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25601440 On February 15th, we hosted our Data & Drinks event, starring a panel of social media experts from a wide variety of industries. In Seattle? Love Social? Join us today for #DataAndDrinks. https://t.co/F1M4eZNFO0 pic.twitter.com/HghgcXlnZQ — Simply Measured (@simplymeasured) February 15, 2018 The theme of the night was finding and engaging your audience on social.
833468 As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? Which kind of messaging and CTA’s will resonate with them? What do they care about, and how does your brand’s offerings fit into that equation? Here’s how using a social media listening solution can help.
833468 Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your brand. If you missed it, here’s the step-by-step process—along with the webinar recording at the bottom.
640300 Social marketers typically serve as a hub within a company, fielding one-off requests and meeting external needs while attempting to maintain their own campaigns and content calendars with social-specific goals. No big deal, right? Creative Campaign Booster Kit Download Just kidding. Here are five ways you can take action in 2018 and beyond to gift yourself a littl ...
25601440 There are a lot of myths about how people want to see brands behave on social, many of which the new Sprout #BrandsGetReal study debunks. Sprout Social surveyed more than 1,000 U.S. consumers to better understand how people want brands to communicate their position and engage in conversations on political and social issues. Here are some of the biggest myths that the study debunks. 1.
25601280 2018 Social Marketing Budget Guide Download Our webinar The 30-Day Social Marketing Transformation Plan asked social marketers to rethink their strategies, start at the very beginning (solid goal-setting and wise success metrics-choosing), and take the transformation process step-by-step, instead of trying to do it all at once.
25601340 Whatever your goals are for Instagram, whether lofty (Drive web traffic! Get to 1 million in engagement by EOY!) or rudimentary (Start a brand account and post at least weekly! Start an influencer program!), you benefit from increasing your follower count. Increasing your follower count leads to big downstream impact, like increased audience engagement, awareness, and web conversions.
1024512 No. That’s what the age-old marketing wisdom tells us. Stay away from the hot-button issues. Focus on serving your audience the content they’ve come to expect from you. If you react at all as a brand, the common rule of thumb goes, it should be to take your brand off social during major social/political moments.
1024512 You might have heard: Simply Measured has Instagram Stories analytics. We want to make it easier for you to draw conclusions from your Instagram Stories data, so we’re beginning a blog series explaining what various metrics imply for your brand—and how you can use this information to improve your content. 1.
25601340 Maybe you’re still nursing a hangover. Maybe you ate so much during the holidays that you’re lost in what feels like a permanent brain fog. Believe me, we feel you. 2018 Social Media Marketing Planning Guide Download When I’m feeling overwhelmed and tired, I follow Glennon Doyle Melton’s advice to “just do the next right thing.
25601342 Best practices for finding and reaching your target audience vary widely by social network. That’s why we started this blog series, breaking down the targeting process step-by-step for each network. We’ll begin with Instagram. Step 1: Define Your Target Audience Why is it important to spend time thinking through who your target audience is? It will challenge your assumptions.
1024512 Our Instagram Stories 101 webinar broke down the basics of Instagram’s high-growth feature. Lynae Cook and Jen Joyce were our gracious hosts, explaining why brands should invest in Instagram Stories, how to best leverage the feature, and how to measure and optimize as you go along. Missed it? Here’s what you need to know. Scroll down for the full deck and the webinar recording. 1.
25601440 The Twitter 280 characters update has been widely panned. I remember it like it was yesterday. Sometime in the afternoon, the update went through. At first, it was just a trickle, but soon it became the unstoppable current of dumb #280character tweets we all remember. Copy Pastes everywhere.
25601440 Instagram seems to roll out a new feature daily. This is exciting, and there’s so much we can do with Instagram’s ever-evolving features like Instagram Stories. But these rapid-fire feature rollouts also mean that we marketers are often experimenting without access to all the data, i.e., the full view of how Instagram activities and campaigns are performing.
25601440 Listening 101: A Beginner’s Guide Download There are more than five ways that agencies can use social listening to grow their book of business. But these are the biggies: the game-changing value props we’ve heard about from agencies who actually use listening today. 1. Expand Current Partnerships Social listening helps you do what you’re already doing better, by ...
25601707 Just like when you listen deeply in real life, listening to what social media users are saying about your brand, your campaign, your product, your competitors, and relevant events is a rewarding and risky game. Listening 101: A Beginner’s Guide Download What if you hear something that doesn’t feel good? That reflects poorly on you? That requires you to completely ...
In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar Her budget-in-flight deck (paid social media tracking + ...
Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business, not just social marketers. That’s perhaps why it is so valuable: because it contextualizes the trends that social marketers are noticing and experiencing everyday. 2017’s report gave a welcome-but-exhaustive overview of global trends before delving int ...
In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Jen Joyce’s story. Jen Joyce, who leads social media marketing at Simple, got her start locally here in Seattle managing social for Hotel Max, before she was recruited for Uber’s first PNW office.
Today, Tanya Cramp (Global Digital Content Manager at Hard Rock) and I had a conversation about gut checks, collaborative strategies, and the process of creative campaign planning. You can find the recording here: We discussed how you should never create a campaign in isolation, and divulged tactics for getting buy-in from stakeholders.