Lucy Hitz

  • 4 eCommerce Lessons From the Top Digitally Native Brands of 2017

    The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement.

    Lucy Hitz/ Simply Measuredin Social- 9 readers -
  • How Social Sharing Fits Into the Customer Journey

    Our recent webinar with Pixlee was a smashing success! We covered: – Specific social marketing tactics you can use in the different stages of the customer journey – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages – A robust Q&A session at the end with real participant questions Check out the .

    Lucy Hitz/ Simply Measuredin Social How To's- 22 readers -
  • How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital

    Get Schooled–which was just made part of the FastCompany Most Innovative Companies list for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. Their mission? Elevate student voices and help as many students as they can with high school attendance, gradu ...

    Lucy Hitz/ Simply Measuredin Social How To's- 16 readers -
  • How to Fill the Gaps in Your 2017 Social Marketing Plan

    At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. How to Create a Monthly Social Media Report Download Now you’re executing. But you know what they say about best-laid plans.

    Lucy Hitz/ Simply Measuredin Social How To's- 20 readers -
  • Best Practices for Measuring Your Social Influencer Program

    Influencers are an essential link between conversations and conversions, especially for brands in crowded, competitive spaces. They give your brand authentic appeal, help you connect to your target audience(s) more easily and robustly, widen your net of brand awareness, and ultimately help you drive more sales.

    Lucy Hitz/ Simply Measuredin Social- 18 readers -
  • How Competitive Analysis Can Transform Your Social Marketing Plan

    It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Here are just a few ways which competitive analysis can transform your social marketing plan.

    Lucy Hitz/ Simply Measuredin Social How To's- 26 readers -
  • Social Metrics, Digital Metrics, Brand Metrics, and the Difference

    Metrics like engagement, followers, and mentions are great awareness, or social, metrics. If your sole purpose as a social marketer is to drive greater awareness of your product and/or service, then these are the metrics you should primarily focus on. If social metrics are the ones you are focused on, you’re figuring out how to get more people to retweet this, Like it, and sub ...

    Lucy Hitz/ Simply Measuredin Social- 22 readers -
  • The Metrics Matrix, and Other Insights Your 2017 Marketing Plan Is Missing

    Social media is a relatively new marketing channel, constantly changing and evolving. Whether you just started on social or have been in the game for awhile, our recent Your 2017 Social Marketing Plan: Essentials and Recommendations webinar outlined the most vital strategies that social marketers should incorporate in their 2017 plans, and provided actionable tips for moving forward.

    Lucy Hitz/ Simply Measuredin Social- 24 readers -
  • Your 2017 Social Marketing Planning Checklist Includes…

    We recently released our 2017 Social Planning Template and Checklist. It’s been a big hit for us. This tell us that many social marketers know what they want to accomplish in 2017, but are a little stumped about how to get there. The template includes an editable Excel file, with a tab and formula for everything you’ll need as a social marketer, so you can track towards your goals effectively.

    Lucy Hitz/ Simply Measuredin Social- 20 readers -
  • What Is Influencer Marketing?

    Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation. Alternatively, compensation may take the form of free product or the cache of being associated with a major brand.

    Lucy Hitz/ Simply Measuredin Social- 24 readers -
  • The Weekly Digital Marketing Round-Up

    The digital marketing world is changing rapidly, even as I write this. Marketers in 2017 must understand the entire ecosystem, not just topics specific to current jobs and responsibilities. But even if you check Twitter every five minutes, live by BuzzSumo, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network developme ...

    Lucy Hitz/ Simply Measuredin Social- 32 readers -
  • 4 Questions You Haven’t Asked About Your Marketing Program

    I am a firm believer that we make our worst decisions when we make them out of fear and lack of transparency–personally, professionally, and organizationally. As marketers, we often don’t ask uncomfortable questions of ourselves because we don’t want uncomfortable answers that will force uncomfortable actions, moving us away from what we’re used to and maybe even putting more work on our plates.

    Lucy Hitz/ Simply Measured- 20 readers -
  • What Content Marketing Is Missing Without Social Data

    Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don’t want to be rude here, but even if your content marketing team does use social data, it’s probably not using it effectively. Budget Planning 2017 for Digital Marketers Download It’s probably not getting the most out of that data–owned, earned, and dark.

    Lucy Hitz/ Simply Measuredin Social Content- 33 readers -
  • What Your 2017 Marketing Budget Needs to Include

    If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or hasn’t been formally approved yet. Between the holidays, wrapping up end-of-year analysis (no pun intended), and conducting the necessary research and meetings to make sure your budget plan/request is rock solid and actually effective, it can be hard to get a budget ...

    Lucy Hitz/ Simply Measuredin Social- 21 readers -
  • 2017 Digital Marketing Trends: The Questions We Didn’t Get to Edition

    2016 is coming to an end and marketers are gearing up to attack 2017. In our recent webinar Year in Review, Year Ahead: Digital Marketing in 2017, Travis Bernard (Director of Audience Development @ TechCrunch), Kevin Shively (Head of MarComm @ Simply Measured), and Lucy Hitz (Content Marketing Manager @ Simply Measured), discussed: The dying trends of 2016 and emerging tren ...

    Lucy Hitz/ Simply Measuredin Social- 32 readers -