the biggies: the game-changing value props we’ve heard about from agencies who actually use listening today. 1. Expand Current Partnerships Social listening helps you do what you’re already doing better, by ...

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  • Listening on Social Media: The 5 Biggest Benefits and Risks

    25601707 Just like when you listen deeply in real life, listening to what social media users are saying about your brand, your campaign, your product, your competitors, and relevant events is a rewarding and risky game. Listening 101: A Beginner’s Guide Download What if you hear something that doesn’t feel good? That reflects poorly on you? That requires you to completely ...

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  • Social Innovators Series: Melissa Thompson

    In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar Her budget-in-flight deck (paid social media tracking + ...

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  • Social Innovators Series: Jen Joyce

    In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Jen Joyce’s story. Jen Joyce, who leads social media marketing at Simple, got her start locally here in Seattle managing social for Hotel Max, before she was recruited for Uber’s first PNW office.

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