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Welcome to Week 2 of the #SimplySocialAwards! Last week, we collected your votes for Best Instagram Strategy. The winner was Tone It Up. But now it’s week 2, and we’re asking you to vote on Best Social Content Strategy. This week features brands who do it all, creating head-turning social content across multiple networks and delivering a cohesive message to their target markets.
Today, we’re kicking off the #SimplySocialAwards! Over the next four weeks, we’ll be asking you lovely people to help us recognize brands that are crushing their social strategies. Here’s a breakdown of the categories by week: Week 1: Best Instagram Strategy Week 2: Best Social Content Strategy Week 3: Best Video Strategy Week 4: Best Brand Personality This week ...
What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? 25 Ways to Come Up with More Creative Campaigns Download 30-day transformation isn’t just for bikini bods, folks–your brand can have its epiphanic moment sooner than you think. Here’s what to do. Day 1 Conduct an audit.
Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there. Let’s break it down to the essentials: the key components of an effective deck which positions you and your department best, and makes your requests clear. 1. Give Some Background As always, start with the data.
The most successful people I have encountered in business are those who know the pulse of their function and are in tune with what is happening in their company, among their competitors, and within their industry. The Social Marketer’s Gut Check Guide Download You know the people I am talking about. They are very easy to identify in meetings.
Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? How to Build a Social Media Calendar Download So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product.
As I was doing research for this blog post, two major themes kept repeating themselves: connection and consistency. The connection theme applies to communication both between different parts of marketing departments and between brands and their audiences. The consistency theme is, well, consistent across most of my findings and suggestions here.
Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true, you’re missing out. Content Benchmarks: Using Social and Web Data to Set Performance Goals Download When your content team is regularly informed about what’s performing well (or not) on social, they can create better content for your social team.
The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement.
What’s the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice.
Our recent webinar with Pixlee was a smashing success! We covered: – Specific social marketing tactics you can use in the different stages of the customer journey – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages – A robust Q&A session at the end with real participant questions Check out the .
Get Schooled–which was just made part of the FastCompany Most Innovative Companies list for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. Their mission? Elevate student voices and help as many students as they can with high school attendance, gradu ...
At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. How to Create a Monthly Social Media Report Download Now you’re executing. But you know what they say about best-laid plans.
Influencers are an essential link between conversations and conversions, especially for brands in crowded, competitive spaces. They give your brand authentic appeal, help you connect to your target audience(s) more easily and robustly, widen your net of brand awareness, and ultimately help you drive more sales.
Do you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour. But did you know: Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center, 2016) 76% of people use their Facebook feed to find interesting content. (Source: https://www.hubspot.
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Here are just a few ways which competitive analysis can transform your social marketing plan.
Metrics like engagement, followers, and mentions are great awareness, or social, metrics. If your sole purpose as a social marketer is to drive greater awareness of your product and/or service, then these are the metrics you should primarily focus on. If social metrics are the ones you are focused on, you’re figuring out how to get more people to retweet this, Like it, and sub ...
Social media is a relatively new marketing channel, constantly changing and evolving. Whether you just started on social or have been in the game for awhile, our recent Your 2017 Social Marketing Plan: Essentials and Recommendations webinar outlined the most vital strategies that social marketers should incorporate in their 2017 plans, and provided actionable tips for moving forward.
We recently released our 2017 Social Planning Template and Checklist. It’s been a big hit for us. This tell us that many social marketers know what they want to accomplish in 2017, but are a little stumped about how to get there. The template includes an editable Excel file, with a tab and formula for everything you’ll need as a social marketer, so you can track towards your goals effectively.
Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation. Alternatively, compensation may take the form of free product or the cache of being associated with a major brand.