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Despite advancements in technology and throughout the marketing industry, many UK marketing consultants and agencies still rely on traditional marketing methods. Surely, this must mean these traditional marketing activities are still working? Constant Contact and Our Social Times recently joined forces and, with the support of Smart Insights and Enterprise Nation, surveyed ove ...
How do you prove the value of your digital marketing efforts? Whether you’re a consultant trying to demonstrate the impact you’re having for a client, or you’re a small business owner trying to establish whether your time has been well spent, it’s one of the biggest challenges we face as marketers.
Over the past 18 months I’ve hosted over 30 events on social customer service, featuring brands such as eBay, Citibank and British Gas. While it’s popular to examine the public failures of brands on social media, best practices are also emerging. Here are 15 of the most useful best practice tips I’ve learned from some of the world’s leading brands.