Lucy Hitz

  • Social Innovators Series: Melissa Thompson

    In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar Her budget-in-flight deck (paid social media tracking + ...

    Lucy Hitz/ Simply Measured- 21 readers -
  • Social Innovators Series: Jen Joyce

    In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Jen Joyce’s story. Jen Joyce, who leads social media marketing at Simple, got her start locally here in Seattle managing social for Hotel Max, before she was recruited for Uber’s first PNW office.

    Lucy Hitz/ Simply Measured- 21 readers -
  • #SimplySocialAwards: Best Instagram Strategy

    Today, we’re kicking off the #SimplySocialAwards! Over the next four weeks, we’ll be asking you lovely people to help us recognize brands that are crushing their social strategies. Here’s a breakdown of the categories by week: Week 1: Best Instagram Strategy Week 2: Best Social Content Strategy Week 3: Best Video Strategy Week 4: Best Brand Personality This week ...

    Lucy Hitz/ Simply Measuredin Social- 29 readers -
  • How to Transform Your Brand in 30 Days on Social

    What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? 25 Ways to Come Up with More Creative Campaigns Download 30-day transformation isn’t just for bikini bods, folks–your brand can have its epiphanic moment sooner than you think. Here’s what to do. Day 1 Conduct an audit.

    Lucy Hitz/ Simply Measuredin Social How To's- 30 readers -
  • How to Present Your B2B Social Media Planning Deck

    Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there. Let’s break it down to the essentials: the key components of an effective deck which positions you and your department best, and makes your requests clear. 1. Give Some Background As always, start with the data.

    Lucy Hitz/ Simply Measuredin Social How To's- 25 readers -
  • [Free eCourse] It’s Time for #GutCheckPlus

    The most successful people I have encountered in business are those who know the pulse of their function and are in tune with what is happening in their company, among their competitors, and within their industry. The Social Marketer’s Gut Check Guide Download You know the people I am talking about. They are very easy to identify in meetings.

    Lucy Hitz/ Simply Measuredin Social- 32 readers -
  • 7 Ways to Find Your Target Audience on Twitter

    Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? How to Build a Social Media Calendar Download So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product.

    Lucy Hitz/ Simply Measuredin Social- 26 readers -
  • How to Build Enduring Influence for Your Brand

    As I was doing research for this blog post, two major themes kept repeating themselves: connection and consistency. The connection theme applies to communication both between different parts of marketing departments and between brands and their audiences. The consistency theme is, well, consistent across most of my findings and suggestions here.

    Lucy Hitz/ Simply Measuredin Social How To's- 34 readers -
  • 6 Ways to Bring Social and Content Together in Your Plan

    Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true, you’re missing out. Content Benchmarks: Using Social and Web Data to Set Performance Goals Download When your content team is regularly informed about what’s performing well (or not) on social, they can create better content for your social team.

    Lucy Hitz/ Simply Measuredin Social Content- 25 readers -
  • 4 eCommerce Lessons From the Top Digitally Native Brands of 2017

    The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement.

    Lucy Hitz/ Simply Measuredin Social- 28 readers -
  • How Social Sharing Fits Into the Customer Journey

    Our recent webinar with Pixlee was a smashing success! We covered: – Specific social marketing tactics you can use in the different stages of the customer journey – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages – A robust Q&A session at the end with real participant questions Check out the .

    Lucy Hitz/ Simply Measuredin Social How To's- 31 readers -
  • How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital

    Get Schooled–which was just made part of the FastCompany Most Innovative Companies list for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. Their mission? Elevate student voices and help as many students as they can with high school attendance, gradu ...

    Lucy Hitz/ Simply Measuredin Social How To's- 27 readers -
  • How to Fill the Gaps in Your 2017 Social Marketing Plan

    At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. How to Create a Monthly Social Media Report Download Now you’re executing. But you know what they say about best-laid plans.

    Lucy Hitz/ Simply Measuredin Social How To's- 27 readers -
  • Best Practices for Measuring Your Social Influencer Program

    Influencers are an essential link between conversations and conversions, especially for brands in crowded, competitive spaces. They give your brand authentic appeal, help you connect to your target audience(s) more easily and robustly, widen your net of brand awareness, and ultimately help you drive more sales.

    Lucy Hitz/ Simply Measuredin Social- 34 readers -